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Breaking News: Documentary Filmmaker/Journalist Offers to Join the Expedition Potential for exceptional photo and film record of sponsors' products in action on The Roof of the World EVEREST: Friendship Beyond Borders Expedition We know that the Otto Bock Company Group is a proven partner and sponsor in fostering the benefits of sport for the physically disabled. Because of this, we are very proud to list Otto Bock among the sponsors of our expedition. We deeply appreciate the products you have donated already to its success. However, now there is more that we can do together to create very tangible bottom line success for the Otto Bock Company Group. We ask for your additional support for this very valuable new member of the team. We would like to welcome to our expedition team a seasoned photographer and cinematographer, Mr. Lincoln Else. His job would be to provide outstanding still photos and film footage of the expedition. One of a family of award-winning documentary filmmakers in America (creators of "Cadillac Desert", "The Day After Trinity", "Yosemite:The Fate of Heaven", etc.), Lincoln will be able to create exciting and inspiring images and footage of the Otto Bock products in action on "The Roof of the World". It is easy to imagine how powerful these images would be displayed in your Annual Report, at your Shareholders Meetings, in print and television ads, or in collateral marketing materials. Consider how easily your sales team would be able to capture the attention of customers, and convince them of the strength and superiority of your products, by showing some images or a film clip of your products being used to reach the summit of Mt. Everest. Additional funds needed to provide this added value to the expedition In order to make this happen, our expedition will now need to solicit additional funds to cover the increased costs of specialized equipment, travel, and provisions for this new member of the team. We feel very strongly, however, that the return on investment for these increased costs will be huge--particularly for Otto Bock. Here is why... Disabled Climbers are not only inspiring achievements in sport, but also in world peace One of the newest and most exciting new aspects of climbing and mountaineering is the growing organization and global visibility of disabled climbers. In 2003, quadruple amputee Jamie Andrew of Scotland collected an award for the ‘Swiss Summit’, a joint climb by Indian and Pakistani mountaineers to promote protection of the environment and peace zones through sport and cultural links. The award was presented at the 2nd Global Summit for Peace through Tourism in Geneva by the International Institute for Peace through Tourism (IIPT). Louis D’Amore, founder and president of IIPT, said: “This was the first time the flags of the two nations had flown together on a mountain summit...None of the ascents had been made before by a quadruple amputee. Jamie Andrew shows that mountaineering is accessible to all”. On hearing about the recognition for the Swiss Summit, Jacques Rogge the President of the International Olympic Committee (IOC) said: “This project in itself is a true demonstration of values inherent to sport such as courage, friendship, respect, peace and universality. We can only praise such a commendable project and achievement.” In 1999, Jamie Andrews lost both hands and feet to frostbite. Now he is being honored around the world for his inspiring example and work. This spring, Nawang Sherpa will do the same, thanks to the support of Otto Bock. Climbing is on track to become one of the Olympic and Paralympic sports Our research shows that you are already very active in sponsoring disabled athletes in the more traditional sports such as those in the Paralympics. But you may not be aware of the large and very rapidly growing sport of climbing, particularly indoor climbing as shown in the picture of Nawang at the top of this page. Indoor climbing as a sport has literally exploded in the past ten years, with strong growth predicted for the future. The reason is quite simple: the rapid growth of indoor climbing gyms and walls has introduced the sport to millions of people around the world. Enjoying the sport of climbing is no longer limited by one's access to outdoor cliffs and mountains. Now the huge populations of urban dwellers around the world are embracing the sport. Indoor climbing is inexpensive, comfortable, and safe. Competency can be gained very quickly. People of any body type can excel; in fact, it favors those who may be at a disadvantage in other sports. Young girls and women are often better climbers than boys and men. Smaller people are often better climbers than larger people. This kind of new success provides tremendous self-confidence in young and old alike. As more people around the world try climbing, and are captivated by its physical and psychological benefits, the sport has become much more of a "mainstream" activity. Even the corporate world has begun embracing climbing, particularly mountaineering, as a metaphor for success and high achievement (see some recent examples). In the next winter Olympics, ski mountaineering, which combines the excitement and rigors of skiing with some mountain climbing and rappelling, will take its place as a "demonstration sport". Indoor climbing is being moved along the same track for Summer Olympics in the future. For these reasons, we believe that Otto Bock could leverage the high quality photos, sound recordings, and movie footage provided by our expedition to capture interest and generate new excitement in all its products and activities. Your additional support of the Friendship Beyond Border Expedition will provide long-term proof of your corporate commitment to innovation and reaching for the highest goals in life We agree strongly that friendship and camaraderie between physically disabled and ablebodied people are very important to all of societies around the world. Equal rights for the physically disabled are part of basic human rights, and should be recognized as such. And although seamless integration of disabled and able-bodied may be an idealistic goal in society at large, we laud your enduring commitment to reaching that goal. We would like to provide Otto Bock with the highest quality photographic and cinemagraphic proof of that commitment. By providing additional support for our team photographer/cinematographer, Otto Bock will guarantee that it will have the sounds and images that will clearly set it apart from the competition for years to come.