• Study Resource
  • Explore
    • Arts & Humanities
    • Business
    • Engineering & Technology
    • Foreign Language
    • History
    • Math
    • Science
    • Social Science

    Top subcategories

    • Advanced Math
    • Algebra
    • Basic Math
    • Calculus
    • Geometry
    • Linear Algebra
    • Pre-Algebra
    • Pre-Calculus
    • Statistics And Probability
    • Trigonometry
    • other →

    Top subcategories

    • Astronomy
    • Astrophysics
    • Biology
    • Chemistry
    • Earth Science
    • Environmental Science
    • Health Science
    • Physics
    • other →

    Top subcategories

    • Anthropology
    • Law
    • Political Science
    • Psychology
    • Sociology
    • other →

    Top subcategories

    • Accounting
    • Economics
    • Finance
    • Management
    • other →

    Top subcategories

    • Aerospace Engineering
    • Bioengineering
    • Chemical Engineering
    • Civil Engineering
    • Computer Science
    • Electrical Engineering
    • Industrial Engineering
    • Mechanical Engineering
    • Web Design
    • other →

    Top subcategories

    • Architecture
    • Communications
    • English
    • Gender Studies
    • Music
    • Performing Arts
    • Philosophy
    • Religious Studies
    • Writing
    • other →

    Top subcategories

    • Ancient History
    • European History
    • US History
    • World History
    • other →

    Top subcategories

    • Croatian
    • Czech
    • Finnish
    • Greek
    • Hindi
    • Japanese
    • Korean
    • Persian
    • Swedish
    • Turkish
    • other →
 
Profile Documents Logout
Upload
PDF
PDF

... from two different litters; therefore, four animals per genotype for each mating were analyzed. We carried out three independent reverse transcription experiments for each sample on 1 μg of total RNA. qPCR was performed on 2 ng cDNA in a Light-Cycler 480 system (Roche). The primers used to amplify t ...
Chapter 4 - DORAS
Chapter 4 - DORAS

... 2001). The uptake systems for these compounds by free-living rhizobia have been shown to consist of TonB-dependent outer membrane haem specific receptors and inner membrane haem ABC transporters. In S. meliloti 242 an outer membrane receptor, ShmR, specific for haem uptake has been identified (Batti ...
Simulating Natural Selection
Simulating Natural Selection

... 7. Add the number of remaining lima and kidney beans together. Record this information in the appropriate place in the Table 2. 8. To find the frequencies of lima beans and kidney beans that remain in the paper bag, divide the numbers of each of the remaining beans by the total number of remaining ...
Alleles of a reelin CGG repeat do not convey
Alleles of a reelin CGG repeat do not convey

... Our findings agree with those recently published by Krebs et al. [2002], who analyzed a sample of 117 simplex and 50 multiplex families. The estimated allele distribution from our families is quite similar to that estimated by both the Persico and Krebs studies, showing two common alleles with 8 and ...
Analysis of Genetic Toggle Switch Systems Encoded on Plasmids
Analysis of Genetic Toggle Switch Systems Encoded on Plasmids

... ing time , namely, the average time between spontaneous transitions. Two variants, the general switch and the exclusive switch, were studied and compared in Refs. [27]. The difference between these two variants is that in the exclusive switch there is an overlap between the two promoter sites, so t ...
Complete genome sequence of the thermophilic Thermus sp
Complete genome sequence of the thermophilic Thermus sp

... Interestingly, a few strains of T. thermophilus can grow at 80 °C or above [23]. Thermus sp. CCB_US3_UF1 was isolated from a hot spring in Ulu Slim, Perak, Malaysia. It can grow well between 60 °C and 70 °C. Thermus spp. need carbohydrates, amino acids, carboxylic acids and peptides as sources of ca ...
Anxiolytic action on the behavioural inhibition system implies
Anxiolytic action on the behavioural inhibition system implies

