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Problemset Title Chapter 1 Quiz Introductory Text Question 1 “Political communication” is best defined as the study of the communication processes that ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Introduction, p. 3 Answer Graded As Feedback generate political messages capable of winning elections Incorrect relate to the exchange of ideas in the democratic political process Correct define the rhetoric commonly used by political campaigns Incorrect generate political messages to the public through the mass media Incorrect Question 2 Most major politicians ________. Hint: Type: Multiple Choice Feedback for all incorrect answers: Introduction, p. 4 Answer Graded As distrust their consultants Incorrect hire consultants only during election years Incorrect have consultants available at all times Correct have never used a consultant Incorrect Feedback Question 3 ________ represent the focal point for most political communication activities, and the source of much of the public’s information about political issues. Type: Hint: Multiple Choice Feedback for all incorrect answers: Introduction, p. 5 Answer Graded As Parties Incorrect Campaigns Correct Elected officials Incorrect Federal agencies Incorrect Feedback Question 4 In one major difference regarding their perceptions of “political communication,” academicians view this concept as ________ while consultants view it as ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 6 Answer Graded As trivial; crucial Incorrect Feedback Question 5 practical; abstract Incorrect personal; global Incorrect singular; plural Correct The academic community often views political consulting as ________. Hint: Type: Multiple Choice Question 6 Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 7 Answer Graded As unprofessional Correct superior Incorrect criminal Incorrect powerless Incorrect Feedback The political consulting profession often views academics as ________. Hint: Type: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 7 Answer Graded As irrelevant critics Correct expert analysts Incorrect close partners Incorrect malicious liars Incorrect Feedback Question 7 Regardless of the academic discipline, academicians tend to approach the topic of political communication as ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 7 Answer Graded As knowledgeable insiders Incorrect mindless bureaucrats Incorrect enthusiastic cheerleaders Incorrect skeptical outside observers Correct Feedback Question 8 Two separate studies on the 1980 and 1984 presidential elections found that news coverage of the elections was ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 8 Answer Graded As virtually nonexistent Incorrect Feedback Question 9 almost exclusively about competition and controversy Correct extremely biased toward the incumbents Incorrect largely focused on social and economic issues Incorrect Research on the American public has consistently shown high levels of ________. Hint: Type: Multiple Choice Question 10 Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 8 Answer Graded As voter apathy Correct voter registration Incorrect voter knowledge about issues Incorrect voter turnout Incorrect Feedback Johnson (2000) divided political consultants into which three categories? Hint: Type: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 9 Answer Graded As fund-raisers, service-providers, and speech-writers Incorrect researchers, publicists, and campaigners Incorrect campaign managers, media experts, and personal assistants Incorrect strategists, specialists, and vendors Correct Feedback Question 11 Who is considered the dean of the modern political consulting industry, opening his first office in Washington D.C. in the 1960s? Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 9 Answer Graded As Matt Reese Correct Mark McKinnon Incorrect Clem Whitaker Incorrect Murray Chotiner Incorrect Feedback Question 12 In analyzing the growth of the consulting industry, one aspect often overlooked is that consultants replaced the role of ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 9 Answer Graded As candidates Incorrect Feedback Question 13 political bosses Correct elected officials Incorrect reporters Incorrect What is the overall goal of political professionals during any campaign? Hint: Type: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 10 Answer Graded As spreading a political philosophy or ideology Incorrect supporting one of the two main political parties Incorrect raising enough money to keep the campaign going indefinitely Incorrect finding strategies that will win over the most voters Correct Feedback Question 14 One element that political consultants and academicians have in common is an emphasis on ________. Type: Hint: Multiple Choice Feedback for all incorrect answers: Academic Observers vs. Professional Practitioners, p. 11 Answer Graded As their abstract theories regarding politics Incorrect their