Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download By adding a SMS Text call-to-action in all your ads, we create a
Transcript
MOBILE MARKETING SALES PLAN MOBILE MARKETING: Launching Muve Music in an Integrated Campaign •By adding a SMS Text call-to-action in all your ads, we create a simultaneous interaction with your customers. •Add a click-to-call phone number in the bounce back message and drive calls to your 800 number. HOW IT WORKS 1 2 3 4 ON-AIR ONLINE EMAIL BLAST TEXT BLAST Insert a SMS text Callto-action into all your ads Consumers hear or see the call-toaction Consumer texts in the ‘Keyword’ to a shortcode* *A shortcode is a 5 digit number used like a phone number to direct Text (SMS) traffic on your phone. Consumer receives your sponsored text message response TEXT-TO-WIN A NEW CRICKET SMART PHONE AND THREE MONTHS OF MUVE MUSIC DOWNLOADS “Text “MUSIC” to 989911 for a chance to win a Cricket Smartphone and three months of Muve Music Downloads” •The response message also includes a Click-To-Call 1-800 phone number provided by Cricket allowing listeners to immediately call and sign up for Cricket services U R Entered to win a Cricket Phone with Muve Music downloads. Call 1-800-5551313 for great deals on Cricket Phones! Virgin Mobile! 360 DEGREE INTEGRATED CAMPAIGN ON AIR •A minimum of 15 :60 Commercials and 20 :30 Promotional announcements per each campaign week. ONLINE AND EMAIL •Banner Ad and Info Page with promo copy, keyword and shortcode, rules, alternative entry method and link. •Email blast twice a month to listener email list. MOBILE •Weekly text blast to text club members •Building a mobile database to assist in additional customer relationship management Each Tuesday, from March 1 – May 29, GenX listeners will text us to win a Cricket Muve Music Smart Phone with three months of free service and music downloads, and we’ll text them back with your special message! CRICKET RECEIVES: •All the elements of the 360 Degree Integrated Campaign CRICKET FURNISHES: •13 Cricket Muve Music Smart Phones with three months of free service and music downloads for prizes Campaign Value: $13,850 Net Investment: $7,800 Accepted:_____________________________Date:________
