state
... It is the mechanism which maps appropriate SWSs to service requests. We propose a matchmaking method based on two phases: (phase 1) prototypical matchmaking and (phase 2) concrete matchmaking. The purpose of the prototypical matchmaking is to select those SWSs which may satisfy the service request. ...
... It is the mechanism which maps appropriate SWSs to service requests. We propose a matchmaking method based on two phases: (phase 1) prototypical matchmaking and (phase 2) concrete matchmaking. The purpose of the prototypical matchmaking is to select those SWSs which may satisfy the service request. ...
Standardization of marketing mix
... possesses more experience in marketing than its Central/Eastern European counterparts. However, Slovenia is essentially dependent upon international marketing activities because of its small domestic market. As a result, Slovenian firms are intensively exploring the possibility of standardizing mark ...
... possesses more experience in marketing than its Central/Eastern European counterparts. However, Slovenia is essentially dependent upon international marketing activities because of its small domestic market. As a result, Slovenian firms are intensively exploring the possibility of standardizing mark ...
Under Armour Project ( Final Copy)
... them from their competitors such as Nike or Adidas because they do not have a lot of these retail stores in malls either. Product: Under Armour is newer to the shoe market out of most of their competitors. Entering an already competitive market and trying to gain market share can be difficult. We re ...
... them from their competitors such as Nike or Adidas because they do not have a lot of these retail stores in malls either. Product: Under Armour is newer to the shoe market out of most of their competitors. Entering an already competitive market and trying to gain market share can be difficult. We re ...
Evaluation of subsidiary marketing performance
... market assets into increased sales and profits. Firms differ in terms of how effectively they can harness the assets at their disposal. In the case of an MNE, different subsidiaries may have different assets, perhaps due to the environment in which they operate or their efforts to translate marketin ...
... market assets into increased sales and profits. Firms differ in terms of how effectively they can harness the assets at their disposal. In the case of an MNE, different subsidiaries may have different assets, perhaps due to the environment in which they operate or their efforts to translate marketin ...
basic principles of advertising and sales promotion
... Magazines tend to have a selective readership and thus may be used to reach particular target markets. For example, a gardeners' magazine may be used to advertise garden tools. Magazines tend to lie about in the house or office for a relatively long time and are read by people during leisure hours. ...
... Magazines tend to have a selective readership and thus may be used to reach particular target markets. For example, a gardeners' magazine may be used to advertise garden tools. Magazines tend to lie about in the house or office for a relatively long time and are read by people during leisure hours. ...
Promoting and Marketing Green Products and Services
... Consumption in general and also green consumption is influenced by many aspects such as product, price promotions and place called Marketing –mix, quality, satisfaction, behavior, life style and attitudes. Marketing-Mix Concept The concept refers to a set of actions, or tactics, that a company uses ...
... Consumption in general and also green consumption is influenced by many aspects such as product, price promotions and place called Marketing –mix, quality, satisfaction, behavior, life style and attitudes. Marketing-Mix Concept The concept refers to a set of actions, or tactics, that a company uses ...
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED
... Suffice it to say that there are many definitions of marketing strategies, below are the various definitions given by some renowned authors: According to KOTLER (1995: 43), marketing strategy is seen as the marketing logic by which the business will hope to achieve its marketing objectives. It consi ...
... Suffice it to say that there are many definitions of marketing strategies, below are the various definitions given by some renowned authors: According to KOTLER (1995: 43), marketing strategy is seen as the marketing logic by which the business will hope to achieve its marketing objectives. It consi ...
Marketing: Managing Profitable Customer Relationships
... • 3). When customers do not know what they want, marketers can try customerdriving marketing—understanding customer needs even better than customers themselves do, and creating products and services that will meet existing and latent needs now and in the future. ...
... • 3). When customers do not know what they want, marketers can try customerdriving marketing—understanding customer needs even better than customers themselves do, and creating products and services that will meet existing and latent needs now and in the future. ...
Marketing Strategy for Medical Devices Market
... consumers‟ good, e.g. clothes or food. However, the creating of a marketing plan for medical devices, which are high-tech and specialized products sold on a high competitive market, can be more challenging. The master‟s thesis is based on the author‟s experience gained during her internship at the A ...
... consumers‟ good, e.g. clothes or food. However, the creating of a marketing plan for medical devices, which are high-tech and specialized products sold on a high competitive market, can be more challenging. The master‟s thesis is based on the author‟s experience gained during her internship at the A ...
MBA Refresher Leeds University Business School 21 April 2012
... “Fings ain’t what they used to be” “Ten percent of the time in the boardroom is devoted to marketing and… could be falling.” Ambler “Few board members of companies have a marketing background.” Simms, McGovern et al. “Marketing is losing ground in firms.” Kumar “The decline and dispersion of market ...
