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Development of a technology of dehydration of glycerol
... Influence of different ZrO2 amounts: Constant amount of 20wt.% H4SiW12O40 (SBA-15 support) ...
... Influence of different ZrO2 amounts: Constant amount of 20wt.% H4SiW12O40 (SBA-15 support) ...
Subconscious responses to fear-appeal health warnings: An
... modify (Fry 2006:33). Such behaviours include cigarettesmoking, unsafe road usage practices such as drinking-anddriving, traffic speeding, unsafe sex, unhealthy eating patterns and other poor lifestyle choices (Sheer & Chen 2008:936; Thompson, Barnett & Pearce 2009:181). Changing human behaviour, ho ...
... modify (Fry 2006:33). Such behaviours include cigarettesmoking, unsafe road usage practices such as drinking-anddriving, traffic speeding, unsafe sex, unhealthy eating patterns and other poor lifestyle choices (Sheer & Chen 2008:936; Thompson, Barnett & Pearce 2009:181). Changing human behaviour, ho ...
injuryprev-2014
... professional) truly values; (b) recognise that consumers often pay intangible costs, such as time and psychic discomfort associated with changing behaviours and (c) acknowledge that everyone involved in the exchange, including intermediaries, must receive valued benefits in return for their efforts.1 ...
... professional) truly values; (b) recognise that consumers often pay intangible costs, such as time and psychic discomfort associated with changing behaviours and (c) acknowledge that everyone involved in the exchange, including intermediaries, must receive valued benefits in return for their efforts.1 ...
MM_301_CB
... Cases are already announced in the session plan. Table-4 shows where the case is available and students are expected to have copies and prepare themselves before coming to the discussion. Groups will be formed and each group presents at least one case in the class. All groups are expected to come pr ...
... Cases are already announced in the session plan. Table-4 shows where the case is available and students are expected to have copies and prepare themselves before coming to the discussion. Groups will be formed and each group presents at least one case in the class. All groups are expected to come pr ...
An integrative review of sensory marketing: Engaging the senses to
... I have used two rules to decide what to cover. First, assuming that the purpose of this review is to spark more research in less traveled areas, I have chosen literature useful for generating such additional research. Conversely—I do not expand on research areas which have had decades of research in ...
... I have used two rules to decide what to cover. First, assuming that the purpose of this review is to spark more research in less traveled areas, I have chosen literature useful for generating such additional research. Conversely—I do not expand on research areas which have had decades of research in ...
L`Oreal v. eBay: Trademarks Reshaping Cross
... be beneficial to markets, where the price of the product were higher before the unrestricted parallel import was allowed, but benefits will be at the expense of consumers in low priced markets. Rules, which forbid firms to price discriminate across countries, are not justified on economic welfare gr ...
... be beneficial to markets, where the price of the product were higher before the unrestricted parallel import was allowed, but benefits will be at the expense of consumers in low priced markets. Rules, which forbid firms to price discriminate across countries, are not justified on economic welfare gr ...
The importance of apparel product attributes for female buyers
... These authors have classified the criteria as either intrinsic or extrinsic. Intrinsic cues are product attributes that cannot be changed or manipulated without also changing the physical characteristics of the product itself. Product attributes that are not component parts of the physical product b ...
... These authors have classified the criteria as either intrinsic or extrinsic. Intrinsic cues are product attributes that cannot be changed or manipulated without also changing the physical characteristics of the product itself. Product attributes that are not component parts of the physical product b ...
Seek commitment Specify objectives Generate strategies Evaluate
... the writing of experts. To be included, the source had to be published (book, paper in journal, or monograph); it had to relate to marketing; and it had to be a source where the reader would expect to find a comprehensive treatment of the planning process. The second, 'company sources', was based on ...
... the writing of experts. To be included, the source had to be published (book, paper in journal, or monograph); it had to relate to marketing; and it had to be a source where the reader would expect to find a comprehensive treatment of the planning process. The second, 'company sources', was based on ...
