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Global Advertising Lawyers Alliance 599 Lexington
Global Advertising Lawyers Alliance 599 Lexington

... The Global Advertising Lawyers Alliance (GALA) is the leading  network of commercial communication lawyers in the world.  With firms in more than 50 countries, each member has the  local  expertise  and  experience  in advertising,  marketing  and  promotion  law  that  will  help  your  campaign  ...
MMA APAC 2014 Yearbook
MMA APAC 2014 Yearbook

... outdoor hoardings are just two of the many industries being disrupted by mobile, and call for cooperation across the board, including mobile operators and social media giants. Trends to watch in this space, in markets like China, include mobile money, O2O (online to offline) synergy and geo-proximit ...
Brazilian Advertising Self-Regulation
Brazilian Advertising Self-Regulation

... For the purposes of this Code: a. The word advertisement is used in its broad sense, including any type of advertising, whatever the medium may be. For such purpose, packages, labels, leaflets and point-of-sale materials are considered types of advertising. However, the word advertisement only inclu ...
MEASURING TRUST IN ADVERTISING: DEVELOPMENT AND
MEASURING TRUST IN ADVERTISING: DEVELOPMENT AND

... King, for their dedication to my doctoral training. Dr. Reid, as a researcher, teacher, and excellence-seeker, has contributed in countless ways to my intellectual and personal growth. Dr. King has helped me through every frustration I have faced during this journey with sharing her academic knowled ...
advertising credibility: a review of literature
advertising credibility: a review of literature

... Everyday people encounter information from friends, colleagues, books, newspapers, television, websites, etc. But all information is not equally useful/ valuable. Some information is more trustworthy and better than others. Therefore, people have to decide which information is more credible. The con ...
November 2011 Vol 22 No 4 Issue - Australasian College of Road
November 2011 Vol 22 No 4 Issue - Australasian College of Road

... should check that they have complied with all r equirements before submitting their papers. All papers must be in Micr osoft Word format and sent as email attachments to [email protected]. Articles may be up to 5000 words in length and authors should state whether or not peer review is reque ...
On the Analysis of the WeChat Marketing Strategies of Tourist
On the Analysis of the WeChat Marketing Strategies of Tourist

... 4 Limitations of WeChat Marketing As a new marketing tool, WeChat marketing has irreplaceable advantages and a broad prospect. However, it also has some limitations and drawbacks, which needs us to focus on and solve them as soon as possible. By doing that, the users can have a much easier access to ...
Reducing advertising avoidance in a world of clutter A master thesis
Reducing advertising avoidance in a world of clutter A master thesis

... advertisements), an avoidance strategy is triggered by the consumer/person exposed to the advertisements as a defence mechanism to protect him-/herself from exposure and informational overload. However, as it will be substantiated many times in this thesis, the classical definition of advertising cl ...
Research reports
Research reports

... had the opportunity to buy wine or soft drinks during the viewing. In this case there were significant differences between groups but the authors claim the results might not be valid as the subjects were suspicious about the nature of the experiment. Sobell and Sobell (1986) looked at the drinking b ...
T-Mobile - Mobile Marketing Association
T-Mobile - Mobile Marketing Association

... INTRODUCTION: US CONSUMER BEST PRACTICES ............................................................. 6 PURPOSE: CENTRALIZE, STANDARDIZE, & SIMPLIFY .................................................................................................................. 7 SCOPE: STANDARD RATE, PREMIUM RAT ...
T-Mobile - Mobile Marketing Association
T-Mobile - Mobile Marketing Association

... INTRODUCTION: US CONSUMER BEST PRACTICES ............................................................. 6 PURPOSE: CENTRALIZE, STANDARDIZE, & SIMPLIFY .................................................................................................................. 7 SCOPE: STANDARD RATE, PREMIUM RAT ...
ADVERTISING AND SALES PROMOTION
ADVERTISING AND SALES PROMOTION

... When customers were finally attracted to the store and satisfied with the service at least once, they were still subjected to competitive influences; therefore, the merchant‟s signs and advertisements reminded customers of the continuing availability of his services. Sometimes traders would talk to ...
Consumer Best Practices: version 5.0
Consumer Best Practices: version 5.0

... Single Opt-In by Web, IV or Handset ................................................................................................................................................... 57 Double Opt-In by Web, IVR or Handset ............................................................................ ...
Advertising Campaigns: Start to Finish
Advertising Campaigns: Start to Finish

