- UEA Digital Repository
... how the narrative of ‘The Hunger Games’-trilogy presents us with an excellent analogy for the ‘Publishing Games’ that are at the heart of today’s marketing academia and drive not only the review process at our leading journals, but also the ever-growing obsession with journal rankings and dubious re ...
... how the narrative of ‘The Hunger Games’-trilogy presents us with an excellent analogy for the ‘Publishing Games’ that are at the heart of today’s marketing academia and drive not only the review process at our leading journals, but also the ever-growing obsession with journal rankings and dubious re ...
Research on Regional Cluster Marketing of SME
... allied forces through cooperation, meanwhile, share information and attend joint actions by common work to get more business. Therefore, through cooperative marketing, SMEs can bring the advantages into full play, such as products integration which an individual company may lack, regional brands, ma ...
... allied forces through cooperation, meanwhile, share information and attend joint actions by common work to get more business. Therefore, through cooperative marketing, SMEs can bring the advantages into full play, such as products integration which an individual company may lack, regional brands, ma ...
Extending Marketing Activities and Strategies from Domestic to
... tors are relatively similar across the U.S., U.K., Canadian, and Western European markets. In short, a standardized approach of resource allocation evoked similar performance responses from these markets. Standardization occurs when a marketing activity is conducted the same, or a marketing strategy ...
... tors are relatively similar across the U.S., U.K., Canadian, and Western European markets. In short, a standardized approach of resource allocation evoked similar performance responses from these markets. Standardization occurs when a marketing activity is conducted the same, or a marketing strategy ...
elc200day13
... The Business Case for E-Intelligence • Integrates e-business operations into the traditional business environment • Helps business users make informed decisions based on accurate and consistent e-business information • Assists e-business applications in profiling and segmenting e-business customers ...
... The Business Case for E-Intelligence • Integrates e-business operations into the traditional business environment • Helps business users make informed decisions based on accurate and consistent e-business information • Assists e-business applications in profiling and segmenting e-business customers ...
Travel Photography: Destination Workshop Pradhan, Mukul 2016 Kerava
... other cultures and taking personal time for building interactive relationships. Travel may be local, regional, national or international. In some countries, non-local internal travel may require an international passport, while international travel typically requires a passport and visa. A trip may ...
... other cultures and taking personal time for building interactive relationships. Travel may be local, regional, national or international. In some countries, non-local internal travel may require an international passport, while international travel typically requires a passport and visa. A trip may ...
THE POWER OF QUALITY THINKING IN SALES AND MARKETING
... departments in more or less formal ways. The role of Management is not shown in either diagram, but Management obviously plays an important role. Managers may or may not possess expertise in all the particular functional areas, but they often have financial and personnel responsibilities, must juggl ...
... departments in more or less formal ways. The role of Management is not shown in either diagram, but Management obviously plays an important role. Managers may or may not possess expertise in all the particular functional areas, but they often have financial and personnel responsibilities, must juggl ...
Product
... To avoid having to compete on the basis of price: - customers perceive service providers having the same competence therefore go for better price – losing proposition Service marketers want to differentiate their offer by: – Innovative features, service delivery, images or symbols, service quality ( ...
... To avoid having to compete on the basis of price: - customers perceive service providers having the same competence therefore go for better price – losing proposition Service marketers want to differentiate their offer by: – Innovative features, service delivery, images or symbols, service quality ( ...
the marketing philosophy and challenges for the new millennium
... Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-being of the community, incorporating the corporate social responsibility of companies and non-profit organisa ...
... Social marketing orientation would be focusing on the concept of societal marketing proposed by Kotler and Armstrong (2008), where the basic societal marketing triangle is based on the well-being of the community, incorporating the corporate social responsibility of companies and non-profit organisa ...
The Marketing/Media Ecology and Personal Selling
... and distribution) to one arranged by product (Tide, Jif, Crest, and so on). Thus, a marketing-oriented company will typically organize around its marketing effort and put those functions that relate directly to marketing under the organizational wing of marketing – departments such as sales, product ...
... and distribution) to one arranged by product (Tide, Jif, Crest, and so on). Thus, a marketing-oriented company will typically organize around its marketing effort and put those functions that relate directly to marketing under the organizational wing of marketing – departments such as sales, product ...
Fulltext: english,
... advanced marketing managerial concepts, specifically, brand management concept. Furthermore, the main limitation factor for successful implementation of effective brand management, and therefore, for achieving the ultimate contemporary managerial goal of building strong brands, is the lack of sophis ...
... advanced marketing managerial concepts, specifically, brand management concept. Furthermore, the main limitation factor for successful implementation of effective brand management, and therefore, for achieving the ultimate contemporary managerial goal of building strong brands, is the lack of sophis ...
