Download How Proximity Marketing Works

Bluetooth Proximity Marketing
Solutions
How It Works (1)
The Pod will contact any phone within a 100 metre radius with a
request to download the content.
(Retry times can be configured from the portal)
How it works (2)
Once the mobile user accepts your invitation to download, they
will receive your message.
There is no cost incurred to either party.
Preparation
Create your campaign which can include Pictures, Music, Video, Games
or Animations on the TextBlue live portal and upload the files to your
TextBlue Networker.
Positioning
Place the Pod in location and promote the service
Management
Update and manage your Pod across the internet from
anywhere in the world using the simple web portal
National Campaigns
Send the same message nationally to every box regardless of its location
Timed Campaigns
Messages can even be refined down to time of day marketing, ie:
Bagels and Juice can run from opening until 11am,(Offer A)
Soup & sandwich can run from 11am until 5pm, (Offer B)
2 4 1 on dinners can run from 5pm until 9pm, (Offer C)
Drinks promo can run from 9pm until close of business.(Offer D)
Offer A
Offer B
Offer C
Offer D
Measuring Success
Statistics will show total handsets contacted, accepted, rejected and
ignored. Campaigns can be changed and uploaded to a pod instantly and
results viewed in real time.
TextBlue Lite
This is software specifically developed to run on a Windows Mobile PDA
making it a very portable solution. You simply install the software on your
PDA and then you can choose an advert on your PDA and begin
broadcasting your message wherever you go.
This is priced at £49 + VAT
TextBlue Software
Bluetooth Marketing Software Solution for Windows 98, XP or Vista for
use on a PC or laptop. Included is the software CD and long range
Bluetooth dongle. 7 simultaneous downloads, full logging, campaign
creator. The cost is £149 + VAT
TextBlue Mini
Entry level and portable Bluetooth Pod, 7 simultaneous downloads,
Full remote management.
The cost of the TextBlue Mini is £499 + VAT subject to a 12 month hosting
contract at £20 per month.
TextBlue Broadcaster
This is a standalone solution which in order to broadcast your advert you
simply place your advert on the supplied CF (Compact Flash Card) and
insert into the Broadcaster, The Broadcaster will then broadcast out to 28
mobile phones simultaneously with a range of 1000 meters, This is priced
at £675 + VAT and for rental its £125 per week
TextBlue Networker
Enterprise class Bluetooth Pod, 21 simultaneous downloads, remote
management over WI-FI – GPRS – 3G or Broadband. Multi-Site or stand
alone. The cost is £1199 with a 12 month hosting solution at £20 per
month. This is also available for rental at £150 per week.
TextBlue Touch
On demand trigger accessory for TextBlue Networker, Class 2 small
footprint Bluetooth trigger – full remote management of statistics and
content.
Summary
• Multimedia content to phones for FREE.
• Environmentally friendly and cost effective.
• Simple to use web management
• Infinitely scalable “zones” with multiple Communicators.
• Textback options using our Short Code (60777)
• Market leading innovative and award winning product.
www.textblue.co.uk
call: 0800 633 8485