Impersonal methods of decision making under uncertainty I.
... probability Pj is determined primarily by the opinions of the kin group, but not by
the a priori attitude of the individual himself.
The parameter complementary to the degree of obstinacy (1 − μj) can be viewed as
a personal strength of identification with the group, as when people have a strong
... 1989 and so forth.
Neoism?! and public opinion as an entity, considering public opinion, its formation, and so forth,
as the major problem, and Neoism?! as a simple instrument for forming or changing opinion as
the minor problem.
Psychological foundations of Neoism?!: On what prejudices, drives, mot ...
Propaganda: The Formation of Men's Attitudes
Propaganda: The Formation of Men's Attitudes (1965/1973) (French: Propagandes; original French edition: 1962) is a book on the subject of propaganda by French philosopher, theologian, legal scholar, and sociologist Jacques Ellul. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy for propaganda, including such paired opposites as political–sociological, vertical–horizontal, rational–irrational, and agitation–integration.The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform. The work concerns propaganda as an inner control over an individual by a social force.