The Resource-Based View and Marketing
... other type of) business assets must be absorbed, transformed and leveraged as part of some organization process if they are to convert inputs into products or solutions that customers desire—and thus, generate economic value for the organization (Lehmann, 1997; Srivastava, Shervani & Fahey, 1999). ...
... other type of) business assets must be absorbed, transformed and leveraged as part of some organization process if they are to convert inputs into products or solutions that customers desire—and thus, generate economic value for the organization (Lehmann, 1997; Srivastava, Shervani & Fahey, 1999). ...
“Measuring the Effectiveness of IMC On Real Estate Business”
... On the other hand, Real estate is a flourishing industry in Bangladesh. Within a very short span of time real estate has become one of the most lucrative businesses of the country. With the growing economy, the demand for residential along with commercial constructions have radically augmented. Over ...
... On the other hand, Real estate is a flourishing industry in Bangladesh. Within a very short span of time real estate has become one of the most lucrative businesses of the country. With the growing economy, the demand for residential along with commercial constructions have radically augmented. Over ...
Department of Marketing - Catalog
... The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s offerings. Courses present practical treatment of such topics as marketing strategy, customer demand analysis, market segmentatio ...
... The marketing degree provides students with the theory and methods used by businesses to develop strategies for designing, pricing, distributing, and promoting the firm’s offerings. Courses present practical treatment of such topics as marketing strategy, customer demand analysis, market segmentatio ...
setting the marketing scene: discourse and ideology in marketing
... organizing. They are, in other words, the interaction order of management”. I would like to translate this statement of Boden’s into the context of marketing practice, hence proposing that meetings are to be conceived of as the basic social site wherein the cornerstones of marketing production are p ...
... organizing. They are, in other words, the interaction order of management”. I would like to translate this statement of Boden’s into the context of marketing practice, hence proposing that meetings are to be conceived of as the basic social site wherein the cornerstones of marketing production are p ...
Pricing methods
... concerned with the effectiveness of promotional activities in gaining market share and sales growth. Promotional activities cover advertising, sales promotions, publicity and personal selling which are widely used tools to communicate with target markets. Third is the quality of sales people, which ...
... concerned with the effectiveness of promotional activities in gaining market share and sales growth. Promotional activities cover advertising, sales promotions, publicity and personal selling which are widely used tools to communicate with target markets. Third is the quality of sales people, which ...
The firms benefits of mobile CRM from the relationship marketing
... empiric studies about CRM are rare, despite their multiple benefits to company management. In this context, companies face the process of building and maintaining relationships that prove to be valuable for both customers and the company. Considering a proposal of integrating the TOE model (Technolog ...
... empiric studies about CRM are rare, despite their multiple benefits to company management. In this context, companies face the process of building and maintaining relationships that prove to be valuable for both customers and the company. Considering a proposal of integrating the TOE model (Technolog ...
How Explanatory Analytics Enables Marketing Leadership
... looking for clues into how their latest innovations are resonating with customers. The challenge here, however, is that the reporting on the effectiveness of these new platforms always lags behind results. Experimentation, while bold and innovative, is often like shooting in the dark. And while ther ...
... looking for clues into how their latest innovations are resonating with customers. The challenge here, however, is that the reporting on the effectiveness of these new platforms always lags behind results. Experimentation, while bold and innovative, is often like shooting in the dark. And while ther ...
Personal Branding and Employee Advocacy in Finnish Companies Sonja Katila
... have. To understand how they could be used in Finnish companies, a qualitative research method was conducted with a Finnish company to gain insight on the Finnish market. The results of the study showed that both employee advocacy and personal branding, if done properly, is beneficial for Finnish co ...
... have. To understand how they could be used in Finnish companies, a qualitative research method was conducted with a Finnish company to gain insight on the Finnish market. The results of the study showed that both employee advocacy and personal branding, if done properly, is beneficial for Finnish co ...
OUR ORGANIZATION
... “The secret of search marketing is that it delivers on the core goal of advertising. If you spend ad dollars, you should get back more customers, more revenue and more information. Search takes a step beyond brand or even direct response advertising and does what advertising is ultimately supposed t ...
