Medicalization and Marketing
... move on to investigate the alleged links between medicalization and marketing, first by looking at mass media portrayals of health and medicine, and then by examining pharmaceutical marketing strategies. In the latter sections of the paper we consider the effects of medicalization, draw some prelimi ...
... move on to investigate the alleged links between medicalization and marketing, first by looking at mass media portrayals of health and medicine, and then by examining pharmaceutical marketing strategies. In the latter sections of the paper we consider the effects of medicalization, draw some prelimi ...
An Empirical Study on the Promotional Mix and Brand Equity: Mobile
... a result. One of the most important marketing decisions that managers may need to make centers around determining the most effective way to promote their business and products. This study examines how promotional mix i.e. advertising, personal selling, sale promotion, public relations and direct mar ...
... a result. One of the most important marketing decisions that managers may need to make centers around determining the most effective way to promote their business and products. This study examines how promotional mix i.e. advertising, personal selling, sale promotion, public relations and direct mar ...
Marketing for Microfinance
... tremendously from country to country. Institutions operating in markets with a developed advertising industry will usually need to spend more. The ultimate test of any marketing strategy is the return on investment. Every marketing department has to show that the money is not “spent” but rather “inv ...
... tremendously from country to country. Institutions operating in markets with a developed advertising industry will usually need to spend more. The ultimate test of any marketing strategy is the return on investment. Every marketing department has to show that the money is not “spent” but rather “inv ...
IOSR Journal of Business and Management (IOSR-JBM)
... beliefs and influences that in turn create needs. These needs are already embedded into the human but the values identify the proper channel through which these needs are to be met. ...
... beliefs and influences that in turn create needs. These needs are already embedded into the human but the values identify the proper channel through which these needs are to be met. ...
0 - Institute for Brands and Brand Relationships | BBR 2014
... College’s Carroll School of Management and is the Chair of the Marketing Department. Her main areas of research expertise are customer management, customer equity, and the dynamics of customer-‐firm relationsh ...
... College’s Carroll School of Management and is the Chair of the Marketing Department. Her main areas of research expertise are customer management, customer equity, and the dynamics of customer-‐firm relationsh ...
to view Module Synopses. - TEG International College
... Alvin Toffler’s famous comment ‘There is only one constant today and that is change’ was made some decades ago, but now change itself is changing at a fast rate. The phenomenal pace of change in countries such as China and India is impacting on older, established economies in the western world. With ...
... Alvin Toffler’s famous comment ‘There is only one constant today and that is change’ was made some decades ago, but now change itself is changing at a fast rate. The phenomenal pace of change in countries such as China and India is impacting on older, established economies in the western world. With ...
Market Orientation and Corporate Performance of Insurance Firms in
... orientation, competitor orientation and inter functional coordination have influenced the corporate performance of these insurance firms. This study adopted a survey research methodology to examine the market orientation strategies of insurance firms in an attempt to attain their desired performance ...
... orientation, competitor orientation and inter functional coordination have influenced the corporate performance of these insurance firms. This study adopted a survey research methodology to examine the market orientation strategies of insurance firms in an attempt to attain their desired performance ...
Dr. Mohammad Jamil - Determinants and Impacts of Applying E
... affecting final purchase decisions by acting as a portal of information for tourism businesses. It is concluded by many authors and practitioners that those hospitality establishments who opted not to use the World Wide Web were likely losing an important competitive advantage. Therefore, the rapid ...
... affecting final purchase decisions by acting as a portal of information for tourism businesses. It is concluded by many authors and practitioners that those hospitality establishments who opted not to use the World Wide Web were likely losing an important competitive advantage. Therefore, the rapid ...
Milk production and marketing
... to all the producers of the commodity, however, only the members of the cooperative bear the costs of generating these benefits. In this situation there is an incentive not to become a member of the cooperative. Farmers may react to this by seeking government legislation to make it compulsory for al ...
... to all the producers of the commodity, however, only the members of the cooperative bear the costs of generating these benefits. In this situation there is an incentive not to become a member of the cooperative. Farmers may react to this by seeking government legislation to make it compulsory for al ...
Managing Brand Equity in an Integrated Marketing
... We all know it; the digital era is here changing how businesses operate. The media environment has changed dramatically from what it was only a decade ago and the traditional advertising media such as TV and magazines are said to lose their grip on consumers. Combined with other factors technology h ...
... We all know it; the digital era is here changing how businesses operate. The media environment has changed dramatically from what it was only a decade ago and the traditional advertising media such as TV and magazines are said to lose their grip on consumers. Combined with other factors technology h ...
