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Hear-It
Welcome
MDC Zürich
101018
Progress Report
Hear-It Progress Report
Activities
 Coalition building with national organisations for the
hard of hearing
 Lobbying in favour of the hard of hearing towards the
EU and national governments
 Holds talks and makes presentations at conferences
and meetings
 Operating the world’s most comprehensive websites
on hearing, hearing loss and noise www.hear-it.org
 Initiate and publish scientific surveys and studies
All Issues
Hear-it AISBL deals with almost any issue related to
hearing impairment, including:
 prevention of hearing loss
 the consequences of hearing impairment for the
individual and society
 advice and practical information for hearing impaired
individuals
 information and advice for relatives and colleagues of
hearing impaired people
 factual information about hearing issues
 statistics about hearing loss
Key Messages
 One in six has a hearing loss - 55.5 million adults in
the EU countries have a hearing loss
 Less than one in four who could benefit from hearing
aids has hearing aids
 More than 70% of hearing aid wearers are satisfied
with their aids
 66% of the hearing aid users think hearing aids have
improved their quality of life
 Unaided hearing impairment costs 170 billion euros
annually in the EU
Worlds leading websites
 Hear-it is operating the world’s most comprehensive websites
on hearing, hearing loss and noise





www.hear-it.org
www.youth.hear-it.org
www.politicial.hear-it.org
www.press.hear-it.org
www.medical.hear-it.org
 Available in English, French, Spanish and German
 Continuously updated
Progress Report
Statistics
Hear-it KPIs
 The ”lead value” of www.hear-it
 Number of unique visitors
 Number of page views
 Number of hearing tests taken
 Number of subscribers
 New articles read
 Time spent on site (top 10% and Average)
8
Value of Hear It
Total Value 2008:
Total Value 2009:
Value Q1 2009:
Value Q1 2010:
Value Q2 2009:
Value Q2 2010:
Value Q3 2009:
Value Q3 2010
€ 9,495,307
€ 9,864,585
€ 2,053,203
€ 3,040,384
€ 2,163,150
€ 2,650,226
€ 2,585,363
€ 2,384,691
9
Total Hearing Tests
8,000.00
7,000.00
Hearing tests
6,000.00
5,000.00
4,000.00
2010
2009
3,000.00
2,000.00
1,000.00
0.00
Hearing tests taken
2007: average:
4,816 pr. month
2008: average:
6,438 pr. month
2009: average:
6,049 pr. month
2010: average to date:
5,013 pr. month
13
Total subscribers
New Articles Read
Average time spent Green Hear-It
Top-10 average time spent – Green
Youth and Medical Average and T-10
Youth
English
Spanish
German
French
Medical
English
Spanish
German
French
2009- av
2010- av
2009-10%
2010-10%
05:52
06:19
06:07
09:02
05:02
05:44
06:02
06:44
01:03:58
53:52
54:01
01:20:24
01:09:58
01:01:38
59:51
01:08:44
2009- av
2010- av
2009-10%
2010-10%
07:55
07:10
07:02
06:46
05:16
05:08
03:51
04:23
01:13:54
57:50
54:57
01:02:48
01:08:52
47:40
37:20
46:54
Press and Political Average and T-10
Press
English
Spanish
German
French
Political
English
Spanish
German
French
2009- av
2010- av
2009-10%
2010-10%
07:09
06:15
05:46
07:31
04:19
04:23
04:11
04:19
01:09:12
53:02
52:10
01:08:51
59:46
45:15
42:39
52:21
2009- av
2010- av
2009-10%
2010-10%
06:13
06:45
07:32
08:36
03:02
03:55
04:45
04:49
55:57
54:18
58:41
01:11:42
36:30
35:44
42:14
47:40
Top 19 – Hear-it
 Noise 24 hours a day 43582
 Defining hearing loss 21403
 More and more hearing
impaired people 19272
 Diseases can lead to hearing
problems 18090
 Hearing test 17358
 The ear - a magnificent organ
16135
 Hearing loss and hearing aids
15880
 Hearing aids – high tech
computers 13987
 Causes of hearing loss 13558
 Can tinnitus be cured? 13154
 Children and hearing loss
13061
 News (overview) 12542
 Impressions of hearing loss and
Tinnitus 11800
 One in Six Adults Suffers from
Hearing Loss 11331
 A common but neglected
problem 10978
 Causes of tinnitus 10653 8071
 Teaching hearing-impaired
