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When neo-Nazis march and anti-fascists demonstrate
When neo-Nazis march and anti-fascists demonstrate

... become important political events in Germany. Digital media technologies play an increasingly important role in the confrontation between the two ends of the political spectrum framed by historically rooted ideology. This study explores how different media technologies are appropriated by activists, ...
Public Relations: Diaspora, Media, and the State(s)
Public Relations: Diaspora, Media, and the State(s)

... While media are implicit in earlier theories of the public sphere by John Dewey and Walter Lippman, and while the public sphere is implicit in earlier theories of media by Harold Innis, Lewis Mumford, and Marshall McLuhan, Habermas’ study was the first to directly and convincingly combine the two co ...
The Media and Social Theory
The Media and Social Theory

... Daniel C. Hallin is Professor at the Department of Communication, University of California, San Diego. Hallin’s research concerns political communication and the role of the news media in democratic politics. He has written on the media and war, including Vietnam, Central America and the Gulf War. H ...
It`s Not What You Say, It`s How You Say It
It`s Not What You Say, It`s How You Say It

... The amount of violent media that is consumed on a daily basis by the average American and the empirically proven effects associated with such regular consumption have led scholars to consider violent media a public health threat, the risks of which, the public may not even fully appreciate (Huesmann ...
Hybridity, or the Cultural Logic of Globalization
Hybridity, or the Cultural Logic of Globalization

... Chapter One maps the connections that already exist between hybridity and communication, and sets the stage for new links to be established throughout the book. After describing the rise to prominence of the notion of hybridity in academic and popular discourses, I give a brief etymological exposé ...
The Rise of Lifestyle Media
The Rise of Lifestyle Media

... content, distribution, and advertising industries. Consumer needs are expanding beyond mass media and segmented media to Lifestyle Media. Convergence is making consumers more sophisticated in their video consumption habits by elevating Lifestyle Media to the top of the value-creating hierarchy. Life ...
The Case for Communication in Sustainable Development
The Case for Communication in Sustainable Development

... of public goods is that the more people use them, the greater the common benefit. Communication processes should be regarded as public goods because – as this paper shows – they contribute to a society’s development, governance, peace and prosperity. Like other public goods, communication processes ...
Reexamining Media Capacity Theories Using Workplace Instant
Reexamining Media Capacity Theories Using Workplace Instant

... due to different levels of established communication norms [1][26][41][42]. IM studies also report that IM users demonstrate different patterns of use between heavy users and light users [19][29]. It was found that heavy IM users tend to have many fast-paced short interactions while light users tend ...
Cintas Social Media Terms of Use
Cintas Social Media Terms of Use

... members to connect to and learn about Cintas through information, pictures and video concerning initiatives and programs. Our goal is to provide useful content about our company and foster an open and respectful dialogue relating to the specific issues and topics covered in our posts and tweets and ...
Journal of Latin American Communication Research 4(1)
Journal of Latin American Communication Research 4(1)

... Latin America by drawing comparisons with the field in the West. Claude Levi-Strauss’ observation about understanding other cultures as a way to comprehend our own culture is useful for the analysis of academic cultures: specific characteristics of scholarly fields in particular geographical setting ...
how culture is transmitted through mass media and how this
how culture is transmitted through mass media and how this

... consideration. The scholars like McLuhan and Katz were very optimistic about the relationship between anthropology and mass communication (McLuhan, 1964; Katz, 1989). It was the time when media anthropology started coming up with new theoretical concepts and methods. Dickey first time defines mass m ...
Social Interaction and the New Media
Social Interaction and the New Media

... characterise communicative practices when material and communicative contexts overlap and blend into new ones? Such questions indicate how difficult it is to understand the communicative experiences of the modern individual with the wide range of modes of mediation at hand which reproduce and disint ...
Media meta-capital: extending the range of
Media meta-capital: extending the range of

... The question of media power in a broad sense – how are we to theorise the long-term impacts of the existence and actions of media institutions on social space?1 – remains one of great difficulty. The media are both a production process with specific internal characteristics (possibly a field of such ...
Revisiting the Concepts of Mass Communication, the Audience
Revisiting the Concepts of Mass Communication, the Audience

... Such an approach to the concept of mass communication highlights the changing nature of the media audience. And while scholars have devoted a substantial amount of attention to the ways that the new media environment is recasting the notion of the audience (see, e.g., Cover, 2006; Livingstone, 1999, ...
The Complementary Roles of Traditional and Social Media in
The Complementary Roles of Traditional and Social Media in