The Interface of Marketing and Operations Research
... Marketing paid attention to all what happened in this distribution process, including grading, storing, processing, transporting and the exchanges between different parties in the distribution channel. In this primarily descriptive phase of marketing, there was not much need for optimization. Howev ...
... Marketing paid attention to all what happened in this distribution process, including grading, storing, processing, transporting and the exchanges between different parties in the distribution channel. In this primarily descriptive phase of marketing, there was not much need for optimization. Howev ...
Political Marketing 2006: Direct Benefit, Value and
... Applying the literal interpretation of value would automatically exclude all forms of political marketing, and several forms of commercial marketing such as services and relationship marketing. Consequently, using a broader interpretation of value, based on the older works of Porter (1985 in Gabbot, ...
... Applying the literal interpretation of value would automatically exclude all forms of political marketing, and several forms of commercial marketing such as services and relationship marketing. Consequently, using a broader interpretation of value, based on the older works of Porter (1985 in Gabbot, ...
Chapter13 Students
... – Perception of one manufactured in a lessdeveloped or newly industrializing country less positive ...
... – Perception of one manufactured in a lessdeveloped or newly industrializing country less positive ...
Marketing`s Domain: A Critical Review of the
... Some Concerns with the Broadened Concept Other concerns were voiced at this broadened concept in addition to Luck's immediate response to Kotler's 1969 article referred to earlier in this article. Enis (1973) also responded to Kotler's argument for further expansion with a wish to deepen rather than ...
... Some Concerns with the Broadened Concept Other concerns were voiced at this broadened concept in addition to Luck's immediate response to Kotler's 1969 article referred to earlier in this article. Enis (1973) also responded to Kotler's argument for further expansion with a wish to deepen rather than ...
A Study About Marketing Communications Effectiveness In
... related to better marketing results in terms of sales, market share, and profits for an organization. In seeking to understand the effectiveness of marketing communications, researchers have traditionally relied on measures of awareness, recall, and recognition. Many researchers, through their theor ...
... related to better marketing results in terms of sales, market share, and profits for an organization. In seeking to understand the effectiveness of marketing communications, researchers have traditionally relied on measures of awareness, recall, and recognition. Many researchers, through their theor ...
Lost Profits in the Marketing Supply Chain
... To accomplish cost-saving goals marketers can employ an in-house transportation professional, but many agencies and marketing organizations find it more cost-effective to outsource this function to a freight forwarder. Freight forwarders book loads, track the status of freight movements, and manage ...
... To accomplish cost-saving goals marketers can employ an in-house transportation professional, but many agencies and marketing organizations find it more cost-effective to outsource this function to a freight forwarder. Freight forwarders book loads, track the status of freight movements, and manage ...
Simple Database Marketing Tools
... migration pattern. Combining USC and NRE, the migration analysis puts customers’ consumption behaviors in concrete and quantifiable terms, making it a much easier task to earn upper management support for the marketing/product managers’ campaign. To understand more about why preferable and less pref ...
... migration pattern. Combining USC and NRE, the migration analysis puts customers’ consumption behaviors in concrete and quantifiable terms, making it a much easier task to earn upper management support for the marketing/product managers’ campaign. To understand more about why preferable and less pref ...
CHAPTER 2 Strategic Planning
... Ansoff’s opportunity matrix presents four options to help management develop strategic alternatives: market penetration, market development, product development, and diversification. In selecting a strategic alternative, managers may use a portfolio matrix, which classifies strategic business units ...
... Ansoff’s opportunity matrix presents four options to help management develop strategic alternatives: market penetration, market development, product development, and diversification. In selecting a strategic alternative, managers may use a portfolio matrix, which classifies strategic business units ...
Marketing communications process on the pharmaceutical market
... counter) drugs being sufficient. In the case of the first group of drugs the buyer (patient) does not independently decide on their purchase and the only place authorised to sell them is a pharmacy. The marketing communications message is addressed mainly to doctors and pharmacists, while the commun ...
... counter) drugs being sufficient. In the case of the first group of drugs the buyer (patient) does not independently decide on their purchase and the only place authorised to sell them is a pharmacy. The marketing communications message is addressed mainly to doctors and pharmacists, while the commun ...
Customer engagement: transactional vs. relationship marketing
... Before the Industrial revolution took place, trades appeared almost exclusively on local markets, where the farmers and craftsmen personally sold their products to customers. Moreover, some trade would only occur among groups with ongoing relationships, e.g. trade on the silk route (Sheth and Parvat ...
... Before the Industrial revolution took place, trades appeared almost exclusively on local markets, where the farmers and craftsmen personally sold their products to customers. Moreover, some trade would only occur among groups with ongoing relationships, e.g. trade on the silk route (Sheth and Parvat ...