Full Text in
... framework. Although subculture preserves its 'marginal' status, this assignation of subversive social power opens up greater possibilities. In a sense, this fresh potential reaches its apotheosis in the work of current marketing and cultural studies where the term subculture has been designated a ne ...
... framework. Although subculture preserves its 'marginal' status, this assignation of subversive social power opens up greater possibilities. In a sense, this fresh potential reaches its apotheosis in the work of current marketing and cultural studies where the term subculture has been designated a ne ...
PDF
... pricing system for raw milk (Class I = beverage milk, Class II = manufactured milk), while others used a three-class pricing system (Class I = beverage milk, Class II = soft manufactured products, and Class III = hard manufactured products). Today, all federal milk marketing orders utilize four prod ...
... pricing system for raw milk (Class I = beverage milk, Class II = manufactured milk), while others used a three-class pricing system (Class I = beverage milk, Class II = soft manufactured products, and Class III = hard manufactured products). Today, all federal milk marketing orders utilize four prod ...
NBER WORKING PAPER SERIES INTELLECTUAL PROPERTY AND MARKETING Darius Lakdawalla Tomas Philipson
... competitive firms may engage in inefficient levels of non-price competition -- such as marketing -when these activities confer benefits on competitors. Patent monopolies may thus price less efficiently, but market more efficiently than competitive firms. We measure the empirical importance of this i ...
... competitive firms may engage in inefficient levels of non-price competition -- such as marketing -when these activities confer benefits on competitors. Patent monopolies may thus price less efficiently, but market more efficiently than competitive firms. We measure the empirical importance of this i ...
Marketing Management and Organization EWMBA 206 Fall 2007 Professor Ganesh Iyer
... Apple 1980s - a tremendous success story: » Introduced computers that anybody could learn to use » had a stranglehold on the US educational market, so kids got exposed to Apple much earlier than competitive products ...
... Apple 1980s - a tremendous success story: » Introduced computers that anybody could learn to use » had a stranglehold on the US educational market, so kids got exposed to Apple much earlier than competitive products ...
425-2013: Price and Cross-Price Elasticity Estimation
... models shown in many of the reference papers, elasticity values in sectors 3 and 7 of Figure 1 can have values of 0 to negative infinity as shown in Figure 2. For the same sectors of 3 and 7 of Figure 1, when elasticity values are less than zero and greater than -1 the demand response is referred as ...
... models shown in many of the reference papers, elasticity values in sectors 3 and 7 of Figure 1 can have values of 0 to negative infinity as shown in Figure 2. For the same sectors of 3 and 7 of Figure 1, when elasticity values are less than zero and greater than -1 the demand response is referred as ...
Are Staple Food Markets in Africa Efficient? Spatial
... The underlying objective of market integration analysis is to provide better understanding in implementation of such short- and long term policy interventions. Understanding the degree of market integration and the total transfer costs between pairs of markets can help diagnose problems in agricultu ...
... The underlying objective of market integration analysis is to provide better understanding in implementation of such short- and long term policy interventions. Understanding the degree of market integration and the total transfer costs between pairs of markets can help diagnose problems in agricultu ...
Engineering Ethics: An Introduction
... accidentally, the driver may be charged with manslaughter (or nothing), but not murder. The pedestrian is just as dead as if he had been murdered, but the driver’s intention was not to kill him, and the law treats the driver differently, as long as he was not reckless. The result is the same, but th ...
... accidentally, the driver may be charged with manslaughter (or nothing), but not murder. The pedestrian is just as dead as if he had been murdered, but the driver’s intention was not to kill him, and the law treats the driver differently, as long as he was not reckless. The result is the same, but th ...
Market share response and competitive
... competitive reaction functions of changes in price and promotion variables in response to changes in these variables by competitors. In general, when reactions occur within four periods, they are thought to be retailer-dominated, while longer-duration responses are thought to be manufacturer-dominat ...
