Michael Apice Resume
... Track record of highly successful directory advertising, brochures, direct mail, convention material, email marketing and animated and static web banners suites especially for Google Ad words campaigns. Seasoned in local and national account development, able to uncover and capitalize upon unique se ...
... Track record of highly successful directory advertising, brochures, direct mail, convention material, email marketing and animated and static web banners suites especially for Google Ad words campaigns. Seasoned in local and national account development, able to uncover and capitalize upon unique se ...
Choice Models and Customer Relationship Management
... Analytical customer relationship management (CRM) is the process of collecting and analyzing a firm’s information regarding customer interactions in order to enhance the customers’ values to the firm. Firms exploit such information by designing strategies uniquely targeted to consumer needs. This pr ...
... Analytical customer relationship management (CRM) is the process of collecting and analyzing a firm’s information regarding customer interactions in order to enhance the customers’ values to the firm. Firms exploit such information by designing strategies uniquely targeted to consumer needs. This pr ...
Chapter 18: Managing Mass Communications: Advertising, Sales
... direction of the brand before choosing the advertising program. The selection of TV advertising as the medium should be as a function of: the mission, money, message, media, and measurement. In addition, the marketing manager must understand where the product is in its product life cycle and how the ...
... direction of the brand before choosing the advertising program. The selection of TV advertising as the medium should be as a function of: the mission, money, message, media, and measurement. In addition, the marketing manager must understand where the product is in its product life cycle and how the ...
Promotion = Communication - HSB-LHS
... Noise can interfere with promotional messages, just the same way noise can interfere with any communication. Promotional messages can encounter physical noise, technical problems, external distractions, and internal distractions. One of the major sources of noise is the sheer number of promoti ...
... Noise can interfere with promotional messages, just the same way noise can interfere with any communication. Promotional messages can encounter physical noise, technical problems, external distractions, and internal distractions. One of the major sources of noise is the sheer number of promoti ...
3. CHAPTER 3 Marketing communication
... organisation’s communication outcome. Suppliers are contracted to fulfil a scope of services and are typically remunerated on a commission basis according to the value of the media exposure. Suppliers also need to address their own business agendas and in so doing compete amongst themselves for shar ...
... organisation’s communication outcome. Suppliers are contracted to fulfil a scope of services and are typically remunerated on a commission basis according to the value of the media exposure. Suppliers also need to address their own business agendas and in so doing compete amongst themselves for shar ...
Online Vertical Restraints: theory, evidence, and competition policy
... Brand needs retailer to provide expensive local services, such as setting where power tools can be tried before purchase, perfume sampled, etc. Retailer that provides service can be undercut by online seller who free-rides, so incentive to provide services falls. ...
... Brand needs retailer to provide expensive local services, such as setting where power tools can be tried before purchase, perfume sampled, etc. Retailer that provides service can be undercut by online seller who free-rides, so incentive to provide services falls. ...
PDF
... envelopment analysis (DEA) and Supply Chain Council’s (SCOR model). However, Aramyan et al. (2006) discusses the advantages and disadvantages of these methods and their inappropriateness to measure performance in agrifood chains. Aramyan et al. (2006), further proposed a model for measuring performa ...
... envelopment analysis (DEA) and Supply Chain Council’s (SCOR model). However, Aramyan et al. (2006) discusses the advantages and disadvantages of these methods and their inappropriateness to measure performance in agrifood chains. Aramyan et al. (2006), further proposed a model for measuring performa ...
Objectives - Cameron School of Business
... © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ...
... © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. ...
Global Marketing and World Trade
... PP16-AAa Gateway: Adding high touch to high tech marketing channels ...
... PP16-AAa Gateway: Adding high touch to high tech marketing channels ...
Analysis of Theories of Management Relevant to the Marketing
... by Converse (1945) as the most significant theoretical development of early marketing thought; indeed he compared it with the discovery of atomic theory because it sought to identify and catalogue the fundamental elements of the field. Few concepts in the marketing literature have so closely followe ...
... by Converse (1945) as the most significant theoretical development of early marketing thought; indeed he compared it with the discovery of atomic theory because it sought to identify and catalogue the fundamental elements of the field. Few concepts in the marketing literature have so closely followe ...
Image as an Important Factor of Destination Management
... specific name, logo and other symbols contributing to differentiation from other competing destinations. 3. Sociological research: it is based on differences among people in various communities. The foundation for properly built image is in its authenticity and specification, which provides the plac ...
... specific name, logo and other symbols contributing to differentiation from other competing destinations. 3. Sociological research: it is based on differences among people in various communities. The foundation for properly built image is in its authenticity and specification, which provides the plac ...
the marketing of social causes: the first 10 years - AMA
... First, the message may be inadequately researched. For example, media campaigns to encourage people in developing countries to improve their diets miss the point that many people lack knowledge of which foods are more healthful, they may lack the money to buy these goods and, in remote areas, they m ...
... First, the message may be inadequately researched. For example, media campaigns to encourage people in developing countries to improve their diets miss the point that many people lack knowledge of which foods are more healthful, they may lack the money to buy these goods and, in remote areas, they m ...
E-marketing
... • Digitalization consists of converting text, data, sound, and image into a stream of bits that can be dispatched at incredible speeds from one location to another • Connectivity involves building networks and expresses the fact that much of the world’s business is carried over networks connecting p ...