children 10030 7102
 How to live with tinnitus 10020
7379
 Local school or a specialised
school? 9480
Top 19 - Youth
 Examples of hearing loss and
tinnitus 6365
 Everywhere noise 3137
 Tinnitus 3112
 Hearing Loss 2949
 Music is dangerous to your
hearing 2921
 Hearing aids – high tech
computers 2843
 Many causes to hearing loss
2697
 Test your knowledge 2510
 The ear is a magnificent organ
2487
 Your story 2377
 Daily life 2344
 Social life 2338
 Types of hearing loss 2316
 The ear 2199
 About this website 2144
 Damaging noise 2105
 Many causes to Tinnitus 2085
 Diseases can lead to hearing
problems 2081
 News from Youth 2063
Top 19 - Medical
 Reports 2417
 Causes of hearing loss 2368
 Tinnitus - Noise 24 hours a day
2224
 Organisations for hearingimpaired people 2070
 Children and hearing loss 2024
 Manufacturers 1883
 Audiological websites 1810
 Research 1798
 Receive news 1783
 Facts about hearing impairment
1747
 Studies 1747
 Diseases can lead to hearing
problems 1746
 Impression of hearing
impairment 1722
 Many of your patients are hard
of hearing 1682
 Please write us 1649
 Relevant media 1644
 Identifying patients who are
hard of hearing 1607
 Relevant links 1599
 Consequences of hearing
impairment1586
Top 20 - Press
 Impression of hearing
impairment 21461
 Untreated hearing loss costs
billions 3993
 Hearing test 3161
 Reports 2870
 Graphic illustrations and
pictures on hearing loss 2491
 News to the press from hear-it
2066
 Only one in four has hearing
aids 2050
 Manufacturers 1930
 Organisations for hearingimpaired people 1917
 The ear - a magnificent organ
1802
 Untreated hearing loss costs
Europe 213 billion euros per
year 1797
 Press releases 1781
 The global burden of noiseinduced hearing loss 1774
 Resources 1745
 Relevant links 1729
 Other relevant links 1715
 Consequences of hearing
impairment 1700
 Hearing aids – high tech
computers 1700
 Hearing impairment and hearing
aids 1684
 Hearing impairment in numbers
1661
Top 20 - Political
 Reports 1959
 Discrimination in the job
market still common 1936
 Receive news 1334
 Figures concerning hearing
impairment 1293
 Discrimination in the job market
still common 1287
 Facts about hearing and
hearing impairment 1285
 Defining hearing loss 1242
 Manufacturers 1232
 Untreated hearing loss costs
Europe 213 billion euros per
year 1228
 Organisations for hearingimpaired people 1211
 One in six suffering from
hearing loss 1189
 Relevant media 1171
 Relevant links 1166
 Regulations 1121
 The Americans with Disabilities
Act 1086
 Write to us 1078
 Glossary 1042
 Welcome to the political section
of hear-it website 1029
 Archive 1029
 Different types of hearing aids
1005
Scientific Articles Database
 The database will consist of:
–
–
–
–
–
–
–
Author(s)
Title
Publication
Year
Issue/Volume
Abstract (from publication – if journalistic different price)
Link if possible/accessible/available
 It will be possible to do full text search in all texts
 The solution provides a search page and a result
page
English hits by country
2009
1. USA
2. Australia
3. UK
4. India
5. Canada
2010
1. USA
2. Australia
3. UK
4. India
5. Canada
Spanish hits by country
2009
1. Mexico
2. USA
3. Argentina
4. Columbia
5. Chile
6. Spain
2010
1. Mexico
2. USA
3. Argentina
4. Colombia
5. Spain
6. Chile
French hits by country
2009
1. France
2. Canada
3. Belgium
4. Switzerland
5. Morocco
2010
1. France
2. Canada
3. Belgium
4. Switzerland
5. Morocco
German hits by country
2009
1. Germany
2. Switzerland
3. Austria
4. Denmark
5. Luxembourg
2010
1. Germany
2. Switzerland
3. Austria
4. Italy
5. Netherlands
Big Countries with few visitors






China
Brazil
Japan
Russia
Italy
Poland
Online Survey, Autumn 2009
 88 percent of the respondents reported that their
hearing aids have made a positive difference in their
lives
 Six in 10 considered their decision to use hearing
aids easy once they realized they suffered from
hearing loss.
