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Chapter 27
Chapter 27

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Week 5: Competitive Forces on the Internet Part I

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... •Create value through sustainable uniqueness •Customers must be willing to pay more (price premium) for the product/service uniqueness than the firm paid to create it •Controlling costs in non-competencerelated activities is key to maintain acceptable price premium ...
Name - الجامعة الإسلامية بغزة
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Icarus paradox

The Icarus paradox is a neologism coined by Danny Miller in his 1990 book by the same name. The term refers to the phenomenon of businesses failing abruptly after a period of apparent success, where this failure is brought about by the very elements that led to their initial success. It alludes to Icarus of Greek mythology, who drowned after flying too close to the Sun. The failure of the very wings that allowed him to escape imprisonment and soar through the skies was what ultimately led to his demise, hence the paradox.
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