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Marketing Minute ~ Marketing For Non Profit Organizations
Marketing Minute ~ Marketing For Non Profit Organizations

... My best recommendation - Social Media Marketing * Social media marketing consists of the attempt to use social media to persuade consumers that one’s company, products and/or services are worthwhile. Businesses using social media want to sell their products or services, but need to be perceived as m ...
events and their importance in strategic marketing communication
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Promotion and Pricing Strategies
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... Advertising and the Product Life Cycle • Informative advertising Build ____________ demand for a product. • Persuasive advertising Improve the ____________ status of a product. • Reminder-oriented advertising Maintain awareness of the importance and usefulness of a ____________. ...
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... outdoor and indoor marketing, sms, e-mail, you can get an individual to be more sport orientated and more active, thus becoming a sports consumer, this in combination with the demographic data can certainly lead to a successful information campaign. (Iacobini A., 2013. “Influencing sports culture fo ...
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... its competitor by adopting methods of 'comparison advertising'. This is a very common observation in day-to-day life. Firms with same brands are often seen proving their products better than their rival. ...
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... with its definition. Actually, definitions of marketing vary. According to Philip Kotler, an authority in the field of marketing, marketing means a social process in which either individuals or groups fulfill their needs and wants by producing goods and services, and it is achieved either by selli ...
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Presenting Sponsor Presenting Sponsor Program

... media and blogs liberated Marketers to finally do what they wanted to do with their online content without getting bogged down in byzantine processes or hard to use technology. Launch a blog, post to Slideshare, tweet, or build a community on Facebook or LinkedIn could all be done outside of the cor ...
Company and Marketing Strategy
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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message. In marketing and advertising, it is a specific group of people within the target market at which a product or the marketing message of a product is aimed (Kotler 2000). For example, if a company sells new diet programs for men with heart disease (target market), the communication may be aimed at those men but also perhaps at their spouses (target audience). Targeted marketing and targeted advertising strive for narrowcasting rather than broadcasting.A target audience can be formed of people of a certain age group, gender, marital status, etc., e.g. teenagers, females, single people, etc. A combination of factors, e.g. men aged 20–30 is a common target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determining the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). Perhaps the biggest mistake it is possible to make in targeting is trying to reach everybody and ending up appealing to no-one.
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