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Preview Sample 1 - Test Bank, Manual Solution, Solution Manual

... 2-8. Value-added selling can be defined as a series of creative improvements in the sales process that enhance the customer experience. Salespeople can add value by carefully identifying the customer’s needs and then prescribing the best possible product solution. Value-added selling has surfaced i ...
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Service blueprint



The service blueprint is a technique used for service innovation, but has also found applications in diagnosing problems with operational efficiency and can be used to conceptualise structural change (i.e. repositioning). The technique was first described by Lynn Shostack, a bank executive, in the Harvard Business Review in 1982. The blueprint shows processes within the company, divided into different components which are separated by lines.
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