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Buyer-Driven Endogenous Adoption of Improved Technologies
Buyer-Driven Endogenous Adoption of Improved Technologies

... • Does this conflict with theory? • How can VC programs persist in competitive equilibrium? – No guarantee on credit recovery – VC = increased production cost – these firms should be driven out of the market by more ‘efficient’ firms ...
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communicating customer value and the information gap

... between  markets,  businesses  and  customers,  and  taking  into  account  the  scope  of  marketing  tools  (including  those  of  communication)  used  by  Polish  companies,  we  can  talk  about  the  untapped  potential  of  marketing  initiatives.  The  more  so  because  Poles  not  only  do ...
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... does not have a major impact on a customer’s budget, the demand is usually inelastic.  When an increase in the price of a good or service has a major impact on a customer’s budget, the customer most likely will no longer buy the product. In this case, the demand is elastic.  Example: Luxury suite ...
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... general idea that markets lead to an efficient allocation of resources. • The first problem imperfect competition can affect is consumer decisions ...
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... therefore not a profit-maximizing strategy for the individual firm – though it may be the result of competitive interactions between firms. Our paper considers the stability of these interactive strategies. Thread 1 The theory we’re critiquing is the Marshall theory of the firm, which like the Courn ...
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... does not have a major impact on a customer’s budget, the demand is usually inelastic.  When an increase in the price of a good or service has a major impact on a customer’s budget, the customer most likely will no longer buy the product. In this case, the demand is elastic.  Example: Luxury suite ...
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... Case Description: The case presents the profit plan as a tool to quantify strategic alternatives. Using projected revenue and cost schedules, students are required to build a profit plan (including an income statement and balance sheet) for a closely-held coffee manufacturer in Italy. Students must ...
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... At quantities less than the equilibrium quantity, such as Q1, the value to buyers exceeds the cost to sellers. At quantities greater than the equilibrium quantity, such as Q2, the cost to sellers exceeds the value to buyers. Therefore, the market equilibrium maximizes the sum of producer and ...
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The Domino Theory of Marketing

... Here’s the analogy; when dominos are set upright and each one is correctly aligned, you can form a chain of events that continues the forward momentum all the way through to the end, with just a small push. However, if just one isn’t set up correctly the forward momentum falls short and stops the en ...
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the importance of advertising during times of economic uncertainty

The Importance of B2B advertising during times of economic
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Icarus paradox

The Icarus paradox is a neologism coined by Danny Miller in his 1990 book by the same name. The term refers to the phenomenon of businesses failing abruptly after a period of apparent success, where this failure is brought about by the very elements that led to their initial success. It alludes to Icarus of Greek mythology, who drowned after flying too close to the Sun. The failure of the very wings that allowed him to escape imprisonment and soar through the skies was what ultimately led to his demise, hence the paradox.
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