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Leadership for the 21st Century
Land Grant University
Jeffrey D. Armstrong
Michigan State University
ESCOP/ACOP Class 3 (Blue)
Leadership for the 21st Century
Land Grant University
• My perspective is based on
experiences in / with:
–Multiple states
–Multiple universities
–Multiple stakeholder groups
and issues
Leadership for the 21st Century
Land Grant University
• Must be:
– Change Oriented
– Servant in Nature / Level 5
– Courageous & Bold
– Optimistic, Disciplined & Ethical
Leadership
To What End?
For What Purpose?
Leadership
To What End?
For What Purpose?
The Land Grant
Mission / Covenant
Leadership
To What End?
For What Purpose?
The Land (Global)
Grant Mission / Covenant
What is the LG Covenant?
• Higher education that embraces:
– practical knowledge; as well as,
– traditional scientific & classical studies
• With values including:
– Quality
– Inclusiveness
– Connectivity
Responsibilities / Expectations
• Catalyst for realizing upward mobility
– Economic development & quality of life
• Listen and respond to society’s needs
– Intellectual agenda for today and
tomorrow
• Assure that our value to society /
people will continue to grow and to
appreciate – no matter the
circumstances
Unique Challenges to
Extension & Experiment Station
• Federal
• State
• Local
• Storm vs.
Climate
Change
Leadership for the 21st Century
Land Grant University
“Our covenant with society is not
about granting entitlements, it’s
about providing opportunities.”
President Lou Anna Simon, 2005 Inaugural Address, MSU
Creating Change
• Change is difficult
• Resistance to change is human
nature
• Comfort and Stability
vs.
• UNcomfort and INstability
Sustainable Communities,
Agriculture and Natural
Resources
• Economically
• Environmentally
• Ecologically
• Socially
–Social responsibility in the food
chain
Why People Resist Change
• Out of their control
• Why is this necessary?
• The old way works!
• They feel incapable of changing
• Pain > Gain
Quotes
• “Everything that can be invented
has been invented”
– Charles Duell, Commissioner of
Patents, 1899
• “I think there is a world market for
about five computers”
– Thomas J. Watson, IBM, 1943
Quotes
• “There is no reason for any
individual to have a computer in
his home.”
– Kenneth Olson, Digital Equipment,
1977
Leadership for the 21st Century
Land Grant University
• Must be:
– Change Oriented
–Servant in Nature / Level 5
Willing to Accept Responsibility
• Courageous vs.
Conforming Leadership
• Level 5 – “Good to Great”
–Servant style leader
Level 5 Leadership
•
•
•
•
•
•
Personal humility/compelling modesty
Professional will/do what must be done
Their ambition is first & foremost for the
organization
Set up their successors for success
Give credit to others & take personal
responsibility when things go bad
Came from inside the company
“Low Ego Zone”
You can accomplish anything in life
provided that you do not mind
who gets the credit
HARRY S. TRUMAN
Communicate, Communicate,
Communicate …..
• Drucker – 60% of all problems
• Transparency – there are no
secrets
– Courage – be open and honest
– Think “PR” / politics
• No one thinks they have a
communication problem
• 2:1 rule – listen : talk
Coach ….. And
be Coached!
• Coaching is about enhancing
performance not simply dealing
with negative performance
• How do you handle opposition?
– Constructive criticism
Vs.
– Unwarranted or unjust criticism
Coach ….. And Be Coached!
• How do you handle mistakes?
–From others
Vs.
–Your own
• How do you handle success?
• What do you do to recharge?
Leadership for the 21st Century
Land Grant University
• Must be:
– Change Oriented
– Servant in Nature / Level 5
–Courageous & Bold
First Who – Then What:
Hire and Promote the Best
• Get the right people on the bus (share
your values)
• Draw a line in the dirt!
• Hire people for who they are
• Hire for tomorrow’s job
• Bring on people that are different
• Hire “team players” – we vs I
• Think long term
• Be prepared – keep it legal
Keep The Main Thing
The Main Thing
• Determining what is important is
the easy part
• Maintaining focus is the hard part
• “Not to do” lists are more
important than “to do” lists
Hedgehog Concept
•
•
•
•
Understanding what you can be the best at
& what you can’t be the best at
Having a good competence not enough-can
you be the very best
What drives your economic engine-what has
the greatest impact on success
Only do those things that you can truly be
passionate about
Be The Best You Can Be
• Know yourself
– Work on areas needing enhancement
– Be honest
• Set goals
• Let go of the past
– Avoid “Groundhog Day”
• Be a lifelong learner
• Don’t be afraid to stretch … take a
chance
Time
Management
How we do the things we do
The
things
we do
Main Things Right
Main Things Wrong
Example – run a
productive and
necessary
meeting
Example – waste
two hours during
an important
meeting
Wrong Things Right
Wrong Things Wrong
Example – waste
Example – facilitate
everyone’s time at an
a great meeting
unnecessary meeting
that was not
necessary
Address Interpersonal
Conflicts
• Molehills and mountains
– Ignoring it doesn’t make it go away
– 1 : 10 : 100 rule
• “The significant problems we face
cannot be solved at the same level
of thinking that we were at when
we created them”
– Albert Einstein
Performance Groups
• Super stars
– Rewarded or abused?
• Middle stars
– Build confidence; feedback; coach for goals;
catch them doing good things; find a
mentor; create rewards
• Falling stars
– Must have the courage to confront
performance issues
Leadership for the 21st Century
Land Grant University
• Must be:
– Change Oriented
– Servant in Nature / Level 5
– Courageous & Bold
–Optimistic, Disciplined & Ethical
Half Full, Half Empty –
On my way to the next glass!
• “A pessimist is one who makes
difficulties of his opportunities; an
optimist is one who makes
opportunities of his difficulties”
» Reginald B. Mansell
• Same situation viewed differently
– Developing country – shoe market
• “No market here. Nobody wears shoes.”
• “Great market here. Nobody wears shoes.”
– Same talk – two different reactions
Half Full, Half Empty –
On my way to the next glass!
• Unique aspects of LG System
– Tough budgets!
• Opportunity for leadership
• Tough times put folks to the test
– Departmental cultures
• Impact of 1-2 negative or positive folks
• Negativity spreads faster than e-mail
• Impact of leaders
Three Keys to Being
A “Next Glass” Leader
• Attack worry with purposeful
action
• Surround yourself with positive
people
• Continually look for the best in
others … and yourself
Create a Culture of
Ethics and Integrity
• You must walk the talk
• Treat others as you would want to
be treated
• Avoid “yes” people
• Avoid the “everyone is super”
pitfall
– You can’t tell folks what they want to
hear for very long!
Buckets and
Dippers
Consider:
• Are you and your organization changing
with the rest of the world?
• Is your view of the LG Mission modern?
• What are your areas of excellence?
• What will you subsidize?
• What will you no longer do?
References
• “Good to Great” – Collins
• “Monday Morning Leadership” and
“Leadership Courage” –
www.cornerstone.com
• 2005 Inaugural Address, Lou Anna
Simon, President MSU
president.msu.edu/speeches_pubs.html
Questions?