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CHAPTER 2 UTILITY AND CHOICE LEARNING OBJECTIVES · · · · · Utility measures how satisfied a particular person is. Marginal rate of substitution represents how a person can substitute goods while remaining just as well off. Indifference curves illustrate all the combinations of goods that keep a person just as well off. Budget constraints illustrate all the combinations of goods that a person can afford. Each person seeks to maximize his/her utility subject to his/her budget constraint. FILL-IN SUMMARY UTILITY 1. ___________ 2. ___________ 3. ___________ Economists define utility as the satisfaction a person receives from the various activities he/she pursues. We shall focus our attention on two particular activities: the consumption of good X and the consumption of good Y. We represent the utility of a person by the following function: Utility = U(X, Y; other things). The utility a person receives depends on the quantity of good X consumed, the quantity of good Y consumed, and "other things." By using the ____________ paribus assumption that "other things" do not change, we can simplify the utility function: Utility = U(X, Y). Economists use a person's utility function to describe how the person ranks various ____________ of goods. In our case a bundle of goods consists of a specific amount of good X and a specific amount of good Y. If the person prefers a particular bundle of goods, bundle A, to a second bundle of goods, bundle B, then the utility he/she derives from A will ____________ the utility derived from B. If the person finds bundles A and B equally attractive, 29 30 Part 2/Demand 4. 5. ___________ ___________ then the utility of A will ____________ the utility of B. Last, if he/she prefers bundle B to bundle A, the utility of B will ____________ the utility of A. ASSUMPTIONS ABOUT UTILITY Consistency of Preferences 6. ___________ When considering any two bundles A and B, we assume that a person will either prefer A to B, or prefer B to A, or will find them equally attractive. If this condition is met, we say that preferences are complete. Second, we assume that preferences are transitive. Consider three bundles A, B, and C. If a person prefers A to B and also prefers B to C, then he/she ____________ A to C. More Is Better A person always prefers to consume more of a good. INDIFFERENCE CURVES 7. ___________ 8. 9. ___________ ___________ 10. ___________ 11. ___________ To construct an ____________ curve for a person first choose a particular level of utility. The indifference curve illustrates all the different bundles that will provide the person with the specified level of utility. That is, an indifference curve illustrates all the combinations of good X and good Y that will provide the person with a particular level of utility. An indifference curve is a ____________ line of the utility function. Whenever two bundles lie on the ____________ indifference curve, the person finds them equally attractive. The person prefers a bundle on the indifference curve to any bundle lying ____________ the curve. he/she prefers any bundle lying above to a bundle ____________ the indifference curve. MARGINAL RATE OF SUBSTITUTION (MRS) 12. ____________ 13. ____________ A person's marginal rate of ____________ of good X for Y equals the amount of good Y the person is willing to give up in order to get one additional unit of good X; it represents the ratio by which the person is willing to substitute the goods. A person's marginal rate of substitution depends on the bundle of goods he/she is now consuming. As the person consumer substitutes more and more X for Y, his/her marginal rate of substitution ____________. We call this phenomenon diminishing marginal rate of substitution. Chapter 2/Utility and Choice 31 INDIFFERENCE CURVES AND THE MARGINAL RATE OF SUBSTITUTION 14. ___________ The ____________ of a person's indifference curve shows how the person can substitute the goods while remaining at the same level of utility. This slope equals the ratio by which the person is willing to substitute good X for good Y, his/her marginal rate of substitution. The slope of an person's indifference curve and his/her marginal rate of substitution represent the same thing. Figure 2.1: Indifference Curve THE BUDGET CONSTRAINT 15. ____________ 16. ____________ 17. ____________ 18. ____________ 19. ____________ An person's budget constraint illustrates all the bundles that the person can afford with his fixed amount of ____________. That is, a person's budget constraint illustrates all the combinations of good X and good Y that the person can afford. A person cannot afford bundles that lie ____________ his budget constraint. The ____________-intercept of the budget constraint represents how much of good Y the person could buy if he/she spent all his income on good Y. The Y-intercept just equals his income divided by the price of good Y, I/PY. Similarly, the ____________-intercept equals I/PX. The slope of the budget constraint is the ____________ of the price ratio,(PX/PY). 