Consumer evaluations of competing brands
... as well as two or more levels of an extrinsic cue – they examine the impact of varying price paid by consumers for a physically identical brand using between-subjects experiments. Thus, their findings show that (1) physical and mental performances by consumers receiving the high level of a LP-HC cue ...
... as well as two or more levels of an extrinsic cue – they examine the impact of varying price paid by consumers for a physically identical brand using between-subjects experiments. Thus, their findings show that (1) physical and mental performances by consumers receiving the high level of a LP-HC cue ...
Transportation Cost and Market Power of Middlemen
... The primary alternative to mill pricing is uniform-delivered (UD) pricing, where the marketing firms pay each producer the same net price and bear nominally the transportation costs themselves. Equilibria in a duopsony market with UD pricing ordinarily involves mixed strategies (add cites from ZS), ...
... The primary alternative to mill pricing is uniform-delivered (UD) pricing, where the marketing firms pay each producer the same net price and bear nominally the transportation costs themselves. Equilibria in a duopsony market with UD pricing ordinarily involves mixed strategies (add cites from ZS), ...
Premarket Forecasting for New Consumer Durable Goods: Modeling
... tion of product knowledge in memory into categories. Consumers use product categories to structure product knowledge in a meaningful, simplified manner, which helps them to make ongoing evaluations. For example, if a new product is categorized as belonging with other, attractive alternatives (e.g., ...
... tion of product knowledge in memory into categories. Consumers use product categories to structure product knowledge in a meaningful, simplified manner, which helps them to make ongoing evaluations. For example, if a new product is categorized as belonging with other, attractive alternatives (e.g., ...
Document
... It probably only gets used one or twice at most – maybe some guy will grab it to wipe off his windshield or something.” ...
... It probably only gets used one or twice at most – maybe some guy will grab it to wipe off his windshield or something.” ...
Ethical Pluralism as a Framework for Discussing Moral
... In ethics, I have been interested in sketching out a middle ground between absolutism and relativism. In teaching, I have been interested in exploring ways in which we visualize knowledge. ...
... In ethics, I have been interested in sketching out a middle ground between absolutism and relativism. In teaching, I have been interested in exploring ways in which we visualize knowledge. ...
Sales, Quantity Surcharge, and Consumer Inattention
... A quantity surcharge is the opposite of a quantity discount; it occurs when the same physical product is sold in two packs of different sizes and the large size has a higher price per unit than the small one. Quantity discounts find strong theoretical justification in models of nonlinear pricing and ...
... A quantity surcharge is the opposite of a quantity discount; it occurs when the same physical product is sold in two packs of different sizes and the large size has a higher price per unit than the small one. Quantity discounts find strong theoretical justification in models of nonlinear pricing and ...
prescription drug advertising: pros, cons
... The drugs advertisers claim that major goal of DTC advertising is to inform the consumers about the drugs and make them ask doctors about the advertised drugs. Some of the previous findings support this hypothesis. For instance, a survey conducted by Weissman et al. (2003) found no widespread advers ...
... The drugs advertisers claim that major goal of DTC advertising is to inform the consumers about the drugs and make them ask doctors about the advertised drugs. Some of the previous findings support this hypothesis. For instance, a survey conducted by Weissman et al. (2003) found no widespread advers ...
The Entrepreneurial Librarian
... entrepreneur and how it fits within the library world •To demonstrate three needed roles in every library - leaders, managers and coaches ...
... entrepreneur and how it fits within the library world •To demonstrate three needed roles in every library - leaders, managers and coaches ...
How marketing capabilities and current performance drive
... view—and applies these at the export marketing strategy level. Performance-feedback theory considers “current performance” i.e. the past year's product-market and financial outcomes as a key influencer in forming managers' strategic intentions, particularly when framed in terms of different referents ...
... view—and applies these at the export marketing strategy level. Performance-feedback theory considers “current performance” i.e. the past year's product-market and financial outcomes as a key influencer in forming managers' strategic intentions, particularly when framed in terms of different referents ...
Tilburg University Consumer packaged goods in the United States
... use the two weekly multimarket data sets. Using 158 weeks of data on the U.S. coffee category across the same 50 markets (from a slightly later time window [1996–1998]), we find that the R-square of the market × brand interactions is .81. Using another data set on the Mexican salsa category at the w ...
... use the two weekly multimarket data sets. Using 158 weeks of data on the U.S. coffee category across the same 50 markets (from a slightly later time window [1996–1998]), we find that the R-square of the market × brand interactions is .81. Using another data set on the Mexican salsa category at the w ...
View/Open
... Participant willingness to pay (WTP) was elicited using a choice-based response model varying the price of the existing Hormel product and the farm-raised product. The advantage of the choice-based conjoint (CBC) technique is that it allows for manipulation of attributes across scenarios to test spe ...
... Participant willingness to pay (WTP) was elicited using a choice-based response model varying the price of the existing Hormel product and the farm-raised product. The advantage of the choice-based conjoint (CBC) technique is that it allows for manipulation of attributes across scenarios to test spe ...
The Business of Ethics
... would be a fool to act differently. This third consideration does not obviate all duties, for example, just because every- one else is committing murder does not make it right for you to do so, but it does apply to those cases in which the morally desirable state of affairs can be produced only by ...
