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MIS2101 Unit 4.2
MIS2101 Unit 4.2

... necessary tool for success in today’s environment. – Customers access companies through many channels • it is important to have a full profile of the customer for many reasons ...
Job Description
Job Description

... Key Responsibilities As the key link between operations and our customers, you will need to work collaboratively and communicate effectively, using a range of media, to generate, nurture and manage new and existing relationships between customers and our team. ...
File
File

... necessarily so. Example ? ...
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

... …to understand the strategic role of Customer Relationship Management (CRM) …to recognise the benefits with relationship marketing ...
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Customer relationship management

Customer relationship management (CRM) is an approach to managing a company’s interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.
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