The Essential Sales Playbook
... when, if and how those deals are closed/won or lost. Marketing now has the ability and directive to influence performance throughout the entire funnel, from first contact to close. If marketers are to be responsible for revenue, it’s important to be very cognizant of what is needed to drive conversi ...
... when, if and how those deals are closed/won or lost. Marketing now has the ability and directive to influence performance throughout the entire funnel, from first contact to close. If marketers are to be responsible for revenue, it’s important to be very cognizant of what is needed to drive conversi ...
Social marketing transformed: Kotler, Polonsky and Hastings reflect
... justify this stance. These include, but are not limited to: the launch in 2011 of the Journal of Social Marketing from the Emerald stable; the thriving World Social Marketing Conference; the establishment of several social marketing research centres, including the Institute for Social Marketing at t ...
... justify this stance. These include, but are not limited to: the launch in 2011 of the Journal of Social Marketing from the Emerald stable; the thriving World Social Marketing Conference; the establishment of several social marketing research centres, including the Institute for Social Marketing at t ...
Rate Card - Shopper Marketing Magazine
... and other digital promotional ideas. If the players – Visa, Walmart, Apple, MCX, etc. – really are playing for serious money, they’ll want these incentives delivered by apps and tools that truly can motivate shoppers. That, in turn, should hasten a consolidation among app makers, the cream should ri ...
... and other digital promotional ideas. If the players – Visa, Walmart, Apple, MCX, etc. – really are playing for serious money, they’ll want these incentives delivered by apps and tools that truly can motivate shoppers. That, in turn, should hasten a consolidation among app makers, the cream should ri ...
Marketing database essentials
... The marketing database is a fundamental building block of the successful enterprise. It’s often said that data, used effectively, is the most valuable asset that an organisation has. Or, more colloquially, knowledge is power! As well as being a platform for marketing communications, the applications ...
... The marketing database is a fundamental building block of the successful enterprise. It’s often said that data, used effectively, is the most valuable asset that an organisation has. Or, more colloquially, knowledge is power! As well as being a platform for marketing communications, the applications ...
ASSESMENT OF MARKETING STRATEGIES ADOPTEDT BY TOUR
... the jobs are accessible to anybody and not only for highly qualified job seekers. ...
... the jobs are accessible to anybody and not only for highly qualified job seekers. ...
Challenges And Key Success Factors Of African Descent Foreign-Owned SMES... Eastern Cape Province Of South Africa: A Case Of Selected...
... are generated by SMEs (KNC and Associates, 2002). In South Africa, SMEs contribute 37% to employment, which is important in the light of the decrease in formal employment (KNC and Associates, 2002). This sector also contributes about 30% to the GDP of the economy. This is compared to the 1% of large ...
... are generated by SMEs (KNC and Associates, 2002). In South Africa, SMEs contribute 37% to employment, which is important in the light of the decrease in formal employment (KNC and Associates, 2002). This sector also contributes about 30% to the GDP of the economy. This is compared to the 1% of large ...
ASSESMENT OF MARKETING STRATEGIES TOUR OPERATORS
... the jobs are accessible to anybody and not only for highly qualified job seekers. ...
... the jobs are accessible to anybody and not only for highly qualified job seekers. ...
What is a Product? - FMT-HANU
... Kotler, Brown, Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia ...
... Kotler, Brown, Adam & Armstrong: International Marketing 3e © 2006 Pearson Education Australia ...
Social Marketing Ethics - The National Social Marketing Centre
... favour of the state. A detailed analysis of these issues can be found in the original paper cited above. What is clear however is that social marketing, like all other interventions, needs to be guided by ethical standards. The checklist and draft code at the end of this paper sets out some of the k ...
... favour of the state. A detailed analysis of these issues can be found in the original paper cited above. What is clear however is that social marketing, like all other interventions, needs to be guided by ethical standards. The checklist and draft code at the end of this paper sets out some of the k ...
Enhancing Client/Agency Relationships
... conversations in ANA committee meetings regarding subpar assignment briefs being developed by clients which, in turn, lead to disappointing work from agencies. Initially, this was a bit of a surprise. The briefing process has been around forever, therefore shouldn’t best practices already be well es ...
... conversations in ANA committee meetings regarding subpar assignment briefs being developed by clients which, in turn, lead to disappointing work from agencies. Initially, this was a bit of a surprise. The briefing process has been around forever, therefore shouldn’t best practices already be well es ...