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A Risks and Opportunities Framework For Exploiting Social Web Services A centre of expertise in digital information management 1 www.ukoln.ac.uk http://www.ukoln.ac.uk/web-focus/events/online/best-practice-models-2011/ A Risks and Opportunities Framework For Exploiting Social Web Services Brian Kelly UKOLN University of Bath Bath, UK Email: [email protected] Twitter: http://twitter.com/briankelly/ About This talk describes a risks and opportunities framework which is intended to document possible risks in using social Web services and risk minimisation strategies. Blog: http://ukwebfocus.wordpress.com/ Resources bookmarked: ‘best-practice-models-2011' tag UKOLN is supported by: This work is licensed under a Attribution-NonCommercialShareAlike 2.0 licence (but note caveat) A centre of expertise in digital information management www.ukoln.ac.uk Opportunities & Challenges A centre of expertise in digital information management 3 www.ukoln.ac.uk Web 2.0 A Non-technical Perspective on Web 2.0 It’s not just about the technological aspects, it’s about rethinking ownership and use of services and content Characteristics Of Web 2.0 • Network as platform • Benefits of scale • Social Web • Clean URIs • Remix and mash-ups Syndication (RSS) • Architecture of participation Blogs & wikis Social networking, tagging & sharing Web2MemeMap, Tim O’Reilly, A centre of expertise in digital information management www.ukoln.ac.uk • Trust and openness 4 2005 Web 2.0 Are these features or bugs?! A Non-technical Perspective on Web 2.0 It’s not just about the technological aspects, it’s about rethinking ownership and use of services and content Characteristics Of Web 2.0 • Network as platform • Benefits of scale • Social Web • Clean URIs • Remix and mash-ups Syndication (RSS) • Architecture of participation Blogs & wikis Social networking, tagging & sharing Web2MemeMap, Tim O’Reilly, A centre of expertise in digital information management www.ukoln.ac.uk • Trust and openness 5 2005 It’s About The Individual! How do you relate to a world in which the focus of the Social Web is the individual. Challenges posed: • ‘It’s my space’ • ‘Sustainability • Privacy • Editorial control • Branding • … A centre of expertise in digital information management 6 www.ukoln.ac.uk Why Use the Social Web? 7 A centre of expertise in digital information management www.ukoln.ac.uk http://www.flickr.com/photos/quelsaa/2080736454/sizes/o/ A centre of expertise in digital information management 8 www.ukoln.ac.uk Facing The Challenges We have: • Been early adopters • Identified benefits • Carried out advocacy work We now: • Wish to embed approaches widely • Engage with wider group of stakeholders • Understand and address legitimate concerns A centre of expertise in digital information management 9 www.ukoln.ac.uk Facing The Challenges I’ve paid £9K for this We have: course & the service • Been early adopters has stopped working. I’ll sue! • Identified benefits • Carried out advocacy work We now: • Wish to embed approaches widely • Engage with wider group of stakeholders • Understand and address legitimate concerns A centre of expertise in digital information management 10 www.ukoln.ac.uk Risk Management Risks and IWMW 2006 Risk assessment approach initially developed for IWMW 2006 A centre of expertise in digital information management 11 www.ukoln.ac.uk Risk Management Risks and IWMW 2006 Summary of the risks A centre of expertise in digital information management 12 www.ukoln.ac.uk Risk Management Risks and IWMW 2006 There are also risks in doing nothing A centre of expertise in digital information management 13 www.ukoln.ac.uk Copyright Risks R=AxBxCxD where R is the financial risk; A is the chances that what has been done is infringement; B is the chances that the copyright owner becomes aware of such infringement; C is the chances that having become aware, the owner sues; D is the financial cost (damages, legal fees, opportunity costs in defending the action, plus loss of reputation) for such a legal action. Note this is a device aimed at providing a new way of looking at copyright issues A centre of expertise in digital information management 14 www.ukoln.ac.uk Legal Risks Factors to bear in mind: • Commercial use: a rights owner who later becomes aware of the use of their work may be more likely to pursue an action for infringement of copyright than if the work is being purely used for educational purposes. • Particularly