Download Become the Booster Pro

The Armstrong Advantage
Dave Carrier - U.S. Booster Manager
Armstrong Darling, Inc.
Systems Group
Becoming the Booster Pro
Armstrong Systems “Vision”
“To create a team of worldwide experts in the
pressure systems market in order to broaden
our continuing expansion of market influence,
as well as, to serve ourselves through
education and information.”
Goal and Objective
• Goal: To create an international team of Plumbing
Systems Experts.
• Objective: To educate one another through our
associations, current market trends and publicly
available information.
• This will:
– Increase your market share with Armstrong related
products.
– Position you in your market as the “one to call”
for Plumbing systems guidance.
Challenges Conquered
• Create a product that targeted the
“Lion’s Share” of the market
• Make it available at a competitive price
in order to gain rapid market influence
• Challenge the Industry standards for quality
and design
• DONE! “All we need is the manpower
to deliver this superior product line.”
Key Construction Details:
• Cast Iron Headers
– Our Standard: Should be offered in lieu of Galvanized
or Copper
– Superior to anything currently available on the market
– Can be FIELD CHANGED for maximum versatility
• Isolation “Ball Valves”
– Standard for us, adder for most other manufacturers
– Bronze (not steel), Full Port
Key Operational Details:
• Pressure Regulators feature opening speed control
• Thermal shutdown with re-circulation line is Standard
• Thermal Shutdown reduces false readings
– Syncroflo “Maxi-Store” option is added to achieve this
• Current Sensing actuation is not in contact with the
pumped fluid and is not subject to wear & tear and
re-adjustment.
Key Electrical Details:
• Current Sensing advantages
– Lessens number of competitors
– More reliable seqencing ability
– Less need for re-adjustment
– System is un-affected by fluctuating voltages
– Multiple Step sequencing is far easier
Key Electrical Functions:
(cont’d.)
• Low Suction Pressure Alarm (Standard)
• Thermal Magnetic motor protectors (Standard)
– Throws competitors into non-standard offering
Likely Competitors
• Bell & Gossett, 70M & 70E Series
– E Series is ultra-economy, headers are un-mounted
– 70 M Series is common spec booster with standard options
similar to us.
– B & G Reps are usually not looking for booster business
– B & G is not as major a player Nationally as in their
HVAC line.
– Achilles Heel is competitve pricing
on a regular basis
Likely Competitors
• Syncroflo, Ironheart Series & Econophase
– Ironhearts were designed to compete against the
“backyard booster” manufacturer
– Ironheart Systems are very inflexible, Reps will
break spec to use them against others
– Econophase is their “custom” system (very
expensive when forced to provide)
– Achilles Heel is their lack of flexibility
in “customizing” the Ironhearts
(cookie cutter system)
Likely Competitors
• Canariis Corporation
– All systems are custom allowing maximum flexibility
– Uses TACO pumps (they are merely a fabricator)
– They do not like fancy sequencing
(they must provide an expensive flow sensor)
– Galvanized & Copper Headers ONLY!
(they don’t do fancy materials)
– Canariis was born as a Rep firm which eventually
dropped out of the rep business and became
a successful “backyard builder”
– Achilles Heel is their reliance on TACO
& Sequencing ability
Likely Competitors
• PACO 9000 Series System
– All systems are custom built
– Systems are typically not priced competitively against
“backyard builders”
– They use Stainless Steel Headers ONLY, no options
– They use a proprietary “Pacoflo Monitor” valve
to sequence pumps (very inaccurate and subject
to flow restrictions & fouling)
– Very difficult to field adjust the system
(not “owner friendly”)
– Achilles Heel is Pacoflo Monitor & Price
Honorable Mention
• NAMCO (Dallas)
– Agressive Pricing, Rep turned manufacturer (TACO)
• TigerFlow (Texas)
– Former Syncroflo National Sales Mgr. teamed up
with this B & G rep.
• Metropolitan Pump
– Greater Chicago & Mid U.S. fabricator
Use Your Product BREADTH!
• Standard 6500 Series HydroPak System
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Three configurations to choose from
Flows up to 1000 GPM
Boost Pressures to 240 PSI
Four header material options
Five different pump configurations
Use Your Product BREADTH!
• Series 6900 DualPak
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Worlds smallest Duplex Booster
Ideal for retro-fit applications
Unbeatable specification options
Priced very competetively
Use Your Product BREADTH!
• QuickPak Rapid Ship Boosters
• System availability in 4-6 weeks
• “Engineering Friendly” literature promotes easy
selection
• “Engineering Friendly” literature promotes easy
specification
• Systems up to 300 Gpm @ 50 PSI boost
Use our Company Strengths!
• Armstrong
– Over 60 Years of pump and systems experience!
– Single source responsibility by the pump builders,
not just system assemblers!
– Factory pre-tested and calibrated!
– UL Listed package
We’ve done our Homework...
• We are currently 5-15% below all major competitors!
• We have the largest booster offering in the industry!
• We actually MANUFACTURE PUMPS!
• We will be the top booster manufacturer
in North America!
Now it’s your turn...
• Get this stuff SPECIFIED!
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Cast Iron Headers (in lieu of galvanized and copper)
Opening Speed Control on PRV’s
Copper Sensing lines (no Polybutelene)
Hydrosaver multi-step sequencing (un-equal split)
Thermally actuated shutdown control
Bronze ball valves
Thermal Magnetic motor protection
Current sensing relays
It’s time to reap the harvest!