 Four in 10 reported that they had a difficult time
making the same decision.
 Hearing impaired individuals themselves (37 percent)
or their doctors or audiologists (37 percent) wore
most likely to identify the need for hearing aids.
Online Survey, Spring 2010
 Hearing aids are extremely important for the hearing
impaired when taking part in social activities
 87.7 percent of those who use hearing aids say that
their hearing aids are important when taking part in
social activities.
 As many as 71% say that their hearing aids are
extremely important.
 51.1% answered that their hearing aids were
extremely helpful during social activities.
 28.9% answered that hearing aids were somewhat
helpful during social activities.
Press Release
Hearing aids are indispensable
Hearing aids are extremely important for the hearing impaired when
taking part in social activities
87.7 percent of those who use hearing aids say that their hearing aids are
important when taking part in social activities. As many as 71% say that
their hearing aids are extremely important.
Those are the findings of an online survey carried out in spring 2010 by the
organisation Hear-It among hearing aid users.
The users were also asked how useful their hearing aids were during
social activities. 51.1% answered that their hearing aids were extremely
helpful, while 28.9% answered that they were somewhat helpful.
Two out of three found it easier to take part in social activities when they
used their hearing aids and said that they were more likely to take part
in social activities than before they had their hearing aids.
Press Release 2
“Our study clearly shows, that users think their hearing aids make a big
difference, and that they are more willing to participate in social
activities, as well as it being easier to take part when they use a
hearing aid,” said secretary general Kim Ruberg.
“Taking part in social activities with our families, friends and colleagues is
an extraordinarily important part of our lives, and very important for our
well being, so I can only encourage everyone with a noticeable hearing
loss to use a hearing aid to improve their quality of life,” Kim Ruberg
said.
About the survey
More than three hundred hearing aid users from around the world took part
in the survey and answered questions about their hearing aid usage
and experiences. They responded to a questionnaire posted on
www.hear-it.org.
Further information
For further information feel free to contact Kim Ruberg, Secretary
General, Hear-it AISBL, tel.: +45 40 300 500, e-mail: [email protected]
Online Survey, Summer 2010-1
 More than three out of four hearing aid users said
that their hearing aids are important when it comes to
one-on-one conversations in their homes.
 More than 60 % experienced, that their hearing aids
are extremely important when it comes to talking to
other people.
 More than every second person also says that their
hearing aids are extremely important for their general
well-being at home.
Online Survey, Summer 2010-2
 Two out of three hearing aid users said that their
hearing aids are useful when it comes to listening to
the radio or watching TV.
 Two out of three reported having problems hearing
the telephone and the doorbell ringing if they are not
using their hearing aids.
 61% said that they use their hearing aids almost all of
the time.
Google.de
Google.de
Google.de
Google.fr
Google.fr
Google.es
Google.es
Google.com
Google.co.uk
Google.com.au
Google.in
Google.ie
Google.ca
Google.com.nz
Google.ca (French edition)
Google.ca (French edition)
Google.be
Google.be
Google.ar
Progress Report
Accounts
Profit and Loss Account 1 January - 31. December 2009
EURO
Net turnover
735.000
Production costs
660.003
Gross profit
74.997
Investment revenue and expenditure
PROFIT FOR THE PERIOD
4.198
79.195
Balance sheet as at 31. December 2009
EURO
Assets
Total fixed assets
0
1 Debtors
102.900
Cash
104.384
Total current assets
207.284
TOTAL ASSETS
207.284
Liabilities
2 Capital
Profit for the period
Capital and reserves
3 Creditors
Total creditors
TOTAL LIABILITIES
22.255
79.195
101.450
105.834
105.834
207.284
Notes 30.12.2009
Note 1: Debtors
Siemens Audiol. Technich
102.900
102.900
Note 2: Changes in capital
Balance at the beginning of the period
Profit for the period
Balance at the end of the period
22.255
79.195
101.450
Note 3: Creditors
Xylofon A/S
105.834
105.834
Progress Report
Preliminary accounts 2010
hear-it
Financial Statements
Profit and Loss Account 1 January - 30 September 2010
EURO
Net turnover
Production costs
Gross profit
Investment revenue and expenditure
PROFIT FOR THE PERIOD
635.000
476.244
158.756
3.617
162.373
Balance sheet as at 30. September 2010
EURO
Assets
Total fixed assets
1
Debtors
0
50.800
Cash
265.949
Total current assets
316.749
TOTAL ASSETS
316.749
Liabilities
2
3
Capital
101.460
Profit for the period
162.373
Capital and reserves
263.833
Creditors
52.916
Total creditors
52.916
TOTAL LIABILITIES
316.749
Notes 30.09.2010
Note 1: Debtors
Knowles
50.800
50.800
Note 2: Changes in capital
Balance at the beginning of the period
Profit for the period
Balance at the end of the period
101.460
162.373
263.833
Note 3: Creditors
Xylofon A/S
52.916
52.916
Progress Report
Budget proposal
Budget 2011
 Principles:
 Same operational level as 2010, but we have
a ten year backlog on the Hear-It ’platform’.
