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ComS 100A: Survey of Communication Studies
Test 3: Study Guide
Harris-Jenkinson
The test is worth 50 points and consists of a combination of multiple choice and true/false
questions.
The test covers the following textbook readings and lectures:
 Chapters 10 (Workplace Communication), 13 (Tech & Media), 14 (Public
Communication), 15 (Interviewing) from Communication in Everyday Life (Duck &
McMahon)
 Lectures: Public Communication, Organizational Communication, Ethics, Mass
Communication, Electronically-Mediated Communication, and Interviewing
NOTE: Information from the lecture on Subliminal Messages will be included in the Final (not
on this test).
Please note: Some questions are very straight forward and involve rote memory (e.g., definitions,
lists), while others are application-based (you may be given an example and asked to identify a
concept). Other questions are based upon synthesis (you may not be able to find the exact
answer from lecture or in the textbook, but you should be able to figure out the answer if you
understand the material). Occasionally I use comic strips as the basis for questions
Materials needed:
 One scantron (green, #882, half sheet)
 One piece of binder paper (if you come across a question on the multiple choice or true/false
questions where you believe you need to justify your answer)
 One or two sharpened #2 pencils
 Your bright, cheerful, awake and READY smiling face
You should know (be able to identify based upon examples, give an example/definition for a
concept, etc.):
 Aristotle’s forms of rhetorical proof
 Cicero’s five canons of rhetoric (invention/inventio, style/elecutio, etc.)
 What credibility affects (exposure, cognitive learning, etc.)
 Ethical perspectives (Golden Mean, Utilitarianism, Egoism, Nialism, Relativism, etc.); you will
need to also know the theorist associated with each perspective (if there is one)
 Common principles used by people in making ethical decisions
 Difference between intrinsic and extrinsic ethos
 Claims of fact, value, and policy
 Management Theories (Humanistic, Theory Y, Human Resources, etc.)
 Essential characteristics of organizations
 Communication message flow (downward, upward, horizontal, formal, informal)
 Grapevine in organizations
 Communication and classical management theories
 Hawthorne Studies
 Theories/models of mass media (functions, uses and gratification, technological determinism,
hypodermic needle/magic bullet, 2-step flow model, push vs. pull technologies, agendasetting), motivations for using various media)
 Social construction of technology vs. Social shaping of technology
 EMC (difficulties with EMC, how it fits with various models of communication)
 How self-disclosure differs from based upon the medium (online vs. f2f)
 Difference between Asynchronous and Synchronous communication channels
Harris-Jenkinson
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Test 3 Study Guide: ComS 100A
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Health Communication: What health care provides focus on, types of relationships between
providers and consumers/patients
Types of interviews (performance review, reprimand, etc.; board interviews, panel interviews,
etc.)
Types of questions (open, closed, leading, illegal, mirror, etc.)
How to appropriately respond to illegal job interview questions
STAR interviewing approach, standardized format, funnel technique, etc.
The functions/purposes of the stages in the interview process
Definitions or descriptions of:
 Interviewing
 Rhetoric (as per Aristotle)
 Ethos (as per Aristotle)
 Credibility
 Norms in organizations
 Organizational climate
 Spillover effect
 Organizations
 Organizational culture
 Mass media
Harris-Jenkinson
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Test 3 Study Guide: ComS 100A