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Texas Risk Management Education Program
Texas Risk Management Education Program

... 1) Where producer interest exists, work with county level faculty, Master Marketer graduates and other local leadership to create new marketing clubs. 2) Support and encourage county level faculty to utilize marketing clubs as an effective means of educating their local producers. 3) Train marketing ...
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... There are additional means for dividing market segments. For example, when examining the general “pleasure traveller” market segment, a organisation, depending on its location and possible seasons, may wish to target its efforts to specific, identifiable subgroups. Each market segment potentially re ...
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Chapter 4 - Garnet Valley School District

...  Consumers want to choose the alternatives that provide us the most satisfaction or the greatest value  If marketers want to satisfy customer needs, they must understand how consumers choose what they will buy  Different theories are made, but there is a general agreement that people follow a ser ...
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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
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