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Motivational appeals arouse the audience to take action
Motivational appeals arouse the audience to take action

... It is important to remember that only an unsatisfied need or desire can be used to motivate the listener. You need to understand the current state of the audience to select the appropriate motives for your appeal. Abraham H. Maslow developed a Hierarchy of Needs, consisting of five hierarchic classe ...
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... • from large institutions and mass culture • to small groups and individual interactions ...
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Community development

The United Nations defines Community development as ""a process where community members come together to take collective action and generate solutions to common problems."" It is a broad term given to the practices of civic leaders, activists, involved citizens and professionals to improve various aspects of communities, typically aiming to build stronger and more resilient local communities.Community development seeks to empower individuals and groups of people with the skills they need to effect change within their communities. These skills are often created through the formation of large social groups working for a common agenda. Community developers must understand both how to work with individuals and how to affect communities' positions within the context of larger social institutions.Community development as a term has taken off widely in anglophone countries i.e. the US, UK, Australia, Canada and New Zealand and other countries in the Commonwealth. It is also used in some countries in eastern Europe with active community development associations in Hungary and Romania. The Community Development Journal, published by Oxford University Press, since 1966 has aimed to be the major forum for research and dissemination of international community development theory and practice.Community development approaches are recognised internationally. These methods and approaches have been acknowledged as significant for local social, economic, cultural, environmental and political development by such organisations as the UN, WHO, OECD, World Bank, Council of Europe and EU.
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