market segmentation - demographic segmentation
... Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. As you might expect, demographic segmentation variables are amongst the most popular bases for segmenting customer g ...
... Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality. As you might expect, demographic segmentation variables are amongst the most popular bases for segmenting customer g ...
Niche Marketing - Texas A&M University
... a market that is not being readily served by the main stream product or service markets. ...
... a market that is not being readily served by the main stream product or service markets. ...
Customer markets
... organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing affects our dayto-day lives. ...
... organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing affects our dayto-day lives. ...
Basic Marketing Concepts
... There are four basic marketing decisions, collectively known as the four P’s, Product, Place, Price and Promotion. Together they comprise a product’s marketing mix. When you position your product, you try to get consumers to think of it in a certain way. You especially want them to distinguish it f ...
... There are four basic marketing decisions, collectively known as the four P’s, Product, Place, Price and Promotion. Together they comprise a product’s marketing mix. When you position your product, you try to get consumers to think of it in a certain way. You especially want them to distinguish it f ...
Understand Opportunity
... What is an Entrepreneur? • An entrepreneur is a person who organizes, operates, and assumes the risk for a business ...
... What is an Entrepreneur? • An entrepreneur is a person who organizes, operates, and assumes the risk for a business ...
Target Marketing - Ron R. Kelleher
... all of a segment via a carefully directed marketing plan that reaches precisely the right people with the right message than by trying to capture market share with a generic approach. It is also a better use of production resources if they can be concentrated on a single product and/or package, thus ...
... all of a segment via a carefully directed marketing plan that reaches precisely the right people with the right message than by trying to capture market share with a generic approach. It is also a better use of production resources if they can be concentrated on a single product and/or package, thus ...
Understanding Marketing
... Want are shaped by one’s society. Demands are wants for specific products backed by ability to pay. examples ...
... Want are shaped by one’s society. Demands are wants for specific products backed by ability to pay. examples ...
Marketing Strategy
... What happens at each stage? • Market Penetration – sell more of existing products to existing customers • New product development – develop new products and sell to existing customers • Market development – sell existing products to new customers / markets • Diversification – new products to new ma ...
... What happens at each stage? • Market Penetration – sell more of existing products to existing customers • New product development – develop new products and sell to existing customers • Market development – sell existing products to new customers / markets • Diversification – new products to new ma ...
Marketing Mix
... Consists of variables controlled by marketing professionals in an effort to satisfy the target market ...
... Consists of variables controlled by marketing professionals in an effort to satisfy the target market ...
Creating Superior Customer Value • Marketing is the organisational
... Creating Superior Customer Value ...
... Creating Superior Customer Value ...
“Understanding Consumers”
... • Better focus of company’s • Reaches a lot who won’t buy product. – Time • Hopes that the right – Effort consumers get message – Money Concentrates on just those people likely to buy. ...
... • Better focus of company’s • Reaches a lot who won’t buy product. – Time • Hopes that the right – Effort consumers get message – Money Concentrates on just those people likely to buy. ...
Market positioning
... Steps in Market Segmentation, Targeting, and Positioning • Market segmentation: dividing market into distinct groups which will require separate marketing mixes ...
... Steps in Market Segmentation, Targeting, and Positioning • Market segmentation: dividing market into distinct groups which will require separate marketing mixes ...
STANDARD 3: Marketing Segmentation
... • People classified according to what they feel, what they believe, their way of life, and the products, services, and ...
... • People classified according to what they feel, what they believe, their way of life, and the products, services, and ...
chapter 2: basic marketing concepts i. marketing concepts
... CHAPTER 2: BASIC MARKETING CONCEPTS ...
... CHAPTER 2: BASIC MARKETING CONCEPTS ...
MARKETING CONCEPTS
... 2. to make a profit B. Businesses used to focus primarily on sales – known as the “Sales Concept” 1. For example, Henry Ford's first autos were all the same style and were all black -how many people would that satisfy now? 2. customer preferences were not taken into account 3. little or no $$ was sp ...
... 2. to make a profit B. Businesses used to focus primarily on sales – known as the “Sales Concept” 1. For example, Henry Ford's first autos were all the same style and were all black -how many people would that satisfy now? 2. customer preferences were not taken into account 3. little or no $$ was sp ...
Positioning is
... 1.Identify the broad product-market of interest 2. Identify key buyer characteristics 3. Form loose “clusters” of buyer types 4. Identify truly differentiating dimensions ...
... 1.Identify the broad product-market of interest 2. Identify key buyer characteristics 3. Form loose “clusters” of buyer types 4. Identify truly differentiating dimensions ...
The Role of Marketing in Our Lives
... • Who might be in the greatest need? • Not everyone has a need nor the same needs. Who has the greatest needs/less served currently. ...
... • Who might be in the greatest need? • Not everyone has a need nor the same needs. Who has the greatest needs/less served currently. ...
File - Sh. M Hassan Ali
... This enables marketers to ensure that their marketing efforts are directed at the correct group of consumers, the ones that will be most interested in the product ...
... This enables marketers to ensure that their marketing efforts are directed at the correct group of consumers, the ones that will be most interested in the product ...
business market
... consumer goods online retailers , such as buy.com , we want to reach only customers in countries where it distributes products. Important geographic segments for emarketing are: Languages on web pages Local marketing Go Back ...
... consumer goods online retailers , such as buy.com , we want to reach only customers in countries where it distributes products. Important geographic segments for emarketing are: Languages on web pages Local marketing Go Back ...
Target market
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. Product, price, promotion, and place are the four elements of a marketing mix strategy that determine the success of a product or service in the marketplace.