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Tip of the tongue phenomenon? Forgotten information seems just out of reach. Storage? Encoding? Maintaining encoded information in memory over time. Attention? Focusing awareness on a narrowed range of stimuli or events. Phonemic Encoding based on what encoding? words sound like. Do they rhyme? Dual-coding Memory is enhanced by theory? forming both semantic AND visual codes. Short term Holds info up to 20 memory (Working seconds without memory)? rehearsal. 7+/- 2 items. Chunk? Group of familiar stimuli stored in a single unit. How we remb phone #s. Procedural Our memory of stuff we memory? do like speak, play piano. Recall? Ability to retrieve memories without priming. (fill in blank) Why we forget? Ineffective encoding, decay, interference, repression. Proactive When 2nd period makes interference? you forget 5th period. Retrieval? Repression? Motivated forgetting, term coined by Freud. Retrograde amnesia? Anterograde amnesia? Cannot form new memories. Consolidation? Hippocampus? Brain part for long term memory. Alzheimer’s disease? Structural encoding? Semantic encoding? Sensory memory? Rehearsal? Flashbulb memories? Schema? Recognition? Retroactive interference? Forming a memory code; putting info into the brain. Recovering information from memory stores. Getting stuff out. Encoding based on physical structure. Shallow processing. Encoding based on the meanings of words. Deepest processing. Lasts only ½ second unless encoded. Repeating info to keep in your short term memory. Emotionally-charged, vivid memories (ex. 9/11) Organized cluster of knowledge about something. Ability to retrieve memories with priming (X choice) When 7th period makes you forget 6th period. State dependent recall? More likely to recall if we are in the same room, mood, state of mind Cannot remember information before the incident. Process of getting info from the STM into the LTM. Forgetting disease for the elderly.