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NIH Public Access - Rutgers University Department of Psychology
NIH Public Access - Rutgers University Department of Psychology

... In contrast, a secondary drive was defined as a learned or acquired state. Money, as previously mentioned, is an example of a secondary reinforcer, which acquires its reinforcing properties through its association with primary reinforcers (i.e. money can be used to acquire food). Due to societal and ...
Operant vs. Respondent Conditioning
Operant vs. Respondent Conditioning

... In operant conditioning, must detect response in order to know when to deliver reinforcement In respondent conditioning, must detect response to know whether conditioning is taking place ...
Cognitive control - Translational Neuromodeling Unit
Cognitive control - Translational Neuromodeling Unit

... So how do those control systems regulate appraisal system activation? Patterns of functional specificity are being discovered: • Ventral PFC and OFC systems may evaluate the context-appropriate emotional value of stimuli and select actions on the basis of those evaluations. This might directly affec ...
Chapter 5 Discussion - Trace: Tennessee Research and Creative
Chapter 5 Discussion - Trace: Tennessee Research and Creative

... and generalized anxiety disorder (Mennin & Farach, 2007). Many studies found that ability to deal with negative emotion is related to emotion-related disorders. Affect regulation influences not only psychological distress but also biological response to stress. Physiological change and Affect Regula ...
Creativity and Positive Affect: Is High Creativity Dependent on an
Creativity and Positive Affect: Is High Creativity Dependent on an

Name: Date: ______ 1. Conditioning is the process of A
Name: Date: ______ 1. Conditioning is the process of A

... B) search for information that supports our preconceptions. C) underestimate the extent to which our beliefs and judgments are inaccurate. D) judge the likelihood of an event in terms of how readily instances of its occurrence are remembered. 64. Stockbrokers often believe that their own expertise w ...
Affect and psychological magnification: Denvations from Tomkins
Affect and psychological magnification: Denvations from Tomkins

... The findings also suggest different kinds of script formation in males and females. Tomkins (1979) has introduced a new theory of personality that is at once old-fashioned in the sense of its comprehensiveness, and radically new in its conceptualization of personality structure, dynamics, and develo ...
PowerPoint Slides - Academic Csuohio
PowerPoint Slides - Academic Csuohio

... Particular fears of individuals also affect the intensity of emotional responses evoked. Stimulus discrimination: the ability of audience members at various ages to be able to distinguish ...
Identifying people`s affective responses to environments from social
Identifying people`s affective responses to environments from social

... Identifying people's affective responses to environments from social media data Haosheng Huang Research Group Cartography Vienna University of Technology, Austria Zürich, 26 May 2014 ...
Risk - TransConflict
Risk - TransConflict

... All links in the communication chain, individuals, groups, media, etc., contain filters through which information is sorted and understood. The theory attempts to explain the process by which risks are amplified, receiving public attention, or attuned, receiving less public attention. The main thesi ...
Negative Affect and Emotional Trade-off Difficulty
Negative Affect and Emotional Trade-off Difficulty

... Under process accountability (PA) decision makers are accountable for the procedure used to arrive at a decision whereas under outcome accountability (OA) they are accountable only for the quality of the outcome, with no evaluation of their decision process (Escalas and Luce 2004). This research als ...
Chapter 2 LEARNING: Principals and Applications
Chapter 2 LEARNING: Principals and Applications

... Hypothesis #1 Did the results of the experiment support the hypothesis……. ...
Classical Conditioning - Cedar Bluffs Public Schools
Classical Conditioning - Cedar Bluffs Public Schools

... Hypothesis #1 Did the results of the experiment support the hypothesis……. ...
Misleading information
Misleading information

... things and more influenced by leading questions. On the other hand, flashbulb memories are thought to be stronger, so emotion might make someone’s memory more accurate. We often have very sharp memories of occasions when we were emotionally aroused. ...
Emotions Lesson 1
Emotions Lesson 1

... Do Now: Define the term emotion ...
Thinking Cognition mental activities associated with thinking
Thinking Cognition mental activities associated with thinking

... people possess more knowledge about situation, behavior of others considered as appropriate. ...
Unit #5_Review Questions File
Unit #5_Review Questions File

... 9. What factors influence teen sexuality, teen pregnancy, and risk of sexually transmitted infections? 10. What has research taught us about sexual orientation? 11. What evidence points to our human need to belong? Chapter 12-Emotions, Stress & Health 1. What are the components of an emotion? 2. Wha ...
1

Affect heuristic

The affect heuristic is a heuristic, a mental shortcut that allows people to make decisions and solve problems quickly and efficiently, in which current emotion—fear, pleasure, surprise, etc.—influences decisions. In other words, it is a type of heuristic in which emotional response, or ""affect"" in psychological terms, plays a lead role. It is a subconscious process that shortens the decision-making process and allows people to function without having to complete an extensive search for information. It is shorter in duration than a mood, occurring rapidly and involuntarily in response to a stimulus. Reading the words ""lung cancer"" usually generates an affect of dread, while reading the words ""mother's love"" usually generates a feeling of affection and comfort. The affect heuristic is typically used while judging the risks and benefits of something, depending on the positive or negative feelings that people associate with a stimulus. It is the equivalent of ""going with your gut"". If their feelings towards an activity are positive, then people are more likely to judge the risks as low and the benefits high. On the other hand, if their feelings towards an activity are negative, they are more likely to perceive the risks as high and benefits low.
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