... would be a fool to act differently. This third consideration does not obviate all duties, for example, just because every- one else is committing murder does not make it right for you to do so, but it does apply to those cases in which the morally desirable state of affairs can be produced only by ...
The Role of Selling Costs in Signaling Price Image
... commitment. The explanation focuses on the role of selling costs. Advertising low prices to lure potential consumers can backfire when the store incurs costs to sell a product, such as attempting to find the right product match for the consumers. When that store attracts too many consumers who are u ...
... commitment. The explanation focuses on the role of selling costs. Advertising low prices to lure potential consumers can backfire when the store incurs costs to sell a product, such as attempting to find the right product match for the consumers. When that store attracts too many consumers who are u ...
PDF
... inspected lamb slaughtering plants. However, a relatively small number of large plants account for the majority of sheep and lamb slaughter. For example, only eight sheep packing plants have annual slaughter capacities of at least 300,000 head. Yet, these eight plants account for 80 percent of all s ...
... inspected lamb slaughtering plants. However, a relatively small number of large plants account for the majority of sheep and lamb slaughter. For example, only eight sheep packing plants have annual slaughter capacities of at least 300,000 head. Yet, these eight plants account for 80 percent of all s ...
The changing role of multinational companies in the global banana
... to own plantations in Jamaica, Belize and the Windward Islands, but withdrew from production and switched to purchasing its bananas through contracts with producers3. The disengagement from production was partly caused by legal and economic problems at the plantation level, but also reflects the cha ...
... to own plantations in Jamaica, Belize and the Windward Islands, but withdrew from production and switched to purchasing its bananas through contracts with producers3. The disengagement from production was partly caused by legal and economic problems at the plantation level, but also reflects the cha ...
Rethinking Ethical Leadership in Kenya: Adopting A
... organisational culture never effects real and fundamental change within that entity. ...
... organisational culture never effects real and fundamental change within that entity. ...
- Digital Commons @ Kennesaw State
... Considered as event valence within this paper, these constructs are on opposite ends of a spectrum. Informational events are those in which an individual feels freely able to engage. A person feels self-fulfillment when engaging in those events. Controlling events are those in which a person feels c ...
... Considered as event valence within this paper, these constructs are on opposite ends of a spectrum. Informational events are those in which an individual feels freely able to engage. A person feels self-fulfillment when engaging in those events. Controlling events are those in which a person feels c ...
PDF
... parameter of cooperatives and fluid processors. However, the role of government intervention was ignored in Suzuki et al. In the U.S. dairy industry, government intervention through the dairy price support program causes prices to be determined under two different structural regimes: a "market equil ...
... parameter of cooperatives and fluid processors. However, the role of government intervention was ignored in Suzuki et al. In the U.S. dairy industry, government intervention through the dairy price support program causes prices to be determined under two different structural regimes: a "market equil ...
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... featuring responses from 39,946 consumers across 54 MDA campaigns that ran over a three-year period (July 2007 to June 2010). Each campaign was conducted as a test-control experiment and advertised products from a variety of industries. This enables us to estimate how exposure to MDAs affected consu ...
... featuring responses from 39,946 consumers across 54 MDA campaigns that ran over a three-year period (July 2007 to June 2010). Each campaign was conducted as a test-control experiment and advertised products from a variety of industries. This enables us to estimate how exposure to MDAs affected consu ...
Consumer Preferences for Product Information and Price
... are estimated on an individual level, differences can be explained using psychometric latent constructs in a regression analysis. Towards this goal we work with three research questions that are related to research gaps that we identify: (1) Which types of product information do consumers prefer in ...
... are estimated on an individual level, differences can be explained using psychometric latent constructs in a regression analysis. Towards this goal we work with three research questions that are related to research gaps that we identify: (1) Which types of product information do consumers prefer in ...
Relative Ethics or Universal Ethics
... RELATIVE ETHICS OR UNIVERSAL ETHICS? Ethical Relativism: Major Premise: If judgments about right and wrong differ from culture to culture, then right and wrong are relative to culture, and there are no objective moral principles. Minor Premise: Judgments about right and wrong differ from culture to ...
... RELATIVE ETHICS OR UNIVERSAL ETHICS? Ethical Relativism: Major Premise: If judgments about right and wrong differ from culture to culture, then right and wrong are relative to culture, and there are no objective moral principles. Minor Premise: Judgments about right and wrong differ from culture to ...
SUBCULTURE: A BARGAIN CONCEPT IN MARKETING EDUCATION
... specifying what a subculture is, what it is not, and why, and when the subculture concept is relevant to marketing. Recommendations are made for the presentation of subculture in marketing education. INTRODUCTION A review of marketing and consumer behavior text books and literature reveals that the ...
... specifying what a subculture is, what it is not, and why, and when the subculture concept is relevant to marketing. Recommendations are made for the presentation of subculture in marketing education. INTRODUCTION A review of marketing and consumer behavior text books and literature reveals that the ...
sample chapter
... Outcomes of normative ethics are the prescriptions derived from asking normative questions. These prescriptions include accepted moral standards and codes. One such accepted moral standard identified by Beauchamp and Childress (2013) is the common morality. The common morality consists of normative ...
... Outcomes of normative ethics are the prescriptions derived from asking normative questions. These prescriptions include accepted moral standards and codes. One such accepted moral standard identified by Beauchamp and Childress (2013) is the common morality. The common morality consists of normative ...