... “Fings ain’t what they used to be” “Ten percent of the time in the boardroom is devoted to marketing and… could be falling.” Ambler “Few board members of companies have a marketing background.” Simms, McGovern et al. “Marketing is losing ground in firms.” Kumar “The decline and dispersion of market ...
Advances in Natural and Applied Sciences
... The components, of which an export marketing strategy is established, have been mixed across the literature. Cavusgil and Kirpalani (1993) observe that export marketing strategy includes product, promotion, distribution, and marketing capability. Export marketing strategy is related to the tradition ...
... The components, of which an export marketing strategy is established, have been mixed across the literature. Cavusgil and Kirpalani (1993) observe that export marketing strategy includes product, promotion, distribution, and marketing capability. Export marketing strategy is related to the tradition ...
Chapter 1 Review
... 3). The Marketing Concept: A management orientation that focuses on identifying and satisfying consumer needs to ensure the organization’s long term profitability ...
... 3). The Marketing Concept: A management orientation that focuses on identifying and satisfying consumer needs to ensure the organization’s long term profitability ...
FY Mktg Fundamentals
... Apples vary by variety and packaging making comparison by the buyer difficult. It affects Condition 1. ...
... Apples vary by variety and packaging making comparison by the buyer difficult. It affects Condition 1. ...
Tilburg University Consumer packaged goods in the United States
... find that the R-square of the market × brand interactions is .81. Using another data set on the Mexican salsa category at the weekly level across 64 markets and 104 weeks in 1995– 1996, the R-square of the market × brand interactions is .94. In both cases, geography, not time, accounts for the overw ...
... find that the R-square of the market × brand interactions is .81. Using another data set on the Mexican salsa category at the weekly level across 64 markets and 104 weeks in 1995– 1996, the R-square of the market × brand interactions is .94. In both cases, geography, not time, accounts for the overw ...
Marketing Concept And The Satisfaction Of Consumer Needs: The
... its customers' wants and needs while also meeting the different organization’s goals. It should be noted that meeting organizational goals can best achieved by meeting the customer’s needs and wants. The core of the marketing concept is the enterprises' dependency on the identification of the needs ...
... its customers' wants and needs while also meeting the different organization’s goals. It should be noted that meeting organizational goals can best achieved by meeting the customer’s needs and wants. The core of the marketing concept is the enterprises' dependency on the identification of the needs ...
IOSR Journal of Business and Management (IOSR-JBM)
... Modelling Share of Mind and Share of Heart As Contemporary Measures of Competitive Success… 5.2 Share of Mind and Fast Food Industry Share of mind is defined as the level of cognitive information about a company that a consumer has. It is to do with brand recognition and recall(Kotler and Keller, 2 ...
... Modelling Share of Mind and Share of Heart As Contemporary Measures of Competitive Success… 5.2 Share of Mind and Fast Food Industry Share of mind is defined as the level of cognitive information about a company that a consumer has. It is to do with brand recognition and recall(Kotler and Keller, 2 ...
Export performance as an antecedent of export
... Most studies covering the adaptation/standardization topic tend to compare the marketing strategies used by firms across various exporting markets. However, a much richer understanding of the phenomenon may be obtained by considering the extent to which domestic marketing strategies may be transferr ...
... Most studies covering the adaptation/standardization topic tend to compare the marketing strategies used by firms across various exporting markets. However, a much richer understanding of the phenomenon may be obtained by considering the extent to which domestic marketing strategies may be transferr ...
Market segmentation approaches: do they benefit destination
... segmentation appears worthwhile in terms of increasing sales and revenue. For example, vendors of yacht fittings would appear to increase their chances of making sales if they target yacht owners rather than a broad market that has not been segmented. However, market segmentation strategies go beyon ...
... segmentation appears worthwhile in terms of increasing sales and revenue. For example, vendors of yacht fittings would appear to increase their chances of making sales if they target yacht owners rather than a broad market that has not been segmented. However, market segmentation strategies go beyon ...
reputational comparative advantage and multinational enterprise
... the host country’s quality reputation. As long as the external effects are not too negative (they may very well be positive), the ability of FDI to generate production under a more favorable equilibrium makes it more beneficial than licensing for the host country. Armington (1969) is the first, to m ...
... the host country’s quality reputation. As long as the external effects are not too negative (they may very well be positive), the ability of FDI to generate production under a more favorable equilibrium makes it more beneficial than licensing for the host country. Armington (1969) is the first, to m ...
a case study in the fast-moving consumer goods industry
... We articulated the strategic problem with the management team during our initial meeting. After our initial meeting, we had a series of additional meetings with each of the managers to extract their conceptualization of the strategic problem. As we talked with them, we found different views of the s ...
... We articulated the strategic problem with the management team during our initial meeting. After our initial meeting, we had a series of additional meetings with each of the managers to extract their conceptualization of the strategic problem. As we talked with them, we found different views of the s ...
