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Economic Analysis of Plantain Marketing in Odigbo Local
Economic Analysis of Plantain Marketing in Odigbo Local

... Satisfaction of consumer is one of the major aims of agricultural production. This objective is achieved when marketers finally transfer the product to consumers after adding various utilities like form, time, place and possession utilities to the product through numerous activities they perform on ...
The Power Behind Account-Based Marketing
The Power Behind Account-Based Marketing

... for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important. ABM practitioners ditch the marketing approach that looks to impress by amassing a large quantity of leads, using time and energy to focus on crucial contacts and accounts. AMB’s ...
Coupons New York Times
Coupons New York Times

An Analytical Study On Covert Advertising : Product
An Analytical Study On Covert Advertising : Product

Hastings District Marketing, Visitor and Events Strategy
Hastings District Marketing, Visitor and Events Strategy

... of the region) and broader visitor markets there will be a broader range of audience segments. At a higher level there will be the family visitor audience, and the no kids, leisure audiences. The family audience is likely to be looking for activities and services for the whole family, and perhaps ac ...
The Link between Standardization/Adaptation of International
The Link between Standardization/Adaptation of International

... is a complicated process, which depends on a company’s objectives and its set goals. Satisfaction may mean success for one company and failure for another company. So results of research of such nature often do not allow making any generalisations and modelling behaviour of other companies. Therefor ...
Official PDF , 6 pages
Official PDF , 6 pages

... • Determining the target group(s) to identify potential customers and their motivational factors; and • Designing the brand communication strategy to create a promise and translate it into a concept—how the brand will be communicated and delivered, e.g., core brand elements, brand messages and image ...
Principles of Business, 8e CHAPTE R 10
Principles of Business, 8e CHAPTE R 10

... ● All businesses must complete some marketing activities even if that is not their focus. ...
Companies that are marketing a product face different challenges
Companies that are marketing a product face different challenges

... Structure & nature of distribution channels: For the goods there are distribution channels which make them available with the buyers. But services normally don’t have one as these are consumed at the time & point of production, so this is like direct marketing of goods. The services come directly fr ...
The Internet Marketing Strategy of an On
The Internet Marketing Strategy of an On

IOSR Journal of Business and Management (IOSR-JBM)
IOSR Journal of Business and Management (IOSR-JBM)

... shift from simply landing sales to ensuring buyer satisfaction after the purchase. To keep buyers happy, vendors must maintain constructive interaction with purchasers – which includes keeping up on their complaints and future needs. Repeat orders will go to those sellers who have done the best job ...
Download Full Article
Download Full Article

... The Indian Cement Industry has achieved an installed capacity of 242 million tonnes and is targeted to reach 600 million by 2020. India has 97 per cent of the installed capacity through dry process; the Indian Cement Industry has been adopting latest technologies for energy conservation and pollutio ...
Symbiotic marketing: a network perspective
Symbiotic marketing: a network perspective

... Symbiotic relationships, on the other hand, allow the firm to achieve significant leverage in the marketplace by not only accessing external resources but also by identifying and exploiting market voids at a reduced capital outlay outlay. Furthermore, as traditional market segment boundaries become ...
Regional Exam
Regional Exam

... D. only when money is involved. 2. A supermarket customer wants to purchase an advertised product, but the product is not in stock. This is an example of a problem in the area of distribution known as A. warehousing. C. stock handling. B. inventory control. D. leasing. 3. Technological advancements ...
- Covenant University
- Covenant University

... and satisfaction of clients’ needs and wants. These objectives can be attained by identifying the likely marketing mix variables and strategies, including relevant environmental impacts on them. There is, therefore, the need to carry out this research given the enormity of the problem facing the oil ...
Deceptive Advertising
Deceptive Advertising

... Acai Berry had to stop production in 2010 because their consumers were being scammed. Consumers were promised a ‘risk-free’ trial of the product, and then were later billed by the company repeatedly for that free trial. Also, the company used fake endorsees to promote a faulty product (Becker). If t ...
Untitled - CMO Summit
Untitled - CMO Summit

Nomfundo Nkosi - Department of Psychology
Nomfundo Nkosi - Department of Psychology

... knew that their brands had to be there. With the conception of social networks advertiser have also began taking advantage and trying to meet consumers where they are . Facebook , Twitter , Youtube amongst other social networks have transformed the manner in which people interact daily. . Various pu ...
an investigation of marketing strategies adopted
an investigation of marketing strategies adopted

... Kenya's robust banking industry may have improved tremendously in terms of size, profitability and product offering over the last 10 years but the growth does not reflect in the country's overall development. However bank services are still limited, insufficient and inaccessible to small scale farme ...
Vertical Measures PDF
Vertical Measures PDF

... Content marketing works best when it shows how to use the firm’s products, offers patterns and recipes, demonstrates how to style the product, and entertains its target audience. This information can be presented a variety of formats including text, images, video, audio and/or presentations. Incorpo ...
meddelanden från
meddelanden från

... for himself by offering a product different from others. Chamberlin defined product differentiation as distinguishing the goods or services of a particular seller from those of other sellers on any basis that is important to the buyer and effects the preference. Chamberlin suggested that differences ...
Chapter 8 New Product Development
Chapter 8 New Product Development

... From a broader marketing perspective, firms that develop the necessary organizational structures and processes to continuously and efficiently generate new products are more likely to be in tune with their customers’ needs and wants. Direct communication with customers, an essential foundation of n ...
Marketing Extension to Georgia, May 2005
Marketing Extension to Georgia, May 2005

... then-Extension Director Wayne Jordan charged a statewide committee to establish a marketing mission as part of Extension’s strategic plan. What followed was a nearly 200-page notebook, materials and templates, annual required training for new agents and optional training for everyone, and county mar ...
2005 Cooperative Extension marketing plan
2005 Cooperative Extension marketing plan

... then-Extension Director Wayne Jordan charged a statewide committee to establish a marketing mission as part of Extension’s strategic plan. What followed was a nearly 200-page notebook, materials and templates, annual required training for new agents and optional training for everyone, and county mar ...
Experience marketing - VGTU leidykla TECHNIKA
Experience marketing - VGTU leidykla TECHNIKA

... Experience marketing offers engaging, interactive, and entertaining brand experiences. Brakus et al. (2009) define brand experience as “subjective, internal consumer responses (sensations, feelings, and cognitions) and behavioural responses evoked by brand-related stimuli” that are part of a brand’s ...
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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
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