... 3.0/) license. See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and do make it available to everyone else under the same terms. This book was accessible as of December 29, 2012, and it was d ...
Adobe to Acquire TubeMogul
Adobe to Acquire TubeMogul

... enable brands to capitalize on the meteoric shift to online video. The acquisition of TubeMogul further strengthens Adobe’s leadership in digital marketing and advertising technology. Building upon its expertise in search, display and social advertising planning and delivery with Adobe Media Optimiz ...
ADVERTISING RESTRICTIONS
ADVERTISING RESTRICTIONS

... that enable illegal access of cell phones and other communication or content-delivery systems/devices; copied or backed-up versions of software, CDs, or DVDs not intended for personal use; products or services that circumvent digital rights management technologies or technical protection measures fo ...
The Representation and Reception of Meaning in Alcohol
The Representation and Reception of Meaning in Alcohol

... The missing link with aggregated, macro-level data is that they do not indicate what happens at the level of the individual. We know little or nothing, from macro-level econometric analyses, about levels of exposure to advertising on the part of individuals who are drinkers or non-drinkers. It is im ...
Chapter 01 An Introduction to Integrated Marketing Communications
Chapter 01 An Introduction to Integrated Marketing Communications

... print ads. At the same time, Arm & Hammer ran sweepstakes in which people could enter to win a chance to meet the baseball star plus other great prizes. To enter sweepstakes customers had to fill out a $1-off coupon for deodorant or visit the website ahultramax.com. Which marketing strategy was Arm ...
Chapter 01 An Introduction to Integrated Marketing Communications
Chapter 01 An Introduction to Integrated Marketing Communications

... 8. British Airways employed _____ when it used product placement to make sure that viewers of the movie Die Another Day knew that James Bond flies first class on British Airways. The airline ran advertising campaign based around the slogan, "Save your Pennys, fly like Bond," referring to the secreta ...
Chapter 01 An Introduction to Integrated Marketing
Chapter 01 An Introduction to Integrated Marketing

... 9. Arm & Hammer UltraMax deodorant contains time-released baking soda and provides "extra muscle for the game of life." Ads for the product featured a baseball star saying "When your day goes into extra innings, you need a deodorant with extra muscle," appeared in television and print ads. At the sa ...
The Advertising Handbook
The Advertising Handbook

... stimulate demand in other ways. Part of the reason why new technology—computers, video, camcorders, microwaves, faxes, hi-fis and, before them, radio, gramophones, telephones, cars etc.—comes so quickly into home use is that the immediate markets for them become saturated and manufacturers need to f ...
Evaluating the Nutrition Quality and Marketing of
Evaluating the Nutrition Quality and Marketing of

... reduce unhealthy marketing to children. The question raised by health advocates is whether self-regulatory actions such as these do in fact reduce the harm associated with unhealthy food marketing to children. Cereal FACTS addresses that question. Ready-to-eat (RTE) cereals are the largest category ...
What is Google Analytics
What is Google Analytics

... and that includes your Title, Meta Tags, on page text, URL structure and others. If you would like to check your keyword density of a page try this helpful Keyword Density Tool as it gives you percentages of all portions of your site. Requires registration for use. Alt Tags - Alt Tags are primarily ...
CONTENT marketing Handbook - Content Marketing Experts
CONTENT marketing Handbook - Content Marketing Experts

... Content marketing is a narrative form of marketing that provides customers with useful information, at moments when they are interested in receiving it, in an engaging, not “sales-ey” way. This enables it to break through the advertising clutter that consumers ignore or view sceptically, while it g ...
Children and television advertising
Children and television advertising

... re we influenced by advertising? Does it make us buy things we don’t really need or even want? Does it affect our needs, wishes, standards and values? Questions of this type are often among those considered most urgently in need of an answer when advertising is discussed. When we spontaneously try t ...
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Ad blocking

Ad blocking or ad filtering is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, embedded audio and video, text, or pop-up windows and can employ autoplay of audio and video. It is a known problem with most web browsers, including Firefox, that restoring sessions often plays multiple embedded ads at once. All browsers offer some solution to the problem, either by targeting technologies (Adobe Flash/Shockwave, Windows Media Audio files, etc.) that are used to deliver ads, targeting URLs that are the source of ads, or targeting behavioural characteristic of ads (such as the use of HTML5 autoplay of both audio and video).
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