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New References for Chapter 9 Allio, David J. and Robert J. Allio (2002), ‘Coors light in Puerto Rico: Battling for local dominance in a global market,’ Startegy and Leadership, June 30, pp. 13-7. Becerril, Fernando (2000), ‘Intellectual property and e-commerce,’ Managing Intellectual Property, 95, pp.31-3. Brady, Michael K. and Christopher J. Robertson (2001), 'Searching for a consensus on the antecedent role of service quality and satisfaction: An exploratory cross-national study', Journal of Business Research, vol. 51, no. 1, pp. 53-60 Dana, Leo-Paul and Brenda M. Oldfield (1999), 'Lublin Coco-Cola Bottlers Ltd', International Marketing Review, vol. 16, no. 4/5, pp. 291-8 Grein, Andreas F., C. Samuel Craig and Hirokazu Takada (2001), 'Integration and responsiveness: Marketing strategies of Japanese and European automobile manfacturers', Journal of International Marketing, vol. 9, no. 2, pp. 19-50 Hult, G. Tomas M., Bruce D. Keillor and Roscoe Hightower (2000), 'Valued product attributes in an emerging market: A comparison between French and Malaysian consumers', Journal of World Business, vol. 35, no. 2, pp. 206- 20. Javalgi, Rajshekhar G. and D. Steven White (2002), 'Strategic challenges for the marketing of services internationally', International Marketing Review, vol. 19, no. 6, pp. 563-81 Koc, Erdogan (2001), Working Paper, Dogus University, Istanbul, Turkey Kostecki, Michel Maciej and Marcin Nowakowski (2002), 'Regulatory barriers to export of services: A managerial view from Poland-based export firms', Argumenta Oeconomica, vol. 12, no. 1, pp. 17-51 Littrell, Mary A. and Nancy J. Miller (2001), 'Marketing across cultures: Consumers´ perceptions of product complexity, familiarity and compatibility', Journal of Global marketing, vol. 15, no. 1, pp. 67-86 Liu, Ben Shaw-Ching, Olivier Furrer and D. Sudharshan (2001), 'The relationships between culture and behavioral intentions toward services', Journal of Service Research, vol. 4, no. 2, pp. 118-29 Madden, Thomas J., Kelly Hewett and Martin S. Roth (2000), 'Managing images in different cultures: A cross-national study of color meanings and preferences', Journal of International Marketing, vol. 8, no. 4, pp. 90-107 Money, R.Bruce., Mary C. Gilly and John L. Graham (1998), 'Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the US and Japan', Journal of Marketing, vol. 62 (October), pp. 76-87. O'Donnell, Sharon, and Insik Jeong (2000), 'Marketing standardization within global industries', International Marketing Review, vol. 17, no. 1, pp. 19-33. Rowley, Jennifer and Frances Slack (1999), 'The retail experience in airport departure lounges: Reaching for timeless and placelessness', International Marketing Review, vol. 16, no. 4/5, pp. 363-75 Schuh, Arnold (2000), 'Global standardization as a success formula for marketing in central eastern Europe', Journal of World Business, vol. 35, no. 2 pp. 133-48. Sheth, Jagdish N. (2001), 'From international to integrated marketing', Journal of Business Research, vol. 51, pp. 5-9. Smith, Anne M., Nina L. Reynolds (2002), 'Measuring cross-cultural service quality: A framework for assessment', International Marketing Review, vol. 19, no. 5. Solberg, Carl Arthur (2002), 'The perennial issue of adaptation or standardization of international marketing communication: Organizational contingences and performance', Journal of International Marketing, vol. 10, no. 3, pp 1-21 Theodosiou, Marios and Leonidas C. Leonidou (2003), 'Standardization versus adaptation of international marketing strategy: An integrative assessment of the empirical research', International Business Review, vol. 12, no. 2, pp. 141-71 Vachani, Sushil, and Louis T. Wells Jr. (1989), ‘How far should global products go?,’ Vikalpa, 14(2), pp.3-10. Vachani, Sushil (1989), ‘Strategic responses of multinationals to competition from developing-country cottage firms,’ International Marketing Review, 7(1), pp. 31-47. Van Birgelen, Marcel, Ko de Ruyter, Ad de Jong, and Martin Wetzels (2002), ‘Customer evaluations of after-sales service contact modes: An empirical analysis of national cultural consequences,’ International Journal of Research in Marketing, 19, pp. 43-64. Van Mesdag, Martin (2000), 'Culture-sensitive adaptation or global standardization - The duration-of-usage hypothesis', International Marketing Review, vol. 17, no. 1, pp. 74-84 Vertinsky, Ilan, and Dongsheng Zhou (2000), 'Product and process certification: Systems, regulations and international marketing strategies', International Marketing Review, vol. 17, no. 3, pp. 231-52 Vrontis, Demetris (2003), 'Integrating adaptation and standardisation in international marketing: The AdaptStand modelling process', Journal of Marketing Management, vol. 19, pp. 283-305. Wei, Sherrie, Hein F. Ruys, Hubert B. Van Hoof, and Thomas E. Combrink (2001), ‘Uses of the Internet in the global hotel industry,’ Journal of Business Research, 54, pp. 235-241. Winsted, Kathryn Frazer (1999), 'Evaluating service encounters: A cross-cultural and crossindustry exploration', Journal of Marketing Theory and Practice, vol. 7, no. 2, pp. 106-23 Witkowski, Terrence H. and Mary F. Wolfinbarger (2002), 'Comparative service quality: German and American ratings across service settings', Journal of Business Research, vol. 55, no. 11, pp. 875-81 Yunker, John (2000), 'Going global', Pharmaceutical Executive, vol. 20, no. 7, pp. 138-46