... “The secret of search marketing is that it delivers on the core goal of advertising. If you spend ad dollars, you should get back more customers, more revenue and more information. Search takes a step beyond brand or even direct response advertising and does what advertising is ultimately supposed t ...
Paving the way for “distinguished marketing”
... from recent research are significant: when the marketing department provides high quality research and can translate customer needs into product characteristics (customer connection), its influence in new product decisions increases (Drechsler, Natter, & Leeflang, forthcoming). This influence also enhan ...
... from recent research are significant: when the marketing department provides high quality research and can translate customer needs into product characteristics (customer connection), its influence in new product decisions increases (Drechsler, Natter, & Leeflang, forthcoming). This influence also enhan ...
Meat Marketing Planner: Strategic Marketing for Farm-to
... manufacturer expects strong promotional support.” In the U.S. food industry, the terms “wholesaler” and “distributor” tend to be used interchangeably. Both purchase products from the producer or manufacturer and sell to a retailer or another distributor. Some people distinguish between the two, noti ...
... manufacturer expects strong promotional support.” In the U.S. food industry, the terms “wholesaler” and “distributor” tend to be used interchangeably. Both purchase products from the producer or manufacturer and sell to a retailer or another distributor. Some people distinguish between the two, noti ...
On Direct Mail - International Post Corporation
... Japan is one of the countries where Mobile Internet Marketing is really booming, following the important success of i-mode services (internet access services) introduced by telecommunication companies in 1999. Within three years , this media platform has reached 50 million people4. In August 2009, t ...
... Japan is one of the countries where Mobile Internet Marketing is really booming, following the important success of i-mode services (internet access services) introduced by telecommunication companies in 1999. Within three years , this media platform has reached 50 million people4. In August 2009, t ...
Study on State-owned Commercial Banks’ Marketing Strategies
... strategy. For example the financial institutions can expand their scopes of the banking products such as developing insurance, securities intermediary and fund services. By doing those, the banks will be able to bring their initiatives in the fields such as technology, human resources and resources ...
... strategy. For example the financial institutions can expand their scopes of the banking products such as developing insurance, securities intermediary and fund services. By doing those, the banks will be able to bring their initiatives in the fields such as technology, human resources and resources ...
Citrix Service Provider Center of Excellence Solution Brief
... solutions help IT and service providers to build, manage and secure, virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more ...
... solutions help IT and service providers to build, manage and secure, virtual and mobile workspaces that seamlessly deliver apps, desktops, data and services to anyone, on any device, over any network or cloud. This year Citrix is celebrating 25 years of innovation, making IT simpler and people more ...
Factors Influencing Consumer Buying Behaviour
... consumption point without putting the marketing machinery at work. The consumers aim at attaining optimum consumer surplus, be it durables or non-durables, while making such purchases to satisfy their wants. Conversely, the marketers do constantly strive for maximization of profit margin for their s ...
... consumption point without putting the marketing machinery at work. The consumers aim at attaining optimum consumer surplus, be it durables or non-durables, while making such purchases to satisfy their wants. Conversely, the marketers do constantly strive for maximization of profit margin for their s ...
Online marketing is advertising through internet media to drive sales.
... It can provide maximum information about the product or service, offers, and transactions. ...
... It can provide maximum information about the product or service, offers, and transactions. ...
The Effect of Sales Promotion on TV Advertising Revenue
... This study is on sales promotion and its effects on advertising revenue of TV Africa, Ghana. The study focuses on how sales promotion is used to generate revenue, how it is done, the common sale promotion tools and strategies adopted by the company, and to find out if sale promotions increase advert ...
... This study is on sales promotion and its effects on advertising revenue of TV Africa, Ghana. The study focuses on how sales promotion is used to generate revenue, how it is done, the common sale promotion tools and strategies adopted by the company, and to find out if sale promotions increase advert ...
Implementation Challenges: Triggers for Interactions in Marketing
... a complex set of interacting relationships to achieve total integration across functions. Like much existing marketing literature, Piercy’s work highlights the interactive and complex nature of strategy making, yet does not explain how organisations actually go about this. The literature reflects so ...
... a complex set of interacting relationships to achieve total integration across functions. Like much existing marketing literature, Piercy’s work highlights the interactive and complex nature of strategy making, yet does not explain how organisations actually go about this. The literature reflects so ...