 We will be looking for an additional
framebudget for modernising the Hear-It suite
of websites of app. 150K.
Next meeting
 Next General Assembly, UHA Nürnberg Germany
October 19-21, 2011
 Next Board Meeting, To be determined
Hear-It
Thank you
9th Ordinary General Assembly
Nürnberg 23 October 2009
Hear-It Financial Distribution 2011
 Group 1
 Group 2
 Group 3
 Group 4
14.0%
8.0%
No members
0%
Group 1: GN Resound, Oticon, Phonak, Siemens,
Starkey, Widex
Group 2: Sonion, Knowles
Group 3: No members
Group 4: IFHOH, AEA
Hear-It Budgets 2009-2010
Original Hear-It Budget 2009
2009 actual
2010
231.000,00
196.000
185000
Upkeep of German site
57.750,00
49.000
47000
Upkeep of Spanish site
57.750,00
49.000
47000
Upkeep of French site
57.750,00
49.000
47000
Upkeep of US content
52.500,00
45.000
Web optimization
25.000,00
35.000
42000
0
35000
Web 2.0 development (interactive)
50.000,00
0
0
PR activities
75.000,00
70.000
70000
0,00
0
0
75.000,00
75.000
72000
103.250,00
92.000
90000
785.000,00
660.000
635.000
EURO
Web activities
www.hear-it upkeep
Activities in Scientific advisory Board
Marketing incl Google tags
Running hear-it AISBL
TOTAL
Five Year Progress Plan
for Hear-it.org
Modernisation and
Reaching a More Global Audience
October 2010
The New Hear-It.org
Reduced versions of www.hear-it.org:
Medical, political and press
terminates in German and French
New Languages
–
–
–
–
–
–
–
Italian (2011)
Portuguese (2012)
Russian (2012
Polish (2012)
Chinese (2013)
Dutch (2013)
Japanese (2014)
Total Unique Visitors
Total Unique Visitors
5,000,000
4,500,000
4,000,000
1,160,000
3,500,000
765,000
475,000
3,000,000
2,500,000
435,806
440,289
440,289
2,000,000
523,798
601,901
601,901
310,000
350,000
60,000
142,000
310,000
350,000
1,500,000
621,553
609,625
609,625
610,000
610,000
260,000
292,000
310,000
350,000
451,000
310,000
350,000
620,000
799,000
310,000
350,000
310,000
350,000
New
languages
Growth - new
design
German
610,000
610,000
610,000
610,000
French
1,000,000
500,000
Spanish
1,149,505
1,116,181
1,116,181
1,100,000
1,100,000
1,100,000
1,100,000
1,100,000
1,100,000
2008
2009
2010 (est)
2011
2012
2013
2014
2015
2016
0
English
Total Page Views
Total Page Views
25,000,000
20,000,000
New design
Growth
New
languages
German
15,000,000
10,000,000
French
Spanish
5,000,000
English
0
2008
2009
2010 (est)
2011
2012
2013
2014
2015
2016
Hearing Tests
Total Hearing Tests 2007 - 2016 - average/month
12000
10000
8000
6000
New
languages
Growth
German
4000
French
Spanish
2000
0
English
Hear-it 2011
Progress plan
2011
Hear-it
Youth
Medical
Political
Press
Modernisation
Social Media
English
Spanish
German
French
Italian
Hear-it 2012
Progress Plan
2012
Hear-it
Youth
Medical
Political
Press
Social Media
Technical Upkeep
Social Content
English
Spanish
German
French
Italian
Portuguese Russian
Polish
Hear-it 2013
Progress Plan
2013
Hear-it
Youth
Medical
Political
Press
Social Media
Tecnical Upkeep
Social Content
English
Spanish
German French Italian Portuguese Russian
Polish
Dutch
Chinese
Hear-it 2014
Progress Plan
2014
Hear-it
Youth
Medical
Political
Press
Social Media
tecnical upkeep
social content
English
Spanish
German
French Italian Portuguese Russian Polish Dutch
Chinese
Japanese
Hear-it 2015
Progress Plan
2015
Hear-it
Youth
Medical
Political
Press
Social Media
Tecnical Upkeep
social content
English
Spanish
German
French Italian Portuguese Russian Polish Dutch
Chinese
Japanese
Hear-it precence on Social Media
 Hear-it on Facebook
–
–
–
–
–
–
Hear-it pages
Create Awareness
Posting messages, links etc. on ”wall”
Relation building /creating ”friends”
Features (Invite friends, hearing tests, quiz etc.)
