Download Krungsri Yellow Points launches a promotion campaign, redeems

Krungsri offers more benefits by increasing point-accumulation
channels for Krungsri Yellow Points

Consumers now can earn more points for every banking transaction
including loans, insurance and credit cards

Points earned can be redeemed for an iPad Mini; a total of 30 iPads
Minis will be given away during the 3-month promotional period
Bangkok (18 June 2013) – Bank of Ayudhya Plc. is increasing its channels for customers to
accumulate more Krungsri Yellow Points via every transaction done with the bank. These
channels include loan services, insurance and credit cards so that customers can earn and
collect points more easily. It will also offer a special promotion every month starting with the
“Krungsri Yellow Points for iPad Mini” campaign, in which the bank will give away 30 iPad
Minis over three months, beginning this July.
Mr. Dan Harsono, Head of Marketing, Bank of Ayudhya Plc., said: “The Krungsri Yellow
Points campaign is a loyalty program that Krungsri uses to express gratitude to our
customers in the form of reward points. Customers can collect points and trade them for
goods and services that meet their lifestyle needs. Customers will earn points when they
make money transactions via ATMs or Krungsri Online which includes service and bill
payments, value top-up for mobile phones, cash withdrawals across service zones via
ATMs, credit cards applications, and spending through debit cards.”
“Today we are expanding the Krungsri Yellow Points network to offer customers
opportunities to earn and collect points more easily via several channels. When they make
transactions with Krungsri, be they personal, home or SME loans or insurance, they will
receive Krungsri Yellow Points in proportion to the transactions made. Importantly, these
points are transferrable. Reward points from credit cards under the Krungsri Group can also
be converted to Yellow Points and redeemed for rewards.”
Aside from expanding Krungsri Yellow Points collection channels, Krungsri is also increasing
the variety of reward types to better attract customers. Every month it will hold a special
“Best Deal of the Month”. This promotion will allow customers to use a small amount of
Krungsri Yellow Points to trade for air tickets, hotel rooms, iPads or iPad Minis. Between
July and September, customers need only 6,000 Krungsri Yellow Points to trade for an iPad
Mini, 10 units being offered per month, totaling 30 units in three months. This promotion is
available via www.krungsri.com only.
“Krungsri Yellow Points is a corporate marketing strategy that will bring Krungsri and its
customers closer. It also opens an opportunity for customers to use Krungsri’s various
services or products. In the future, we plan to expand Krungsri Yellow Points collection
channels to other businesses under the Krungsri Group including Krungsri Auto, Krungsri
First Choice and Srisawad Ngern Tid Lor,” said Mr. Dan.
- Ends -
About Bank of Ayudhya Plc – Krungsri Group
Bank of Ayudhya Public Company Limited (BAY) is the fifth-largest commercial bank in Thailand, with
68 years of history in the country. The Bank provides a comprehensive range of banking, consumer
finance, investment, asset management, and other financial products and services to individual
consumers, SMEs, and large corporations through its 601 branches and over 19,000 service outlets
nationwide. Through its Krungsri subsidiaries, the Bank is the largest card issuer in Thailand with 6.2
million of accounts (credit cards, sales finance/personal loans) in its portfolio, a major automobile
financing service provider (Krungsri Auto), the fastest growing asset management company (Krungsri
Asset Management), and a pioneer in micro-finance through CFG Services.
For further information, please contact:
Corporate Communications and Public Relations Division
Bank of Ayudhya Plc
Tel:
02 296 2394, 02 296 2443-4
Email: [email protected]