... types of media outlets (i.e., TMOs and SMOs) and multiple outlets within each type need to be examined together in order to draw comparisons between them and, critically, to understand how they influence each other and operate jointly. Thus, the current literature lacks a comprehensive understanding ...
Journal of Business Communication
Journal of Business Communication

... pace (one of the factors that supports multicommunicating), a chat interaction remains an interaction, and one is expected to respond in a timely manner. Furthermore, while interacting with another person, whether face to face or by chat, one is likely to give recurring attention to the impression t ...
Conceptualizing Mediatization: Contexts, traditions
Conceptualizing Mediatization: Contexts, traditions

... the other. Medium theory contributed the idea of focusing not only on media contents but also on the influence of media in their materiality as a means of communication. Altheide and Snow’s approach brought in an analysis that highlighted media’s ‘formatting’ power – described by the concept of ‘med ...
Five Challenges for the Future of Media
Five Challenges for the Future of Media

... measurement of self-reported exposure. First, we should avoid measuring global exposure to a particular medium—that is, attempting to measure time spent with a certain medium or technology (e.g., “On a typical day, how much time do you spend watching television?”). This type of exposure measure is e ...
Looking beyond the field: development of the
Looking beyond the field: development of the

Social curation in audience communities
Social curation in audience communities

... for contemporary media corporations, engaging audience members in communal activities is more important than having them participate in content production (Domingo et al. 2008; Thurman 2008; Wardle & Williams 2010). Social curation as a phenomenon is currently inadequately understood and studied, de ...
Theorising Media as Practice - incomplete without surface noise
Theorising Media as Practice - incomplete without surface noise

... and cultural sectors is valid in its own right, as a contribution to policy debates and to the analysis of the wider economy, as well as being vital to our understanding of the pressures that limit participation in those sectors on various scales and also limit the range of outputs they produce. Her ...
- Covenant University Repository
- Covenant University Repository

... instance, one requires the ability to effectively understand and utilize media messages in the political arena for that person to be able to make wise decisions in politics. The same applies to the other aspects. Fairclough (1995) asserts that critical media literacy sees media texts as social actio ...
MASS MEDIA & SOCIETY 287 (SOCIOLOGY OF MASS COMMUNICATION) BA SOCIOLOGY
MASS MEDIA & SOCIETY 287 (SOCIOLOGY OF MASS COMMUNICATION) BA SOCIOLOGY

... contribute to the group discussion. If all members are not participating, some of the advantages of group action are lost. Both the leaders and members influence the degree of participation among group members. By increasing participation, not only will the group do a better job of accomplishing its ...
Slide 1
Slide 1

... (especially television and radio) are owned and operated by the elit group (groups with wealth, power and autonomy) - elit group use mass media for their own advantage (propaganda) - main focus of theory: how mass media is used to dominate other sectors of society - theory associated with this era: ...
Introduction: Discourse Analysis in (Mass
Introduction: Discourse Analysis in (Mass

... 2. From discourse analysis to the analysis of complex communicative events We have observed aboye that various directions of media research in the 1970s have laid the foundations for a discourse analytical approach to mass mediated messages. Discourse is no longer just an `intervening variable' betw ...
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Media ecology

According to the Media Ecology Association, the term ""media ecology"" can be defined as ""the study of media environments, the idea that technology and techniques, modes of information and codes of communication play a leading role in human affairs."" Media ecology theory centers on the principles that technology not only profoundly influences society, it also controls virtually all walks of life. It is a study of how media and communication processes affect human perception and understanding. The term was first formally introduced by Neil Postman in 1968, while the concept of the theory was proposed by Marshall McLuhan in 1964. To strengthen this theory, McLuhan and Quentin Fiore claim that it is the media of the epoch that defines the essence of the society by presenting four epochs, inclusive of Tribal Era, Literate Era, Print Era and Electronic Era, which corresponds to the dominant mode of communication of the time respectively. McLuhan argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change.To understand how media effect large structural changes in human outlook, McLuhan classified media as either hot or cool. Hot media refers to a high-definition communication that demands little involvement from audience whereas cool media describes media that demands active involvement from audience. McLuhan with his son Eric McLuhan expanded the theory in 1988 by developing a way to look further into the effects of technology on society. They offer the tetrad as an organized concept that allows people to know the laws of media, the past, present and future effects of media.Media ecology is a contested term within media studies for it has different meanings in European and North American contexts. The North American definition refers to an interdisciplinary field of media theory and media design involving the study of media environments. The European version of media ecology is a materialist investigation of media systems as complex dynamic systems.
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