Advertising Direct marketing Sales promotion Publicity/PR Personal
... communicate directly with target customers to generate a response and/or transaction – consumers more receptive to convenience based marketing – selective and customised message and market – easiest method to assess effectively ...
... communicate directly with target customers to generate a response and/or transaction – consumers more receptive to convenience based marketing – selective and customised message and market – easiest method to assess effectively ...
Document
... Recognize that not all marketing techniques are appropriate for children Must use simple language Don’t pressure child to use parent to buy May not accept an offer w/o parental consent May collect personal info for games and contests w/o parental consent IFF Collect only info necessary to determine ...
... Recognize that not all marketing techniques are appropriate for children Must use simple language Don’t pressure child to use parent to buy May not accept an offer w/o parental consent May collect personal info for games and contests w/o parental consent IFF Collect only info necessary to determine ...
History of Advertising/Influences on Advertising/Careers in Advertising
... 1.1 History of Advertising 1.2 Influencing the Ads ...
... 1.1 History of Advertising 1.2 Influencing the Ads ...
No Slide Title
... Expose them enough times (_________) to the product to produce the desired effect ______: which medium provides “most bang for your buck?” ...
... Expose them enough times (_________) to the product to produce the desired effect ______: which medium provides “most bang for your buck?” ...
gym Jeweller`s, baker, airline, cinema, gym
... 1. to make known to the public, e.g. in a newspaper or on TV ...
... 1. to make known to the public, e.g. in a newspaper or on TV ...
Unethical Advertising Techniques
... involved in engaging ___________________ ________________"gives advertisers unprecedented power over children," said the CME report. Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than being mediated by parents and ...
... involved in engaging ___________________ ________________"gives advertisers unprecedented power over children," said the CME report. Furthermore, the report adds, "by capturing their attention online, marketers are able to circumvent their normal guardians. Rather than being mediated by parents and ...
CH 20 PPT - WTPS.org
... Name of the advertiser(may include address, phone number and business hours) Provides instant recognition for the business Slogans used with the signature to create a distinct image for the company, its products or it mission ...
... Name of the advertiser(may include address, phone number and business hours) Provides instant recognition for the business Slogans used with the signature to create a distinct image for the company, its products or it mission ...
![SEM1_3.04[1]](http://s1.studyres.com/store/data/003930689_1-102ba727f83750091a97b65d55a04216-300x300.png)
SEM1_3.04[1]
... complex user interaction – Example: ads change when you move your curser over it – a movie sample with streaming video ...
... complex user interaction – Example: ads change when you move your curser over it – a movie sample with streaming video ...
FBDisplayAds - Site Traffic Control
... such as they seemed to get lost on the path to reaching the targeted demographic. For companies who are contemplating investing in a display advertising campaign, or for those who have tried and failed in the past, it may be wise to first run ads on Facebook. Unlike Google AdWords, a Facebook displa ...
... such as they seemed to get lost on the path to reaching the targeted demographic. For companies who are contemplating investing in a display advertising campaign, or for those who have tried and failed in the past, it may be wise to first run ads on Facebook. Unlike Google AdWords, a Facebook displa ...
Chapter 7 - Faculty Web Sites
... Successful advertising has four components: Right product Right price Right time Right target audience Gil Zeimer - Radio Ads ...
... Successful advertising has four components: Right product Right price Right time Right target audience Gil Zeimer - Radio Ads ...
Chapter 10_19
... • Reaches people who aren’t watching TV or reading newspapers. • Internet advertising is easy to track and effective at reaching highly targeted audiences. • Advertisers can customize and personalize messages. • For B2B, can provide sales leads or actual sales. • Small companies can easily and econo ...
... • Reaches people who aren’t watching TV or reading newspapers. • Internet advertising is easy to track and effective at reaching highly targeted audiences. • Advertisers can customize and personalize messages. • For B2B, can provide sales leads or actual sales. • Small companies can easily and econo ...
types of advertising
... The advertising objectives largely determine which of two basic types of advertising to use; product or institutional. Institutional advertising tries to develop goodwill for a company rather than to sell a specific product. Its objective is to improve the advertiser's image, reputation, and relatio ...
... The advertising objectives largely determine which of two basic types of advertising to use; product or institutional. Institutional advertising tries to develop goodwill for a company rather than to sell a specific product. Its objective is to improve the advertiser's image, reputation, and relatio ...
CHAP 17. - SGC Business | The Business Department of St
... buy a product/service. This is normally done by sales reps. This is important for an existing business as they keeps the link between the customer and any new products to the market. ...
... buy a product/service. This is normally done by sales reps. This is important for an existing business as they keeps the link between the customer and any new products to the market. ...
PRINT MEDIA
... Newspaper readers- encompass all income brackets, educational levels, age groups and ethnic backgrounds. They live in cities, suburbs, towns, resorts, and rural areas. Newspaper reading tends to be lowest among people in their late teens and early 20’s. Then it bumps back up as people reach 30 and h ...
... Newspaper readers- encompass all income brackets, educational levels, age groups and ethnic backgrounds. They live in cities, suburbs, towns, resorts, and rural areas. Newspaper reading tends to be lowest among people in their late teens and early 20’s. Then it bumps back up as people reach 30 and h ...
Pharmaceutical and Device Company Direct to Consumer
... communications. Furthermore, patients are often unaware of drug-drug, drug-herb, drugsupplement, or drug-food interactions. Physician monitoring ensures pharmaceuticals are appropriate for a patient's particular health condition. ...
... communications. Furthermore, patients are often unaware of drug-drug, drug-herb, drugsupplement, or drug-food interactions. Physician monitoring ensures pharmaceuticals are appropriate for a patient's particular health condition. ...
Advertising
... In consumer markets, 21st Century Marketing, via the new media, will have radically transformed retailing as well as advertising. Advertising's heir will be customer communications, a broader and more flexible topic which will be able to incorporate the dramatic changes introduced by the information ...
... In consumer markets, 21st Century Marketing, via the new media, will have radically transformed retailing as well as advertising. Advertising's heir will be customer communications, a broader and more flexible topic which will be able to incorporate the dramatic changes introduced by the information ...
Promotional Tools EXERCISE 1 Read the text, complete the gaps
... Read the text, complete the gaps with words derived from the words in the brackets, and then decide which of the three summaries on the next page most fully and accurately expresses its main ideas. Marketing is often defined as a matter of identifying consumer needs and developing the goods and serv ...
... Read the text, complete the gaps with words derived from the words in the brackets, and then decide which of the three summaries on the next page most fully and accurately expresses its main ideas. Marketing is often defined as a matter of identifying consumer needs and developing the goods and serv ...
Strauss-6e-chp-12-1
... engagement. Highly interactive ads may require more bandwidth forcing advertisers to reduce the time to load. Contextual Ads are servers that maintain an inventory of ads from clients. The ads displayed from a search engine will be limited to the partners or clients of that search engine. This allow ...
... engagement. Highly interactive ads may require more bandwidth forcing advertisers to reduce the time to load. Contextual Ads are servers that maintain an inventory of ads from clients. The ads displayed from a search engine will be limited to the partners or clients of that search engine. This allow ...
perception. and cb (1)
... discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. ...
... discussed in the chapter to gain attention. For each example, evaluate the effectiveness of the stimulus factors used. ...
Targeted advertising
Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographics ... or other second-order activities which serve as a proxy for these traits.Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads.