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Problemset
Title
Chapter 5 Quiz
Introductory
Text
Question 1
Type:
________ refers to the ways in which the images that humans interact with either
intentionally or unintentionally, such as signs, symbols, pictures, photographs, and art,
create meaning in their lives.
Multiple Choice
Hint:
Feedback for all
Visual Communication Defined, p. 95
incorrect answers:
Answer
Graded As
Visual communication
Correct
Witnessing
Incorrect
Cultural salience
Incorrect
Merged media
Incorrect
Feedback
Question 2
According to the text, what organizational pattern would be most effective for a persuasive
speech on the topic of environmental apathy?
Type:
Hint:
Multiple Choice
Question 3
Feedback for all
Visual Culture, pp. 95-96
incorrect answers:
Answer
Graded As
Problem-Cause-Solution
Incorrect
Monroe’s Motivated Sequence
Correct
Chronological
Incorrect
Comparative
Incorrect
Feedback
Type:
During the Great Depression a photograph was taken of an impoverished mother of seven
children. The significance of this image has endured through the subsequent decades and
still appears in magazines and online. This image has ________.
Multiple Choice
Hint:
Feedback for all
Visual Culture, p. 96
incorrect answers:
Answer
Graded As
the power of the “witness”
Incorrect
god terms
Incorrect
cultural salience
Correct
advertising appeal
Incorrect
Feedback
Question 4
John Durham Peters argues that the act of ________ has two faces, “one of seeing” and
“one of saying.”
Type:
Hint:
Multiple Choice
Feedback for all
Visual Culture, p. 96
incorrect answers:
Answer
Graded As
witnessing
Correct
persuading
Incorrect
Feedback
visualization
Incorrect
storytelling
Incorrect
Question 5
________ is the step of Monroe’s Motivated Sequence that emphasizes the power of the
visual to help the audience see or imagine.
Type:
Hint:
Multiple Choice
Feedback for all
Visual Culture, p. 96
incorrect answers:
Answer
Graded As
Visualization
Correct
Attention
Incorrect
Need
Incorrect
Satisfaction
Incorrect
Feedback
Question 6
According to Monroe’s Motivated Sequence, the ________ is just as powerful, if not more
so, than the ________.
Type:
Hint:
Multiple Choice
Question 7
Type:
Multiple Choice
Feedback for all
Visual Culture, p. 96
incorrect answers:
Answer
Graded As
spatial; visual
Incorrect
visual; spatial
Incorrect
linguistic; visual
Incorrect
visual; linguistic
Correct
Feedback
Elsa is from Chicago, Illinois and, like most Americans, was deeply affected by the events
that took place on September 11, 2001. Even though she knows it will be an emotional
experience, Elsa feels compelled to visit the 9/11 memorial in New York City. According to
the text, why might Elsa and other Americans desire to visit the site of this tragedy?
Hint:
Feedback for all
Visual Culture, p. 97
incorrect answers:
Answer
Graded
As
They are experiencing post-traumatic stress disorder and need to
visit the site of the tragedy in order to restore their mental health.
Incorrect
They are still unable to believe that the Twin Towers
are actually gone, and feel the need to see it for themselves.
Incorrect
It gives them an opportunity to actively witness the aftermath of 9/11
and allows them to come to terms with terror as it impacted so many
lives.
Correct
They see their visit to the memorial as a protest against terrorism.
Incorrect
Feedback
Question 8
Not all communications scholars believe that the visual can argue. On which two major
premises is their belief based?
Type:
Hint:
Multiple Choice
Feedback for all
Does the Visual Argue?, p. 98
incorrect answers:
Answer
Graded As Feedback
Question 9
Visual images are neutral; all arguments must be propositional.
Incorrect
Visual images are ambiguous; all arguments must be propositional.
Correct
Visual images are ubiquitous; all arguments must be suggestive.
Incorrect
Visual images are static; all arguments must be propositional.
