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kotler10_crsr
kotler10_crsr

Microeconomics for MBAs: The Economic Way of Thinking for
Microeconomics for MBAs: The Economic Way of Thinking for

... Our discussion in chapter 6 has been based on the assumption that individuals know what they want – what their preferences are. “Preference,” however, is a nebulous concept. In this Reading, we can add a little more concreteness to the concept of preference by developing the concept of indifference ...
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... Marginal Revenue for a Firm with a Downward-Sloping Demand Curve FIGURE 12-3 The Demand and Marginal Revenue Curves for a Monopolistically Competitive Firm Any firm that has the ability to affect the price of the product it sells will have a marginal revenue curve that is below its demand curve. We ...
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Economic equilibrium



In economics, economic equilibrium is a state where economic forces such as supply and demand are balanced and in the absence of external influences the (equilibrium) values of economic variables will not change. For example, in the standard text-book model of perfect competition, equilibrium occurs at the point at which quantity demanded and quantity supplied are equal. Market equilibrium in this case refers to a condition where a market price is established through competition such that the amount of goods or services sought by buyers is equal to the amount of goods or services produced by sellers. This price is often called the competitive price or market clearing price and will tend not to change unless demand or supply changes and the quantity is called ""competitive quantity"" or market clearing quantity.
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