... competitive reaction functions of changes in price and promotion variables in response to changes in these variables by competitors. In general, when reactions occur within four periods, they are thought to be retailer-dominated, while longer-duration responses are thought to be manufacturer-dominat ...
PDF
... pricing becoming soft as major retailers responded positively to each other’s price changes. The estimated profit margins and the estimated profit per period were higher after the implementation of the Northeast Dairy Compact. Dhar also finds that estimated profit margins across brands are higher fo ...
... pricing becoming soft as major retailers responded positively to each other’s price changes. The estimated profit margins and the estimated profit per period were higher after the implementation of the Northeast Dairy Compact. Dhar also finds that estimated profit margins across brands are higher fo ...
Ethics—The Basics by John Mizzoni
... • It emphasizes the analysis of moral actions • It emphasizes the application of moral principles • It focuses analysis on intentions (Are we intending to follow Natural Law?) • It adds the 3 theological virtues: faith, hope, and charity • It places ethics and virtues in a religious framework (When ...
... • It emphasizes the analysis of moral actions • It emphasizes the application of moral principles • It focuses analysis on intentions (Are we intending to follow Natural Law?) • It adds the 3 theological virtues: faith, hope, and charity • It places ethics and virtues in a religious framework (When ...
program content - Virginia Tourism Corporation
... A minimum of three Virginia entities must partner financially to apply for funding consideration. Partners may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations (DMO), private businesses, mu ...
... A minimum of three Virginia entities must partner financially to apply for funding consideration. Partners may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations (DMO), private businesses, mu ...
Dan Breznitz University of Toronto Vincenzo Palermo
... While a growing steam of literature has significantly advanced our understanding of the impact of different online advertising strategies on consumer behavior and intent to buy, we still have little knowledge about BT’s impact on profitability, competitive advantage, and, at least as important, inte ...
... While a growing steam of literature has significantly advanced our understanding of the impact of different online advertising strategies on consumer behavior and intent to buy, we still have little knowledge about BT’s impact on profitability, competitive advantage, and, at least as important, inte ...
Social and Ethical Responsibility
... Entrepreneurs can contribute by donating products and services, getting employees involved in philanthropy, and joining with other companies to promote social responsibility. ...
... Entrepreneurs can contribute by donating products and services, getting employees involved in philanthropy, and joining with other companies to promote social responsibility. ...
Pricing in the International Cellular Telephone Industry
... Previous research in international and global marketing has put considerable emphasis in recent years on studying how new products/innovations diffuse across the globe and how country characteristics affect such diffusion patterns (see Dekimpe et al. 2000a for an extensive review). The underlying id ...
... Previous research in international and global marketing has put considerable emphasis in recent years on studying how new products/innovations diffuse across the globe and how country characteristics affect such diffusion patterns (see Dekimpe et al. 2000a for an extensive review). The underlying id ...
Dissertation Prospectus: Advertising as Cultural Production Andrew
... that it is collective understandings of social order and instrumental rationality that shapes policymaking (1994: 2). He introduces the notion of industrial culture, or the “institutionalized principles of industrial organization and economic behavior” which “consist of practices and associated mean ...
... that it is collective understandings of social order and instrumental rationality that shapes policymaking (1994: 2). He introduces the notion of industrial culture, or the “institutionalized principles of industrial organization and economic behavior” which “consist of practices and associated mean ...
University of Groningen Vertical price leadership on local maize
... study differs in that its main focus is on empirical analysis. In order to verify whether the price formation process is driven by retailers, wholesalers, or both, we can distinguish two segments in the market: the retail segment and the wholesale segment. We assume that actors in both segments try ...
... study differs in that its main focus is on empirical analysis. In order to verify whether the price formation process is driven by retailers, wholesalers, or both, we can distinguish two segments in the market: the retail segment and the wholesale segment. We assume that actors in both segments try ...