... • Digitalization consists of converting text, data, sound, and image into a stream of bits that can be dispatched at incredible speeds from one location to another • Connectivity involves building networks and expresses the fact that much of the world’s business is carried over networks connecting p ...
DO NOT COPY - Retail Banking Academy
... The traditional 4P model has evolved over the years to include other Ps. For example, Judd† added People to create a 5P model while Booms and Bitner‡ added 3Ps (participants, physical evidence and process) to the 4P model to create a 7P model. The addition of People to the traditional 4P model is qu ...
... The traditional 4P model has evolved over the years to include other Ps. For example, Judd† added People to create a 5P model while Booms and Bitner‡ added 3Ps (participants, physical evidence and process) to the 4P model to create a 7P model. The addition of People to the traditional 4P model is qu ...
Seth Godin: Permission Marketing
... Even though they work better than advertising, these techniques are astonishingly wasteful. A 2% response for a direct mail campaign will earn the smart marketer a raise at most companies. But a 2% response means that the same campaign was trashed, ignored or rejected by an amazing 98% of the target ...
... Even though they work better than advertising, these techniques are astonishingly wasteful. A 2% response for a direct mail campaign will earn the smart marketer a raise at most companies. But a 2% response means that the same campaign was trashed, ignored or rejected by an amazing 98% of the target ...
Targeted Direct Mail Done Right
... Driving 20% of Your Mailer’s Results Apply these five best practices to improve your efforts. Over decades of testing and refinement, several practices in direct marketing copy and design have proven themselves time and again. Follow these tips to greater success. Best Practice #1: Copy is more impo ...
... Driving 20% of Your Mailer’s Results Apply these five best practices to improve your efforts. Over decades of testing and refinement, several practices in direct marketing copy and design have proven themselves time and again. Follow these tips to greater success. Best Practice #1: Copy is more impo ...
IOSR Journal of Business and Management (IOSR-JBM)
... Social marketing is a process for influencing human behavior on a large scale, using marketing principle for the purpose of societal benefit rather than commercial profit. Commercial marketing usually urges an exchange of money for the goods and services. Social marketing usually asks an audience to ...
... Social marketing is a process for influencing human behavior on a large scale, using marketing principle for the purpose of societal benefit rather than commercial profit. Commercial marketing usually urges an exchange of money for the goods and services. Social marketing usually asks an audience to ...
shopper marketing (sample)
... to a wealth of new data. However, some big-name brands have decided that having this raw data is not enough. The key to understanding shoppers is to find ways to ally this data with more nuanced shopper insights. And there is a growing desire for understanding of the emotional drivers of shoppers. T ...
... to a wealth of new data. However, some big-name brands have decided that having this raw data is not enough. The key to understanding shoppers is to find ways to ally this data with more nuanced shopper insights. And there is a growing desire for understanding of the emotional drivers of shoppers. T ...
ch16
... development of marketing programs. 4. Comprehend the role of corporate social responsibility in the field of marketing. 5. Understand the various forms of regulation that affect marketing practice. 6. Comprehend the major areas of criticism to which marketers are subjected. ...
... development of marketing programs. 4. Comprehend the role of corporate social responsibility in the field of marketing. 5. Understand the various forms of regulation that affect marketing practice. 6. Comprehend the major areas of criticism to which marketers are subjected. ...
chapter 1 objectives review
... 3. List and explain the role of stimulus factors in perception. Stimulus factors are related to the service itself and the way in which it is promoted. They can also be expressed through supporting facilities by using words and pictures (advertisements and promotions). The stimulus factors are size ...
... 3. List and explain the role of stimulus factors in perception. Stimulus factors are related to the service itself and the way in which it is promoted. They can also be expressed through supporting facilities by using words and pictures (advertisements and promotions). The stimulus factors are size ...
FREE Sample Here
... 38) Which of the following is NOT a reason that a firm might want to abandon products or markets? A) The firm has entered areas in which it does not have expertise. B) The firm has not properly researched foreign markets which it has entered. C) The market has changed, making some of the products le ...
... 38) Which of the following is NOT a reason that a firm might want to abandon products or markets? A) The firm has entered areas in which it does not have expertise. B) The firm has not properly researched foreign markets which it has entered. C) The market has changed, making some of the products le ...
The Marketer`s Action Plan (MAP): Six Steps to Developing Effective
... keyword search program, etc.) to identify one or more groups of potential prospects who might buy your company’s products. Just as an experienced sales professional knows how to identify the most likely buyers at a company for his or her product, as well as identifying the other “influencers” who al ...
... keyword search program, etc.) to identify one or more groups of potential prospects who might buy your company’s products. Just as an experienced sales professional knows how to identify the most likely buyers at a company for his or her product, as well as identifying the other “influencers” who al ...
Give Marketing a Sales Quota
... 1. Marketing lines the ducks up; and 2. Marketing provides air cover. Depending on which of these metaphors is used, Marketing either has a huge task ahead of it, or a huge mask to hide behind. ‘Lining the ducks up’ means Marketing has a job and a half. But providing air cover is not measurable, not ...
... 1. Marketing lines the ducks up; and 2. Marketing provides air cover. Depending on which of these metaphors is used, Marketing either has a huge task ahead of it, or a huge mask to hide behind. ‘Lining the ducks up’ means Marketing has a job and a half. But providing air cover is not measurable, not ...