Download Abigail Dees Christian Gonzales Lianna Marmor Rachel Wilson

Abigail Dees
Christian Gonzales
Lianna Marmor
Rachel Wilson
Tatiana Soares
Study of the Foreign Policy of Brazil – the Leadership Transition
“The Future is Now”
Terms of Reference
1.
Background and Justification
For a long time, economists and politicians alike have believed that Brazil was “the country of
the future” in terms of economic prosperity, international influence and global respect.
Nevertheless, years of stagnation and increasing inequalities often led to the common joke
among economists: “Brazil is the country of the future - and it will always be.” However,
Brazil’s recent economic performance has made Brazilians, as well as the international
community, believe that the country may be at a turning point and may have a great opportunity
to achieve the global recognition it desires. The country’s main foreign policy objective is to be seen as a major world player. Many steps
toward this goal have been taken, and Brazil is, indeed, a key player in several international
discussions, such as climate change, trade, and, since the most recent global financial crisis, the
world’s financial stability. However, in many other areas, the country’s actions have been
heavily criticized. In addition, since a substantial portion of the country’s increased international
influence is attributed to President Lula’s personal charisma and negotiation skills, Brazilian and
foreign analysts have been questioning if the incoming administration will be able to maintain
Lula's legacy. In sum, Brazil still has not been able to consolidate its image as a global leader.
The international community views Brazilian attempts at being a major player with skepticism,
wondering if the country is ready to take on such an ambitious task. Given this scenario, our goal is to assist the incoming government by providing a Public
Diplomacy framework for the speech writers and public diplomacy informants in Brazil’s
incoming administration of President Dilma Rousseff. This framework consists of a process of
re-branding that will help Brazil to market itself to the world as a nation capable of leadership on
the international scale. PD Inc will not suggest foreign policy changes for the Rousseff
administration. Instead, we will create a guide to frame Brazil’s current foreign policies in order
to enhance Brazil’s nation brand.
2. Output
“The Future is Now” report will use three key Brazilian foreign policies (environmental,
financial, and south-south relations) as examples on how Brazil can enhance its nation brand in
terms of its foreign policy. This, PD Inc. believes, will strengthen Brazil’s soft power. By taking
a stand on these policies and pushing Brazil’s agenda forward, Brazil will no longer be stagnant
in its approach to foreign policy. Adopting the “Future is Now” framework and focusing on its
key international policies, will allow Brazil to enhance its soft power agenda and improve its
nation brand.
3. Intended Beneficiaries
The Brazilian Government and the Brazilian Ministry of Foreign Relations. 4. Timeline and Deliverables The contract begins on 14 September 2010 and will finish on 7
December 2010. Task
a. To complete an outline of the study showing research methods and
sources of information
Deadline
26 October 2010
b. To submit a draft of the review of previous studies, if any, and an outline
of the presentation
16 November 2010
c. To make a PowerPoint presentation and provide supporting
documentation
7 December 2010