32 Part 2/Demand Figure 2.2: Budget Constraint UTILITY MAXIMIZATION 20. ___________ 21. ___________ 22. ___________ 23. ___________ 24. ___________ 25. ___________ Of all the bundles of goods a person can afford, he/she will choose that bundle which provides him/her with the ____________ utility. On the graph the person will choose that bundle on his/her budget constraint that maximizes his/her utility. The person's indifference curve passing through the utility maximizing bundle will be ____________ to the budget constraint. In this situation, any bundle that the person prefers will lie ____________ his/her budget constraint; he/she cannot afford to purchase any bundle that he/she ____________. Note that when the person maximizes his/her utility, the tangent line of the indifference curve is the ____________ constraint. Thus, the slope of the indifference curve equals the slope of the budget line; consequently, the marginal rate of ____________ equals the price ratio. Chapter 2/Utility and Choice 33 Figure 2.3: Utility Maximization MULTIPLE-CHOICE QUESTIONS 1. ____ A person's utility a. depends on the quantities of goods he/she consumes. b. refers to how valuable he/she is to society. c. is defined to be the satisfaction that he/she receives from the various activities he/she pursues. d. refers to how adaptable his job skills are. e. a and c. 2. ____ To economists a bundle of goods consists of a. all goods that can be bundled, that is, all goods that can be transported. b. the goods that persons purchase at a supermarket. c. only goods that are perishable. d. specific amounts of all goods that persons consume. e. a and b. 3. ____ Economists use utility functions to a. measure how much income a person earns. b. describe how a person ranks various bundles of goods. c. describe how firms decide upon the level of production. d. describe how firms decide upon the inputs to use. e. c and d. 34 Part 2/Demand 4. ____ When comparing bundles A and B, a person with consistent preferences will a. prefer A to B only if he/she has transitive preferences. b. prefer A to B only if he/she can afford to buy A. c. prefer A to B only if he/she can afford to buy A, but cannot afford to buy B. d. prefer A to B, prefer B to A, or find A and B equally attractive. e. prefer B to A only if both can be afforded. 5. ____ If a person who has transitive preferences prefers bundle A to B and prefers bundle B to C, then he/she prefers A to C a. only if preferences are consistent. b. only if A contains more of every good. c. only if he/she can afford to purchase A. d. only if he/she can afford to purchase both. e. always. 6. ____ A person's indifference curve a. is downward sloping. b. is upward sloping. c. is a contour line of the utility function. d. illustrates all the bundles a person can afford to purchase. e. a and c. 7. ____ If bundle A lies on a person's indifference curve and bundle B lies on the same curve the person a. prefers A to B, if he/she can afford A. b. prefers B to A, if he/she can afford B. c. always finds A and B equally attractive. d. always prefers A to B. e. always prefers B to A. 8. ____ If bundle A lies on a person's indifference curve and bundle B lies above the curve, the person a. prefers A to B, if he/she can afford A. b. prefers B to A, if he/she can afford B. c. always finds A and B equally attractive. d. always prefers A to B. e. always prefers B to A. 9. ____ If bundle A lies on a person's indifference curve and bundle B lies below the curve, the person a. prefers A to B, if he/she can afford A. b. prefers B to A, if he/she can afford B. c. always finds A and B equally attractive. d. always prefers A to B. e. always prefers B to A. Chapter 2/Utility and Choice 35 10. ____ A person's marginal rate of substitution of X for Y a. represents the ratio by which the person is willing to substitute good X for good Y. b. depends on the bundle presently consumed. c. represents the ratio by which the person can trade goods in the marketplace. d. always equals the price ratio. e. a and b. 11. ____ Graphically, the marginal rate of substitution is indicated by the slope of the a. line connecting the origin to the point on the person's indifference curve that represents the bundle being consumed. b. indifference curve at the point representing the bundle being consumed. c. line connecting the origin to the point on the person's utility function that represents the bundle being consumed. d. utility function at the point representing the bundle being consumed. e. b and d. 12. ____ As a person substitutes more and more X for Y, his marginal rate of substitution of X for Y a. typically increases. b. typically decreases. c. typically remains the same. d. may increase or remain constant, but cannot decrease. e. must increase. 