Download Maintaining National Identity Through ECHOBI

Maintaining National Identity Through
ECHOBI
Submit by prasetyaPTIIKon July 03, 2013| Comment(s) : 0| View : 3868
UB students introducing Echobi, ceramic rooftop tile with batik pattern
Indonesia is a country with diverse culture as its national identity. Yet up to now, the pride of
Indonesian people of its culture are still lacking. Generally they prefer and more proud using
foreign made product. Besides, Indonesian people also like to imitate foreign culture. Even
for building construction they choose to imitate foreign construction.
Responding the phenomena, five students of Universitas Brawijaya (UB) create ECHOBI
roof tile. They are Yoni Prasetyo (PTIIK/2008), Aditya Nugraha (PTIIK/2008), Dimas Singgih
(FH/2009), Vanny Azizah (FK/2010) and Yogi Yanto (FIB/2012). ECHOBI is a ceramic roof
tile that is expected to be used on buildings to show the identity of Indonesian in international
level.
The name ECHOBI comes from the word "Echo", which in the programming syntax
language means to show. While "BI" stands for Batik Indonesia. Thus, ECHOBI is a roof tile
product with the concept of showing Indonesian batik pattern.
ECHOBI roof tile is made with length of 32 cm and width of 33 cm. The motive in the tile can
stay for about 6 years. Yet after six year, the motive can still be maintained through
maintenance service. The service is in the form of motive maintenance and adding outer
coating so that the owner doesn't need to change the overall tiles.
Interestingly, ECHOBI rooftop motive can be adjusted to the buyer's specification. The
waiting time from the ordering to the product is finished is not too long. Ordering 100 roof
tiles need around 3 weeks. While ordering 1.000 roof tiles only takes about 4 weeks.
The price is also pretty affordable. For order of 1000 tile or more, the price is Rp.
29.500,-/tile. While for order under 1000 tiles, the price is Rp. 30.000,-/tile. "Because it is
new, we give promotional price. For order in large quantity, we will give discount depending
on the amount of order," Yoni said.
Currently, the marketing of ECHOBI is the main focus of Yoni and team. Various efforts have
been taken, from giving product offer to government institutions in Malang to offering
cooperation with construction material shops and tourism objects. Furthermore, they are
planning to open business shop and offer cooperation with house developers in Malang.
Yoni explained that up to now, the team is not yet satisfied because the project haven't
produce profits. The project is submitted to the Entrepreneurship Student Creativity Program
(PKM-K) funded by Directorate General of Higher Education 2013. "Later on Dikti will also
see whether or not the business can be profitable from business aspect," he said.
Aside from the marketing, the problem of the project is about cost and the difficulties for
team member to gather because of their busy schedule. Yet, Yobi and the team intend to
keep on developing the project and market ECHOBI through direct marketing, online, or
cooperation with various parties. "The problems regarding funding is also because the
funding from Directorate General of Higher Education is not yet handed over. But we will
keep on marketing the product," he said. [dna/denok/translated by yasmeen]
 
 
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