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Business Plan Presentation
Nutrition4Sports
RunToShop4
Nutrition4Sports
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Venture Mission and Strategy
Business environment
Execution
Risk Analysis
Key Assumptions and Financials
Our Mission
Create value for customers and nutrition
companies and raise the sales through
cheap marketing ideas.
Strategic Intent
Our intent is to help nutrition companies
to increase their brand value
Key actions:
• Find new marketing channels for nutrition companies
• Make an application/applications, improve facebook sites
• Make a new ordering system
Our Earnings Logic
Customers are sportsmen like
bodybuilders, athletes or keep-fit
enthusiasts. They pay for nutrition
supplements and sports equipments.
Why: Improving recovery, getting in better
shape (burning fat, building muscles) and
need for new clothes and equipments.
Business Environment
•Description: Nutrition supplements
and fighting equipments for sports
•Size: In Finland many nutrition shops and
almost all grocery stores sell some kind of
nutrition
•Geography: Finland
•Trends: Fighting sports have become more and
more popular, and people also use more
nutrition supplements
•Product/Service concept: Wrange has one
store in Helsinki and a fetch stock in Vantaa an
online shop, where customers can order items
which are delivered to the customer.
Business Environment
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Competition:
Direct: Plenty of nutrition companies and almost all sport
stores, which have similar product concepts, but different
brands.
 Substitution: Food stores
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Project Execution
Key Milestones: (service and business)
 New marketing channels
 Market research
 Complete business plan
 Complete the application and testing it
 Creating the group ordering system, testing it
RISKS
 Market:
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Risk Analysis
Competitors offer lower
prices.
Marketing failure (lose
customers).
Target group (choosing the
wrong one)
How to market our
application
ACTIONS
• Market
 If Wrange has higher prices, then
we have to offer something better
like distribution or some extra
goods
 Keeping the customers by good
offers and try to keep them
interested in fighting sports and
gym
 Market research, own experiences
 Competition, Youtube video
Technology/Product:
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Price and quality
Does people know about
nutrition supplements or its
benefits
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Technology/Product
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Marketing the good sides and
benefits for health of particular
product
Tips for beginners, diet application
Key Assumptions And Financials
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Summarize the assumptions under which this business
plan is valid
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Financials according to the F&C template, add NPV
calculation and put a graph (NPV/time in this
presentation)
Market Research ctd
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Our target is to increase their market share.
Market research
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Potential users of nutritions in Finland is almost everyone in the age of
15+
The number of users who really buys some kind of nutritions is
something like 100000-500000.
Wrange:
How much would they pay:- Heavy users 100-400 euros per month
and average user 20-50 euros
Trends in buying behaviour: New trends like using nutritions as a
snack, easy and quick to use, healthier lifestyle
Market share to capture: 15-25% in one year, with group ordering
system and new ways of marketing
Competition
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There is many competitors like other nutrition webstores(mass.fi,
jrFitness) and also quite many grocery stores sell nutritions
Quite same customers
Advantages Mass.fi has lower prices
1.Competition for money in general
•What needs to satisfy: Quality/price
2.Product competition
Ease to get products, quality
3.Brand competition
Wrange is quite strong brand in nutiritions
Group / profile # of
persons
Goal of contact
How
Ready
(interview, by
survey...)
Gym people
20-40
Get opinions for group
ordering system
Interview
and survey
In 2
weeks
Ice Hockey
players
Couple different Ask opinion about
clubs
group ordering system
Contacted
via email
In 2
weeks
Soccer players
Couple different Ask opinion about
clubs
group ordering system
Contacted
via email
In 2
weeks
Keep fit
enthusiasts in
20
Interview
In 2-3
weeks
What does normal
people think about
Marketing Mix
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Competitive Advantage of Service
through Facebook and we can get visitor on our
nutrition diet application and group ordering system
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Marketing Mix
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Service Description: Facebook is the most famous social
networking web-site through which all the people can stay in
touch with their friends.
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Price: ????
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Promotion: -Create viral marketing video to attract more
visitor to our web-site
-Diet application
-Competition
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Place: -first of all we focus on the finland area