13. ____ A person's budget constraint a. is upward sloping. b. is a contour line of the utility function. c. illustrates all the bundles the person can afford to purchase. d. a and b. e. a and c. 14. ____ The slope of a person's budget constraint a. is the negative of the price ratio. b. represents the ratio by which the person can trade goods in the marketplace. c. represents the ratio by which the person is willing to substitute good X for good Y. d. a and b. e. a and c. 36 Part 2/Demand 15. ____ The Y-intercept of a person's budget constraint equals a. his/her income divided by the price of Y. b. his/her income divided by the price of X. c. how much Y the person can purchase if he/she buys no X and spends all his income on good Y. d. how much X the person can purchase if he/she spends half his/her income on good X. e. a and c. 16. ____ When a person maximizes his utility, he/she consumes a bundle of goods that lies a. above the budget constraint. b. below the budget constraint. c. on the budget constraint. d. above his utility curve. e. none of the above. 17. ____ When a person maximizes his utility a. the indifference curve passing through his bundle must be tangent to the budget line. b. his marginal rate of substitution equals the price ratio. c. his marginal rate of substitution must equal the slope of the utility function. d. all bundles that he/she prefers must lie above the budget line. e. a, b, and d. Answer questions 18 through 21 based on the following information: A person has a utility function with MRS=Y/X The price of good X is $1.00 The price of good Y is $2.00 The person has budgeted $1000 for purchases of X and Y. 18. ____ The equation for the person’s budget line is a. 1000=X+Y. b. 1000=2X+2Y. c. 1000=X+2Y. d. 1000=2X+Y. e. 1000=2XY. 19. ____ The tangency condition for utility maximization requires that a. Y/X=2/1. b. X/Y=2/1. c. Y/X=1/2. d. X/Y=1/2. e. None of the above. Chapter 2/Utility and Choice 37 20. ____ When the person maximizes his utility a. they will consume equal amounts of X and Y. b. they will consume twice as much X as Y. c. they will consume twice as much Y as X. d. they will not consume any Y since it is more expensive. e. None of the above. 21. ____ If the person has $1000 dollars to spend on X and Y a. they will consume 500 units of X and 250 units of Y. b. they will consume 250 units of X and 250 units of Y. c. they will consume 500 units of X and 500 units of Y. d. they will consume 250 units of X and 250 units of Y. e. None of the above. RUNNING GLOSSARY 1. ___________ Theory of choice: the interaction of preferences and __________ that causes people to make the choices they do. 2. ___________ __________: the pleasure, satisfaction, or need fulfillment that people get from their economic activity. 3. ___________ 4. ___________ 5. ___________ 6. ___________ Marginal rate of __________ (MRS): the rate at which a person is willing to trade one good for another while remaining equally welloff. 7. ___________ __________ curve: all the combinations of goods or services that provide the same level of utility. 8. ___________ Indifference curve map: a __________ map that shows the utility a person obtains from all possible consumption options. 9. ___________ __________ constraint: the limit that income places on the combinations of goods and services that a person can buy. 10. ___________ Ceteris paribus assumption: in economic analysis, holding all __________ factors constant so that only the factor being studied is allowed to change. __________ preferences: the assumption that a person is able to state which of any two possible options is preferred. Transitivity of preferences: the property that if A is preferred to B, and B is preferred to C, then A must be __________ to C. Composite good: treating expenditures on several different goods whose relative prices do not change as a __________ good for convenience in analysis. 38 Part 2/Demand ANSWERS FILL-IN SUMMARY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. ceteris bundles exceed equal exceed prefers indifference contour same below on substitution decreases slope income on Y X negative 20. 21. 22. 23. 24. 25. most tangent above prefers budget substitution MULTIPLE CHOICE RUNNING GLOSSARY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 1. income 2. Utility 3. other 4. Complete 5. preferred 6. substitution 7. Indifference 8. contour 9. Budget 10. Single c d b d e e c e d e b b c d e c e c c b a