data driven and customer centric
... THE MODERN-DAY MARKETING ORGANIZATION Today’s consumers are more informed and connected than ever before. This immediately raises the stakes for marketers. No longer can they rely on the straightand-narrow customer journey to reach their target audience. Rather, successful brands connect with consum ...
... THE MODERN-DAY MARKETING ORGANIZATION Today’s consumers are more informed and connected than ever before. This immediately raises the stakes for marketers. No longer can they rely on the straightand-narrow customer journey to reach their target audience. Rather, successful brands connect with consum ...
Measuring Media Efficiency - Magazine
... The average number of people impacted generally relates to the size of the budget allocated to a medium, i.e., a medium with a higher budget will affect more people than one with a lower budget simply as a result of greater media weight. Impact = Effect (expressed as a percent) x Media Reach (expres ...
... The average number of people impacted generally relates to the size of the budget allocated to a medium, i.e., a medium with a higher budget will affect more people than one with a lower budget simply as a result of greater media weight. Impact = Effect (expressed as a percent) x Media Reach (expres ...
week 11 ecom
... web provides a wider choice of products, more detailed information about products and a method of purchase. The internet can also support entry into new geographical markets. • Decision 2: Business and revenue model strategies. New revenue sources are available through extending the product range on ...
... web provides a wider choice of products, more detailed information about products and a method of purchase. The internet can also support entry into new geographical markets. • Decision 2: Business and revenue model strategies. New revenue sources are available through extending the product range on ...
Where the East kisses the West
... Sarajevo is a city in which even strangers can feel at home. Neither geographically expansive nor characterised by large buildings, the city retains a particular, arresting charm with its abundance of busy café’s and abiding tradition of hospitality. The School of Economics and Business in Sarajevo ...
... Sarajevo is a city in which even strangers can feel at home. Neither geographically expansive nor characterised by large buildings, the city retains a particular, arresting charm with its abundance of busy café’s and abiding tradition of hospitality. The School of Economics and Business in Sarajevo ...
Marketing: Creating and Capturing Customer Value
... provide superior customer value; and prices, distributes, and promotes them effectively and ethically, these products will sell easily. In fact, according to management guru Peter Drucker, “The aim of marketing is to make selling unnecessary.”4 Selling and advertising are only part of a larger “mark ...
... provide superior customer value; and prices, distributes, and promotes them effectively and ethically, these products will sell easily. In fact, according to management guru Peter Drucker, “The aim of marketing is to make selling unnecessary.”4 Selling and advertising are only part of a larger “mark ...
Measuring The Effects of Personalized Integrated Marketing
... maintain a clear and consistent message throughout all marketing media channels and across all marketing communications messages. Marketing communications must be integrated to deliver a clear message and to achieve the strategic positioning of the organization (Kotler and Keller, 2006; Duncan and M ...
... maintain a clear and consistent message throughout all marketing media channels and across all marketing communications messages. Marketing communications must be integrated to deliver a clear message and to achieve the strategic positioning of the organization (Kotler and Keller, 2006; Duncan and M ...
The Mystery of Brands.
... • consumer perception cannot be arbitrarily manipulated and brands cannot be arbitrarily stretched without diluting the master brand – consumers are “hardwired” (tastes for sugar and fat, etc.) ca. 3,000 marketing messages bombard the human mind every day: why do only few directly affect our consu ...
... • consumer perception cannot be arbitrarily manipulated and brands cannot be arbitrarily stretched without diluting the master brand – consumers are “hardwired” (tastes for sugar and fat, etc.) ca. 3,000 marketing messages bombard the human mind every day: why do only few directly affect our consu ...
Making sense of customer relationship management
... Several capabilities are offered by MA software: customer segmentation, campaign management and event-based marketing. Software enables users to explore their customer data in order to develop targeted communications and offers. Segmentation, in some cases, is possible at the level of the individual ...
... Several capabilities are offered by MA software: customer segmentation, campaign management and event-based marketing. Software enables users to explore their customer data in order to develop targeted communications and offers. Segmentation, in some cases, is possible at the level of the individual ...
- International Marketing Trends Conference
... Bayus (1992) expounded that the companies are facing immense amount of pressure when it comes to maintaining the brand loyalty. As on the daily basis new products and technologies are introducing in the market and the consumer is becoming more intelligent and wanted to have the best product with low ...
... Bayus (1992) expounded that the companies are facing immense amount of pressure when it comes to maintaining the brand loyalty. As on the daily basis new products and technologies are introducing in the market and the consumer is becoming more intelligent and wanted to have the best product with low ...
What is e-Marketing? e-Marketing is still quite a controversial
... We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "com ...
... We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "com ...
The Influence Of Relationship Marketing On Sales Performance In
... The general objective of the study is to establish the influence of relationship marketing on sales performance in the telecommunication industry in Kenya. The specifically the study sought to determine the influence of interactive communication on sales performance in the telecommunication industry ...
... The general objective of the study is to establish the influence of relationship marketing on sales performance in the telecommunication industry in Kenya. The specifically the study sought to determine the influence of interactive communication on sales performance in the telecommunication industry ...
M.S. in INTEGRATED MARKETING
... Students will learn the existing and emerging formats of digital marketing in order to know how to integrate them into their marketing plans, how to use them to achieve business objectives, and how to assess emerging trends, so that they have the basis for adapting to new and emerging digital format ...
... Students will learn the existing and emerging formats of digital marketing in order to know how to integrate them into their marketing plans, how to use them to achieve business objectives, and how to assess emerging trends, so that they have the basis for adapting to new and emerging digital format ...
i. introduction to advertising and promotion
... and promotion and its role in the marketing process. We introduce the concept of integrated marketing communications (IMC), its evolution, and examine how various marketing and promotional elements must be coordinated to communicate effectively. We also discuss the reasons for the increasing importa ...
... and promotion and its role in the marketing process. We introduce the concept of integrated marketing communications (IMC), its evolution, and examine how various marketing and promotional elements must be coordinated to communicate effectively. We also discuss the reasons for the increasing importa ...
Different Views of Customer Relationship Management
... For defining CRM we are supposed to identify our point of view toward this concept as Day and Van Den Bulte (2002) defined CRM as a cross-functional process for achieving a continuing dialogue with customers, across all their contact and access points, with personalized treatment of the most valuabl ...
... For defining CRM we are supposed to identify our point of view toward this concept as Day and Van Den Bulte (2002) defined CRM as a cross-functional process for achieving a continuing dialogue with customers, across all their contact and access points, with personalized treatment of the most valuabl ...