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UNIVERSITI MALAYA
UNIT PENGURUSAN PENJAMINAN KUALITI
[email protected]
COURSE PRO FORMA
IMPORTANT: Contents of this Pro Forma should not be changed without Senate approval. Minor
amendment involving not more than 40% of the content can be approved at the PTj level.
Faculty :
Computer Science and Information Technology
Department :
Information Science
Program of Study :
Bachelor of Computer Science
Bachelor of Information Technology
Course Code :
WMES3314
Course Title :
Electronic Commerce
Credit Hours :
3
Course Pre-requisite(s) /
Minimum Requirement(s) :
Class attendance to be more than 80%
Learning Outcomes :
At the end of the course, student should be able to:
1. Explain business technologies, standards and processes
involved in implementing e-commerce
2. Apply advance modes on usage of information technology in
business activities, new opportunities developed from the
usage of Internet among its users.
3. Develop simple e-commerce applications for specific areas of
business that had potential commercialization values.
Synopsis of Course
Contents:
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UM-PT01-PK03-BR003(BI)-S01
History of e-Commerce 1: Development of telegraph, mail
orders, call centres, EDI, web businesses, network
economy, real and virtual network.
History of e-Commerce 2: Economy scale offer vs.
demand, Metcalfe’s Law, dominant enterprise model and
cost model.
Website design for commerce.
Database
Stock and price control, credit cards and other types of
payment mechanism
Security: SSL; Microsoft Passport; Audit.
Help desk and Conflict of resolution.
Law and e-commerce (I): Contract and tort; copyright;
binding effect; liability and improvement. Regulation:
Register IP
Law and e-commerce (II). Data protection EU Command
about distance selling, digital signatures l.
E-commerce in practice; Traffic analysis, Analysis traffic;
search engine; dynamic price model. Traditional media
integration. Problems in network marketing. Selling
UNIVERSITI MALAYA
UNIT PENGURUSAN PENJAMINAN KUALITI
[email protected]
COURSE PRO FORMA
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Assessment :
internationally.
E-mail, value extraction. Position of personal and local.
Stock and price control and advertisement model.
Data mining.
Financial: Business planning, start-up model, equity
market, maximize share holders value and future trend
mobile commerce
Continuous Assessment : 50%
Final Examination : 50%
UM-PT01-PK03-BR003(BI)-S01