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HIVTRI workshop: Treatment information for doctors and
HIVTRI workshop: Treatment information for doctors and

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Issue 25, January 2006 - Medication Access Program
Issue 25, January 2006 - Medication Access Program

... Part D is a drug insurance program that will be provided by private healthinsurance companies for a monthly premium to help people with the rising out-of-pocket costs of prescription drugs. The new Medicare benefit will give patients a choice of prescription plans that offer various types of coverag ...
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Zicronapine - Analysis and Forecasts from 2014 to 2020 Brochure
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... Zicronapine sales estimates for US and EU5. In addition, it covers detailed clinical assessment of the drug, factors impacting drug sales, competitive landscape, and analysis of sales performance during the forecast period (2014-2020). The report also includes information on Schizophrenia market. Th ...
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Rx FACTS October 2003

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... increased the amount of direct-to-consumer (DTC) advertising used to promote prescription products to a diverse audience, thus significantly increasing product sales. Patients become aware of prescription medications through television commercials and magazine advertisements, often leading them to s ...
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Reduction in Medication Errors: The Fentora Case Study

... Postmarketing surveillance has become a crucial part in the drug development process, as it is very difficult to anticipate all the adverse effects that are likely to be associated with an investigational drug during development. FDA has therefore initiated a system for postmarketing surveillance an ...
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Pharmaceutical marketing

Pharmaceutical marketing, sometimes called medico-marketing or pharma marketing in some countries, is the business of advertising or otherwise promoting the sale of pharmaceuticals or drugs.Many countries have measures in place to limit advertising by pharmaceutical companies.Pharmaceutical company spending on marketing far exceeds that of its research budget. In Canada, $1.7 billion was spent in 2004 to market drugs to physicians; in the United States, $21 billion was spent in 2002. In 2005, money spent on pharmaceutical marketing in the United States was estimated at $29.9 billion with one estimate as high as $57 billion. When the U.S. numbers are broken down, 56% was free samples, 25% was pharmaceutical sales representative ""detailing"" (promoting drugs directly to) physicians, 12.5% was direct to user advertising, 4% on detailing to hospitals, and 2% on journal ads. There is some evidence that marketing practices can negatively affect both patients and the health care profession.
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