Incorrect
Type:
David Fleming contends that images do not offer claims supported by data and must
instead be inferred by the audience. The reason he believes this is that images do not have
________.
Multiple Choice
Hint:
Feedback for all
Does the Visual Argue?, p. 99
incorrect answers:
Answer
Graded As
the two-part structure that claim-data arguments need
Correct
words
Incorrect
a warrant, backing, and qualifier
Incorrect
the three-part structure that claim-data arguments need
Incorrect
Question 10
A so-called ________ is generally regarded by people as evil or wrong, such
as tyranny, terrorism, and fascism.
Type:
Hint:
Multiple Choice
Question 11
Feedback
Feedback for all
Does the Visual Argue?, p. 99
incorrect answers:
Answer
Graded As
god term
Incorrect
devil term
Correct
culturally salient term
Incorrect
sexually explicit term
Incorrect
Feedback
________ are typically revered in culture, such as freedom, rights, and democracy.
Hint:
Type:
Multiple Choice
Question 12
Feedback for all
Does the Visual Argue? p. 99
incorrect answers:
Answer
Graded As
Devil terms
Incorrect
Culturally salient terms
Incorrect
God terms
Correct
Persuasive terms
Incorrect
Feedback
Type:
Political cartoons are examples of how images can assert claims by using a(n) ________,
or making an argumentative claim and requiring that the audience supply the missing data
or warrants.
Multiple Choice
Hint:
Feedback for all
Does the Visual Argue?, p. 101
incorrect answers:
Answer
Graded As
narrative device
Incorrect
Feedback
enthymeme
Correct
rhetorical question
Incorrect
analogy
Incorrect
Question 13
All of the following are factors you should be aware of when using or viewing arguments by
image EXCEPT:
Type:
Hint:
Multiple Choice
Question 14
Type:
Multiple Choice
Feedback for all
Does the Visual Argue?, p. 102
incorrect answers:
Answer
Graded As
Be on guard against the persuasive power of images.
Incorrect
Never assume that an image alone is absolute proof.
Incorrect
Be aware that color images are meant to heighten emotions.
Correct
Always be wary of the credibility of images.
Incorrect
Feedback
John created a popular image that has been circulating on the Internet in which Barack
Obama is made to look like the Joker from Batman. Despite its popularity, John has refused
to attach his name to the image, preferring to remain anonymous. What does John’s desire
to remain anonymous indicate about the image?
Hint:
Feedback for all
Does the Visual Argue?, p. 102
incorrect answers:
Question 15
Answer
Graded
As
John has stolen the image from someone else.
Incorrect
It is not a credible image and was probably meant as a joke or to
inflame the public.
Correct
The image abandons emotion in favor of logic.
Incorrect
The image is a credible form of public persuasion regardless of
John’s anonymity.
Incorrect
Feedback
Which of the following is NOT an element of Anthony Blair’s five properties of an argument?
Hint:
Type:
Multiple Choice
Question 16
Type:
Multiple Choice
Feedback for all
Does the Visual Argue?, p. 103
incorrect answers:
Answer
Graded As
the proof supporting the claim
Correct
the claim
Incorrect
the expression of the claim
Incorrect
the reason for the claim.
Incorrect
Feedback
In a public service campaign commercial, United Nations Children’s Fund (UNICEF) of
Belgium depicted the popular cartoon characters the Smurfs in the midst of a war-torn and
devastated Smurf Village. According to Blair’s five properties of an argument, what is the
expression of the claim in this example?
Hint:
Feedback for all
Does the Visual Argue?, p. 103
incorrect answers:
Answer
Graded
As
War is real.
Incorrect
War leaves children without a support network.
Incorrect
Feedback
War can impact anyone—even the seemingly happy Smurfs in Smurf Correct
village.
The viewer needs to donate funds to help support child victims in
war-torn countries.
Incorrect
Question 17
________ are told through the use of language as well as the sharing of signs, symbols,
and images.
Type:
Hint:
Multiple Choice
Question 18
Feedback for all
The Visual Narrative, p. 104
incorrect answers:
Answer
Graded As
Anecdotal stories
Incorrect
Symbolic images
Incorrect
Visualizations
Incorrect
Visual narratives
Correct
Feedback
Type:
The myth of ________ arose from the belief that John F. Kennedy won the televised debate
with Richard Nixon because his appearance was more pleasing than Nixon’s, even though
Nixon’s arguments were stronger.