... SHS, while central to the theory, is only one node in a complex set of neural networks which contribute to different aspects of anxiety — and it is the interaction of the SHS with other structures that determines changes in behaviour. Thus, the SHS is not the only structure which we postulate is inv ...
European Journal of Plant Pathology
European Journal of Plant Pathology

... The kdgR gene (kdg for 2-keto-3-deoxygluconate general repressor) product, for example, which negatively regulates the genes involved in pectin degradation by binding to the operator regions, has a high degree of similarity to the deduced amino acid sequence of KdgR in E. coli (Liu et al., 1999; Rev ...
the free PDF version here
the free PDF version here

... example, experiences colors and other aspects of vision from touch, smell, sound, taste and pain. The albino, George Sachs, also had a wide variety of different types. All these facts argue against the view that synesthesia clusters in families because of word of mouth. But these facts also provide ...
The Genetic Basis of Lateralization
The Genetic Basis of Lateralization

... model any set of data, of course, with appropriate choice of parameters, but those used by Jones and Martin were not plausible theoretically, nor did the model fit the data well (Corballis, 2001; rejoinder Jones & Martin, 2001). McKeever (2004) suggested a model with three alleles on the sex chromos ...
Abstract - StudentTheses@CBS
Abstract - StudentTheses@CBS

... existing   theoretical   fields   are   analyzed   in   order   to   identify   how   they   can   contribute   to   the   exploration   and   explanation   of   collaborative   consumption.   Theories   of   adoption   and   diffusion,   networks, ...
GCSE Science – Schemes of Work
GCSE Science – Schemes of Work

... B2.1.1 This unit builds on the understanding that all living things are made up of cells. The structures of different types of cells are related to their functions. Students should be able to use their skills, knowledge and understanding to relate the structure of different types of cells to their f ...
New functions of the Drosophila rhomboid gene
New functions of the Drosophila rhomboid gene

... segregated with the HS-rho vector (marked with w+). The degree of penetrance (i.e. greater or less than 50%) was also determined for lines with phenotypes. The kinds of phenotypes recovered from screening of 248 independent autosomal rho enhancer piracy insertions and the relative frequency of these ...
Export To Word
Export To Word

... This is a lab/activity that uses dragons as "research subjects" for genetics research. It highlights independent assortment as well as gene linkage. Students will do the first part of the activity using independent assortment (genes on different chromosomes). The second part of the activity looks at ...
Meiosis - TeacherWeb
Meiosis - TeacherWeb

... • Intimate contact provides route for infection by parasites (AIDS, syphillis, etc.) • Genetic costs: in sex, we pass on only half of genes to offspring. • Males - in most species they contribute little to rearing offspring. ...
Nodal signaling and the zebrafish organizer
Nodal signaling and the zebrafish organizer

... These mutant phenotypes strongly resemble previously described defects induced by overactivation or inhibition of BMP signaling in Xenopus (De Robertis and Sasai, 1996; Harland and Gerhart, 1997). Indeed, epistatic analysis and molecular cloning has identified five genes of the dorsal-ventral group ...
1 The Empirical Non-Equivalence of Genic and Genotypic Models of
1 The Empirical Non-Equivalence of Genic and Genotypic Models of

... selection and drift are becoming increasingly sophisticated. The point is that what might seem to be an unanswerable quibble between the genic and genotypic selectionists—namely, whether or not selection is occurring at equilibrium—is in fact a substantive issue that makes for big differences in evo ...
asense is a Drosophila neural precursor gene and is
asense is a Drosophila neural precursor gene and is

... sense organ precursors (SOPs) and their progeny (Ghysen and O’Kane, 1989). A subset of these cells variably depends on ase (Dambly-Chaudière and Ghysen, 1987; Jarman et al., 1993). Of the first two SOPs to arise in the PNS anlage, the anterior one (the A cell; Ghysen and O’Kane, 1989) gives rise to ...
Bio-session package - Social Science Genetic Association Consortium
Bio-session package - Social Science Genetic Association Consortium

