Download Tourism action plan structure

Activity
Improve dissemination of information;
encourage participation in surveys and
highlight the importance of gathering
and using customer feedback - data
gathering.
Lead
OTG /
VS
Seek on-going feedback from industry
on priority skills issues affecting visitor
experience - quality /coaching / rewards
etc - Training & education
OTG /
HS /
BG /
HIE
Promote Business Gateway as the first
stop to assist businesses and groups to
maximise uptake of available funding to
improve their business / destination.
Continue to lobby on issues that will
improve the Orkney tourism product.
Transport - Maintain current links;
increase integration of services; ensure
information disseminated and easily
accessible. Also signage
Improve access and interpretation of
natural environment.
ATP
Produce packages / package
information. Focus activity on shoulder
and off season. Particular emphasis to
be given to Outer Isles
Support
OIC / HIE
SDS
BG
ATP
ATP
All
RSPB
OTG / VO /
OIC / SNH
OTG /
VO
OIC / HIE
Target / output
1. OTG to develop and
produce regular
tourism barometer
2. In wake of public
sector funding cuts
explore new cost
effective ways to
gather data
1. Expand pilot quality
forum - currently only
working with a small
number of hotels.
2. Explore BG courses
which would assist
tourism businesses
e.g. new media etc
Actively signpost any
businesses needing
advice and / or funding to
BG
Topics are open for
discussion.
1. Input into air and ferry
tender processes.
2. Invite Sarah Fox to
present at future ATP.
Successful Enjoy Wild
Orkney project
Timescale
1. In place for 2011
season
1. OTG to pull together
weekend packages
with Scotia Travel
which focus on the off
season.
2. Ensure information on
1. Launch early 2011
2. At future ATP in
2011
1. By end 2011
2. Ongoing (2-3
courses per year?)
Ongoing
Ongoing
1. End 2012
2. Before end of 2011
By end of 2011
2. For 2011 season
Update
Activity
Lead
Themes - film & TV opportunities etc
ATP
Business to business collaboration and
marketing to improve awareness,
encourage cross-selling and help to
address issues of seasonality
OTG /
VO
Support
OIC / HIE
Target / output
travel options & times
to Outer isles is widely
disseminated and
easily accessible.
Timescale
Investigate opportunities
offered through TV & film
for promotion of Orkney.
Discuss at future ATP
in 2011.
1. Encourage rotational
opening to extend
season.
2. Tourism conference.
1. End 2012
2. Annually
Update