Etc.
• Twitter
– Posting messages
– Creating ”followers”
Social Content on hear-it
 Such as:
–
–
–
–
Provide individual user-log-on (not mandatory!)
Personal messages and postings
Dialogue between users
Comment and rank articles
Benefits:
–
–
–
–
–
Up to date content
Attract new users
Longer use
More loyalty among users
Know more about the individual users and their behavior
Database – Scientific Articles
www.hear-it establishes a database for scientific articles
about
socio-economic, social and psycological findings related to
hearing, hearing loss and use of hearing aids.
The database will consist of:
 Title
 Author(s)
 Publication
 Year
 Issue/Volume
 Abstract
 Link (if possible)
 Full article in pdf (if possible)
Hear-it five year plan
PROGNOSE OF KPI
The Value of Hear-it
25,000,000
20,000,000
15,000,000
Total Value
Costs running websites
10,000,000
5,000,000
0
2008
2009
2010
2011
2012
2013
2014
2015
2016
The Value of Hear-it
Value/Cost Ratio
35
30
25
20
Value Cost Ratio
15
10
5
0
2010
2011
2012
2013
2014
2015
2016
Other KPIs
 We have no extractable data for beginning of
subscribers and new articles read.
 For that reason we can’t provide any appropriate
estimates
 We expect an increaase in both, reflecting more
or less the increase in visitors on new languages
 Time spent Top-10 is impossible to predict for
new languages as they are much more ’shallow’
than existing sites.
– Experience tell us that there are large differences on
how specific countries/cultures use the sites.
2011
2012
2013
2014
2015
Budget - running websites
450.000
461.250
472.781
484.601 496.716
Reduced redesign (minus 6 sites) *
140.000* minus 6 subsites (FR +DE political, medical, press)
Press room on German and French hear-it
2.000
Mandatory annually fee - update of webplatform
1.500
1.538
1.576
1.615
Reduced upkeep (DE + FR) **
-44.000
-45.100
-46.228
-47.383 -48.568
External Social Media - activities
10.000
25.000
25.625
26.266
26.922
Social Content and new features on hear-it
25.000
25.625
26.266
26.922
1 new langugage (Italian)
42.000
2 new language (Portuguese)
33.313
3. new langage (Russian)
33.313
4. new language (Polish)
33.313
5. new language (Dutch)
34.146
6. new language (Chinese)
34.146
7. new language (Japanese)
34.999
** Reduced upkeep of hear-it and youth/ closing polit, med, press in German and French
UPKEEP
1. new language Upkeep/year (Q4 2011)
5.000
19.475
19.962
20.461
20.972
2. new language Upkeed/year (Q3+ Q4 2012)
9.739
19.962
20.461
20.973
3. new langage - upkeep/year (Q3+ Q4 2012)
9.739
19.962
20.461
20.973
4. new langage - upkeep/year (Q3+ Q4 2012)
9.739
19.962
20.461
20.973
5. new language Upkeep /year
20.461
20.973
6. new langage - Upkeep /year
20.461
20.973
7. new langage - Upkeep/Year
20.973
Web + Other activities:
Total - web- activities
605.000
616.281
627.481
649.090 650.416
Other Hear-it activities
186.000
190.650
195.416
200.302 205.309
Database -Abstracts Scientific Articles establ.
12.000
Database - Scientific Articles - running
14.350
14.709
15.076
15.453
Total Hear-it budget
803.000
821.281
837.606
864.469 871.178
Additional languages - options:
Romanian, Czech, Turkish, Thai, Hungarian
*