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Defining `Quality` in Social Policy Research
Defining `Quality` in Social Policy Research

... about the profile of Social Policy academics. Using the Higher Education Statistical Authority staff records it indicates that there may be up to a maximum of 1,773 staff in Social Policy and Administration (p.20). Seven hundred of these are on temporary contracts, many on fixed-term research contra ...
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No Slide Title

... Market Segmentation Analysis  Information on how to divide an attractive market into meaningful segments, using benefit and lifestyle studies  The objective is to:  Collect information about customer characteristics, product benefits, brand preferences and demographics  These are related to pur ...
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Reflection and Reflexivity in Anthropology
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Marketing Research: Process and Systems for Decision Making
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Chapter 3: Marketing Research: An Aid to Decision Making
Chapter 3: Marketing Research: An Aid to Decision Making

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Field research



Field research or fieldwork is the collection of information outside of a laboratory, library or workplace setting. The approaches and methods used in field research vary across disciplines. For example, biologists who conduct field research may simply observe animals interacting with their environments, whereas social scientists conducting field research may interview or observe people in their natural environments to learn their languages, folklore, and social structures.Field research involves a range of well-defined, although variable, methods: informal interviews, direct observation, participation in the life of the group, collective discussions, analyses of personal documents produced within the group, self-analysis, results from activities undertaken off- or on-line, and life-histories. Although the method generally is characterized as qualitative research, it may (and often does) include quantitative dimensions.
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