Download September 2014 Meeting, Gainesville

Florida Division of Cultural Affairs Strategic Planning
Meeting Notes
Meeting Date: September 3, 2014, Gainesville
Clinical and Translational Science Institute, University of Florida
Meeting Time: 9:30am – 3:00pm
Attendees
Jackie Cornelius, Flora Maria Garcia, Morgan Lewis, Donna McBride, Bill Nix, Gaylen Phillips, Sandy
Shaughnessy, Jill Sonke, Tim Storhoff
Pre-work
1. Mission subcommittee to meet via phone to review comments from the Planning Team and
determine next steps. Subcommittee members include: Jill Sonke, Donna McBride, Tim
Storhoff.
2. Vision subcommittee to meet via phone to develop a draft vision statement. Subcommittee
members include: Xavier Cortada, Donna Mc Bride, Morgan Lewis, and Hope McMath.
3. Reflect on current state priorities.
4. Review all meeting notes to date.
Meeting Objectives
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Continue to build a shared understanding of the organization’s current situation.
Review and discuss listening session highlights.
Share feedback from mission subcommittee.
Share draft values statement.
Share draft vision statement.
Discuss goals.
Continue to build relationships with each other.
Determine next steps.
Handouts from Meetings
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Listening Session highlights
Draft values statement
Draft vision statement
DCA Programs outline
Notes
l. Welcome/opening from Lucinda Lavelli, Dean, College of the Arts at University of Florida
Highlights:
 Dean Lavelli shared information on how University of Florida is integrating arts in to many
other academic areas.
 Discussed the public art collaboration that committee member Xavier Cortada has at UF and
urged meeting attendees to visit the piece on campus.
 Stressed that the Division of Cultural Affairs strategic plan is a reference point for colleges:
“We’re not on people’s consciousness, this document helps us.”
Planning Team Meeting Notes
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Emphasized the ongoing importance of stressing that “arts are important to the economy of
the state.”
The University of Florida College of the Arts is interested in exploring partnerships on any
potential project.
Mentioned the need to educate legislators on an ongoing basis and emphasized the
importance of statewide advocacy.
Arts gives us a way to think about thinking differently.
ll. Share and discuss insights and implications
Listening session highlights (key themes) – meeting handout
Division of Cultural Affairs Non-grant program chart – meeting handout
There are non-grant programs that will need to be reviewed using the strategic framework.
Committee asked Staff to explore what can we stop, start, and continue doing based on the strategic
direction.
Decision-made: This chart will be reviewed again during the action planning phase.
lll. Share mission statement recommendation
Draft Mission
Advance, support, and promote arts and culture to strengthen the economy and quality of life for
all Floridians.
Decision-made: Adopt mission draft. Will review again for alignment and consistency with values
and vision.
lV. Share values statement work
Values Draft
Service to community
We are committed to fostering healthy and vibrant communities by supporting arts and culture.
Creativity/Innovation
We are committed to a culture of creativity and innovation.
Customer service
We are committed to providing service and guidance that is prompt, responsive, and courteous.
Teamwork
We are committed to teamwork and collaboration in everything we do.
Meaningful work/commitment
We believe that our work has meaning and value.
Trust
We are committed to creating trust through open communication, transparency, and respect.
Suggested changes:
1. Do not use values headers; sentences only.
Planning Team Meeting Notes
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2. Change wording on Meaningful work value to: We believe that our work has meaning, value,
and impact.
3. Change wording on customer service to: We are committed to providing the highest level of
service with integrity.
Decision-made: Go back to staff values subcommittee for minor fine tuning.
V. Share vision statement work
Draft #1
Florida is a place where arts and culture is integrated into every aspect of life. The Florida
Department of State’s Division of Cultural Affairs is highly visible and connects with every
community in Florida, from the Panhandle to the Keys, to ensure a citizenry that is deeply engaged
and inspired by arts and culture. The Division forges creative connections and collaborations
between Florida’s artists, students, cultural organizations, businesses, nonprofits, government,
citizens and visitors. Through these efforts, Florida is a national leader stimulating and advancing
the creative economy and diverse cultural heritage.