sensitive subject areas: music, geographic data, literary works by eminent authors and artistic works including photographs and drawings. • Is there any track record of the contributor ignoring legal niceties in the past? • Is there any track record of a particular third party having before? A centre of expertise incomplained digital information management www.ukoln.ac.uk 15 Reducing the Legal Risks Approaches: • Have clear and robust notice and take down policies • Have procedures with a clear address given for complaints Example from JORUM Procedures to Deal with Queries, Alerts and Complaints www.ukoln.ac.uk A centre of expertise in digital information management 16 Towards a Framework Biases Intended Purpose Benefits Risks Missed Opps. Risk MInimisation Evidence “Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 A centre of expertise in digital information management conference www.ukoln.ac.uk Costs 17 Subjective factors Towards a Framework Biases • Application to existing services • Application to in-house development •… Intended Purpose Benefits Risks Missed Opps. Risk MInimisation Evidence “Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 A centre of expertise in digital information management conference www.ukoln.ac.uk Costs 18 Subjective factors Towards a Framework Biases • Application to existing services • Application to in-house development •… Intended Purpose Benefits Risks Missed Opps. • Sharing experiences • Learning from successes & failures • Tackling biases •… Risk MInimisation Evidence “Time To Stop Doing and Start Thinking: A Framework For Exploiting Web 2.0 Services”, Museums & the Web 2009 A centre of expertise in digital information management conference www.ukoln.ac.uk Costs 19 Subjective factors Considering All Stakeholders Jane Seale developed a stakeholder model for accessibility of learning resources This can be applied more widely: • Who are your main stakeholders? • What are their concerns? • How do you address their concerns? 20 Accessible design is a challenge which may require risk A centre of expertise in digital information management www.ukoln.ac.uk management approaches Using The Framework Twitter for individuals Community support Rapid feedback Intended Purpose Benefits Risks Marketing, community Policies Example is based on personal and institutional uses of Social Web services Missed Opps. Risk MInimisation Evidence Low? Costs Use of approach in two scenarios: use of Twitter & Facebook A centre of expertise in digital information management www.ukoln.ac.uk 21 Using The Framework Twitter for individuals Community support Rapid feedback Organisational Fb page Intended Purpose Marketing events,… Benefits Large audiences Risks Marketing, community Policies Missed Opps. Risk MInimisation Ownership, privacy, lock-in, effort Marketing opportunities Workflow Evidence Low? Costs Low? Use of approach in two scenarios: use of Twitter & Facebook A centre of expertise in digital information management www.ukoln.ac.uk 22 Using The Framework Template for the framework. A centre of expertise in digital information management 23 www.ukoln.ac.uk 24 Storm arrives for Google: loss of access to Gmail for some users on 28 Feb 2011 A centre of expertise in digital information management www.ukoln.ac.uk for a few days 25 Storm arrives at Bath Uni: loss of access to email for all users on 28 Feb 2011 A centre of expertise in digital information management www.ukoln.ac.uk for over a week Discussion Some thoughts: • Do we need to adopt a risk assessment & management approach? • Is this approach suitable? • How can it be implemented? • What issues would you like to raise? A centre of expertise in digital information management 26 www.ukoln.ac.uk Conclusions The future is exciting - but organisations will need to address the challenges. 27 Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff A centre of expertise in digital information management www.ukoln.ac.uk Person post / comic strip Conclusions The future is exciting - but organisations will need to address the challenges. 28 Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff A centre of expertise in digital information management www.ukoln.ac.uk Person post / comic strip Conclusions The future is exciting - but organisations will need to address the risks! 29 Acknowledgments to Michael Edson for the Web Tech Guy and Angry Staff A centre of expertise in digital information management www.ukoln.ac.uk Person post / comic strip