Multiple Choice
Hint:
Feedback for all
The Visual Narrative, p. 104
incorrect answers:
Answer
Graded As
appearance-content dissonance
Incorrect
viewer-listener disagreement
Correct
aesthetics-debate disagreement
Incorrect
speaker-listener agreement
Incorrect
Feedback
Question 19
When political candidates make precise decisions about what they wear, their hairstyle, and
how they present themselves to the public, what are they ultimately doing?
Type:
Hint:
Multiple Choice
Question 20
Feedback for all
The Visual Narrative, p. 105
incorrect answers:
Answer
Graded
As
using their physical appearance to distract the public from the real
issues
Incorrect
making themselves appear vain in the eyes of the public
Incorrect
visually constructing a story or narrative of how they want the public
to see them
Correct
persuading the public to find them attractive
Incorrect
Feedback
Tina owns a high-end boutique and decides to run an ad in the newspaper in which a
beautiful, elegant model wears one of the boutique’s most expensive, designer dresses.
Type:
The day after the ad runs, five women come into her boutique to buy the dress. What
contributed to the success of Tina’s ad?
Multiple Choice
Hint:
Feedback for all
The Visual Narrative, p. 106
incorrect answers:
Answer
Graded As
her use of new media
Incorrect
her use of analogy
Incorrect
her use of the extended parallel process model
Incorrect
the power of visual suggestion
Correct
Feedback
Question 21
What did research indicate about the sexually explicit ad campaign used by the Hard Rock
Hotel Casino in Las Vegas between 2001 and 2003?
Type:
Hint:
Multiple Choice
Feedback for all
The Visual Narrative, p. 107
incorrect answers:
Answer
Graded
As
the overtly explicit sexual ad messages offended local residents,
parents, the news media, and regulatory agencies
Correct
the sexually explicit ad campaign greatly increased the Hard Rock’s
business and will be duplicated by casinos for years to come
Incorrect
Feedback
the public embraced the Hard Rock’s free and progressive use of sex Incorrect
to sell the casino experience
the Hard Rock experienced an unprecedented decline in business
after running the campaign
Incorrect
Question 22
According to the text, what is one issue that arises from the use of sex appeal in
advertising?
Type:
Hint:
Multiple Choice
Feedback for all
The Visual Narrative, p. 109
incorrect answers:
Answer
Graded
As
It is usually not very effective.
Incorrect
It promotes unrealistic standards of beauty and has a potentially
detrimental impact on people’s psyches.
Correct
It is one of the most expensive approaches to advertising.
Incorrect
It is hard to prevent children from seeing these potentially
inappropriate images.
Incorrect
Feedback
Question 23
The ________ suggests that fear can influence a person’s attitudes toward something in
different ways.
Type:
Hint:
Multiple Choice
Feedback for all
Visual Campaigning, p. 110
incorrect answers:
Answer
Graded As
the Toulmin model
Incorrect
fear-attitude relationship model
Incorrect
Feedback
Question 24
Type:
Multiple Choice
extended parallel process model
Correct
Monroe’s Motivated Sequence
Incorrect
In its campaign, the Montana Meth Project used a billboard that showed an addict’s mother
who was the victim of violence associated with meth use, and included a caption that read,
“My mom knows I’d never hurt her. Then she got in the way.” What model was this
campaign using?
Hint:
Feedback for all
Visual Campaigning, p. 110
incorrect answers:
Answer
Graded As
the extended parallel process model
Correct
the Toulmin model
Incorrect
the fear-perception process model
Incorrect
the visual narratives model
Incorrect
Feedback
Question 25
According to Kim Witte, what two elements must be present in order for a fear appeal to
work as a persuasive strategy?
Type:
Hint:
Multiple Choice
Feedback for all
Visual Campaigning, pp. 110-111
incorrect answers:
Answer
Graded As
image and narrative
Incorrect
threat and efficacy
Correct
fear and desire
Incorrect
image and efficacy
Incorrect
Feedback