Revised Draft #2- suggested by Vision subcommittee
As a national leader, the Florida Department of State Division of Cultural Affairs cultivates vibrant
and thriving communities where arts and culture are integrated into every aspect of life. Through
broad collaboration, the Division stimulates and advances the creative economy, diversity, and
well being for all Floridians.
Suggestions:
1. Could see how key words and phrases were used and the evolution of the process but want it
shorter and more exciting.
Decision-made: Reconvene Vision Subcommittee to include Jill to review suggestions and a make
recommendation before the October meeting.
Vl. Review and revise key strategic issues
Sustainability
How does the Division sustainability remain relevant?
Revise to:
How does the Division’s support for arts and culture remain relevant and sustainable?
Decision-made: All other key strategic issues still work.
Vll. Discuss possible roles for the Division (in no order)
 Funder
 Leadership/Direction
 Communications/Marketing
 Education/Professional Development
 Information/Data
 Convener/Collaborator
It was noted that the Education and Information roles would help others in their Advocacy efforts.
Planning Team Meeting Notes
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Decision-made: Committee will do more work around this in October. Roles will need to be
prioritized.
Vlll. Continue work on goals
Goals (started at April 29 meeting)
Goals = broad expected outcomes
Current DCA State Priorities
 Strengthening the economy
 Promoting learning and wellness-change to Promoting healthy communities
 Building leadership
 Advancing design and development- change to Advancing sense of place (“Placemaking”
piece)
Current Governor’s goals
 Create jobs
 Enhance education
 Strengthen Florida’s families
Goals-Draft (in no order)
 Advancing sense of place and identity
 Promoting healthy communities
 Building the economy and creative industries
 Enhancing education through arts and culture
 Advancing leadership in arts and culture in the state and nation
Primary Customers
 Arts and cultural organization
 Local Arts Agencies and State Service Organizations, i.e., Florida Cultural Alliance, Florida
Association of Museums.
 Artists
Secondary Customers
 Florida residents/citizens – school, lifelong learners (It was noted that serving Florida residents
is our mission which we do through the primary customers above.)
 Florida visitors
Customer Needs
 Funding
 Technical support
 Convening/community engagement
 Information
 Provision of arts experiences/access opportunities (funding partnerships)
 Recognition
 Quality of life/wellness
 Collective impact
 Leadership
Planning Team Meeting Notes
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Create awareness/promotion
Provide data to partners/industry
Mining information that we have; what story does it tell?
Action Items
1. Vision subcommittee to meet via phone to develop a draft vision statement. Subcommittee
members include: Xavier Cortada, Donna Mc Bride, Morgan Lewis, Hope McMath, and Jill
Sonke.
2. Review new vision Draft #2 above and send your comments to Jana prior to the meeting.
3. Brainstorm on core strategies to answer each key strategic issue above. Committee members
will bring thoughts on these to the meeting in October. We will share with each other and
then prioritize. Examples of strategies brought up at the last meeting: Develop professional
development programs for urban and rural areas. Promote and create interagency
collaborations. Partner with tourist development. Position Florida as a cultural destination.
4. Review all meeting notes to date.
Parking Lot
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Possible strategy: prepare asset map that shows impact of programs and reach
Need consistent key messaging
Does “Placemaking” belong in core values?
Looking at potential activities through the filter, “What can the Division of Cultural Affairs do
that no other organization/agency can?”
Follow up on discussion around role – connecting the story, the data, the validation.
Next Meetings
Planning Team meetings:
Tuesday, October 7, 2014
United Arts of Central Florida Offices
2450 Maitland Center Parkway
Maitland, Florida 32751
9:30am - 3:00pm
Planning Team Meeting Notes
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