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Economics of Demand

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... to sacrifice now to get a little more money if the house burns down. Then this decision should be independentof how much consumption you will have in the other state of nature-how much wealth you will have if the house is not destroyed. For the house will either burn down or it won't. If it happens ...
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Marginal utility

In economics, the marginal utility of a good or service is the gain from an increase, or loss from a decrease, in the consumption of that good or service. Economists sometimes speak of a law of diminishing marginal utility, meaning that the first unit of consumption of a good or service yields more utility than the second and subsequent units, with a continuing reduction for greater amounts. The marginal decision rule states that a good or service should be consumed at a quantity at which the marginal utility is equal to the marginal cost.
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