... illnesses, such as heart disease, cancer and mental illnesses, only a handful are of genuine significance for human health. Faulty genes rarely cause, or even mildly predispose us, to disease, and as a consequence the science of human genetics is in deep crisis. Since the Collins paper [Manolio et a ...
Slide 1
Slide 1

... Mendel’s second conclusion is called the principle of dominance. This principle states that some alleles are dominant and others are recessive. An organism with at least one dominant allele for a particular form of a trait will exhibit that form of the trait. An organism with a recessive allele for ...
Get cached
Get cached

... disorder characterized by abnormal body movements called chorea, and loss of memory. There also is evidence that doctors as far back as the Middle Ages knew of this devastating disease. The incidence is 5 to 8 per 100,000. It takes its name from the New York physician George Huntington who first des ...
Hereditary hemorrhagic telangiectasia: genetics and molecular
Hereditary hemorrhagic telangiectasia: genetics and molecular

... Determining the genetic basis of HHT manifestations in patients who do not have a mutation in one these three genes has remained a great challenge for nearly a decade. Linkage analysis identified two additional HHT loci at chromosome 5q31 (Cole et al., 2005) and chromosome 7p14 (Bayrak-Toydemir et al ...
Vitamins: Biochemical Roles
Vitamins: Biochemical Roles

... function most often as coenzymes. • Humans must consume at least 12 vitamins in their diet, because we lack the ability to synthesize them. • A well-balanced diet from a variety of food sources usually provides all these vitamins. However, many people supplement their diet with extra vitamins. • Mos ...
Plant Molecular Biology
Plant Molecular Biology

... Finally, TnphoA insertions in the nodL gene affected nodulation so that only rarely nodules were induced on the inoculated plants. The nucleotide sequence of this gene is presented. On the basis of the sequence a membrane integrated protein is predicted with a molecular weight of 20.1 kDa. Microscop ...
Individual variation and individualism
Individual variation and individualism

... the study of inter-individual differences is important because it can help to resolve societal problems, such as inter-individual relations and conflicts, control of criminality, treatment of diseases, valorization of talent, promotion of social welfare and wellbeing. ...
< 1 ... 10 11 12 13 14 15 16 17 18 ... 721 >

Biology and consumer behaviour

Consumer behaviour is the study of the motivations surrounding a purchase of a product or service. It has been linked to the field of psychology, sociology and economics in attempts to analyse when, why, where and how people purchase in the way that they do. However, little literature has considered the link between our consumption behaviour and the basics of our being, our biology. Segmentation by biological driven demographics such as sex and age are already popular and pervasive in marketing. As more knowledge and research is known, targeting based on a consumers biology is of growing interest and use to marketers.As human machines being made up of cells controlled by our brain to influence aspects of our behaviour, there must be some influence of biology on our consumer behaviour and how we purchase as well. The nature versus nurture debate is at the core of how much biology influences these buying decisions, because it argues the extent to which biological factors influence what we do, and how much is reflected through environmental factors. Neuromarketing is of interest to marketers in measuring the reaction of stimulus to marketing. Even though we know there is a reaction, the question of why we consume the way we do still lingers, but it is a step in the right direction. Biology helps to understand consumer behaviour as it influences consumption and aids in the measurement of it.Lawson and Wooliscroft (2004) drew the link between human nature and the marketing concept, not explicitly biology, where they considered the contrasting views of Hobbes and Rousseau on mankind. Hobbes believed man had a self-serving nature whereas Rousseau was more forgiving towards the nature of man, suggesting them to be noble and dignified. Hobbes saw the need for a governing intermediary to control this selfish nature which provided a basis for the exchange theory, and also links to Mcgregor’s Theory of X and Y, relevant to management literature. He also considered cooperation and competition, relevant to game theory as an explanation of man’s motives and can be used for understanding the exercising of power in marketing channels. Pinker outlines why the nature debate has been suppressed by the nurture debate in his book The Blank Slate.
  • studyres.com © 2025
  • DMCA
  • Privacy
  • Terms
  • Report