Download Google

Google
Alex Herta
Group 1
: to use the Google search engine to
obtain information about (as a
person) on the World Wide Web
Fast Facts
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Founded by Larry Page and Sergey Brin
Located in Mountain View, California
10,674 full-time employees
Named #1 place to work in January 2007
by Fortune Magazine
• The verb “google” was added to the
Webster and Oxford English Dictionaries
History
• Started as a research project between Sergey
Brin and Larry Page, two Stanford University
Ph.D students
• They thought that a search engine that analyzed
the relationship between websites would find
better results than existing search engines
• Existing search engines simply listed web pages
in order of how many times that particular page
used the keyword that was searched
• Their search engine was called “BackRub”
History
• Google was officially incorporated on September 7, 1998
out of a friend’s garage
• They gained a total initial investment of nearly 1 million
dollars collected from friends, family, acquaintances, and
a $100,000 check from Andy Bechtolsheim
• After moving Google a couple times, in 1999, they
settled into their current home in Mountain View,
California. Known as the Googleplex.
Revenue
• Advertising
• Sell advertisements based on keywords
• Sold based on a combination of price bids and
clickthroughs
• Companies bid for their advertisement to be
associated with a keyword
• They pay Google based on how many times
their advertisement was clicked
• Bidding starts at $.05 per click
Revenue
• Advertising
• Goto.com (later acquired by Yahoo! and
know known as Yahoo! Search Marketing)
pioneered this advertising model
• Many of Google’s competition failed
compared to Google at selling
advertisement
Purchases
• Pyra Labs – creator of Blogger
• Upstartle – responsible for Writely
• YouTube – online videos
Partnerships
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NASA
Sun Microsystems
Time Warner’s America Online
News Corp.’s Fox Interactive Media
Applications
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Image Search
Google News
Froogle
Google Maps
Gmail
Google Earth
Google Video
Google Labs
Running Google
• Many server farms
• Each composed of thousands of low-cost
computers running stripped-down versions
of Linux
• Google does not give out specifics on how
their process works
• Estimated more than 450,000 servers
around the world
Now
• Most often used search engine
• Hold 54% of the market share
• They receive around one billion search
inquiries per day
• Starting to try radio
• Experimenting with selling advertisements
from its advertisers to print publications
Working for Google
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Relaxed setting
Corporate Philosophy based on casual principles
Non-discriminatory hiring policy – ability over experience
By industry standards, many feel Google has low
salaries, but it is compensated with stock
• Brin and Page base salary of $1.00
Googleplex
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Piano
Lava lamps
Massages
Hair salon
Dogs allowed
Video games
Multiple lounges
Gourmet meals
Workout room
Ping pong
Snack rooms
Resources
• http://www.time.com/time/photoessays/200
6/inside_google/
• http://en.wikipedia.org/wiki/Google
• http://www.google.com/intl/en/options/
• http://www.google.com/corporate/history.ht
ml