professional reputations Correct their day-to-day dealings with the public Incorrect their donors and fund-raisers Incorrect Feedback Question 15 One big difference between organizational communication and political communication involves their main goal, that of being “________” versus being “________.” Type: Hint: Multiple Choice Feedback for all incorrect answers: Question 16 Areas of Research Related to Political Campaign Communication, p. 11 Answer Graded As theoretical; practical Incorrect rich; famous Correct empathetic; sympathetic Incorrect successful; ethical Incorrect Feedback Type: Several friends who have worked exclusively in advertising want to get into political consulting. They may be ineffective as political consultants, however, because as advertisers they are used to ________. Multiple Choice Hint: Feedback for all incorrect answers: Answer Areas of Research Related to Political Campaign Communication, p. 14 Graded As Feedback Question 17 print media rather than broadcast media Incorrect informational messages rather than persuasive messages Incorrect high standards rather than lack of standards Incorrect ongoing efforts rather than one-time events Correct What two groups rarely targeted in commercial marketing are often targeted in politics? Hint: Type: Multiple Choice Feedback for all incorrect answers: Areas of Research Related to Political Campaign Communication, p. 15 Answer Graded As Latino voters and African American voters Incorrect women voters and ethnic minority voters Incorrect low-income voters and older voters Correct gay voters and affluent voters Incorrect Feedback Question 18 Which individual launched his or her political life and benefitted greatly due to the ongoing support of a specific religious group? Type: Hint: Multiple Choice Feedback for all incorrect answers: Areas of Research Related to Political Campaign Communication, p. 15 Answer Graded As John F. Kennedy Incorrect Martin Luther King, Jr. Correct Hillary Rodham Clinton Incorrect George W. Bush Incorrect Feedback Question 19 As opposed to the field of political communication, the field of political science is primarily interested in ________ as its predominant concept. Type: Hint: Multiple Choice Feedback for all incorrect answers: Areas of Research Related to Political Campaign Communication, p. 15 Answer Graded As government Correct candidate development Incorrect media Incorrect campaigning Incorrect Feedback Question 20 In 1985, Denton and Woodward identified five general characteristics of political communication, but which broad concept was not among them? Type: Hint: Multiple Choice Feedback for all incorrect answers: The Distinctive Nature of Political Communication, p. 16 Question 21 Answer Graded As goals/objectives Incorrect financing Correct mass media Incorrect audience Incorrect Feedback Most voters participate in elections because of _______. Hint: Type: Multiple Choice Feedback for all incorrect answers: The Distinctive Nature of Political Communication, p. 16 Answer Graded As a sense of duty Correct a strong political ideology Incorrect a belief in a candidate Incorrect an interest in one specific issue Incorrect Feedback Question 22 What is perhaps the most distinctive feature of the campaign process, requiring a specialized form of marketing? Type: Hint: Multiple Choice Feedback for all incorrect answers: The Distinctive Nature of Political Communication, p. 16 Answer Graded As its short time span Correct its relationship to the media Incorrect its targeting of an audience Incorrect its persuasive messaging Incorrect Feedback Question 23 The authors of this text align their definition of “political communication” most closely with that of which political analyst? Type: Hint: Multiple Choice Feedback for all incorrect answers: Question 24 Defining Political Communication, p. 18 Answer Graded As Hart’s view of a three-way conversation among political elites, the press, and the public Incorrect Perloff’s view of a nation’s leadership, media, and citizenry exchanging messages Correct Corcoran’s view of unethical politicians who do not convey information but conceal or distort it Incorrect Kennedy’s view of organizations that make power plays and individuals who play politics Incorrect Feedback Which author famously said, “political speech and writing are largely the defense of the indefensible”? Type: Hint: Multiple Choice Feedback for all incorrect answers: Defining Political Communication, p. 18 Answer Graded As Charles Dickens Incorrect Mark Twain Incorrect Jane Austen Incorrect George Orwell Correct Feedback Question 25 About how much “nonelection” time do members of Congress have in a typical two-year period, that is, time not affected by campaigning? Type: Hint: Multiple Choice Feedback for all incorrect answers: Defining Political Communication, p. 19 Answer Graded As eighteen to twenty months Incorrect twelve to fourteen months Incorrect six to eight months Correct virtually none Incorrect Feedback
