Understanding the Micro and Macro Environment
... The effect may be a decrease in sales, but the cause may be an increase in price, increased in competitors’ advertising, decrease in competitors’ price, promotional activity in the market, economic factors etc …. Method used is: ...
... The effect may be a decrease in sales, but the cause may be an increase in price, increased in competitors’ advertising, decrease in competitors’ price, promotional activity in the market, economic factors etc …. Method used is: ...
Marketing Strategies
... of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example, many new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and ...
... of classical marketing techniques, in these circumstances, is inevitably partial and uneven. Thus, for example, many new products will emerge from irrational processes and the rational development process may be used (if at all) to screen out the worst non-runners. The design of the advertising, and ...
THE CHANGE IN MARKETING
... is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view [Italics mine]. ***Peter Drucker ...
... is so basic that it cannot be considered a separate function. It is the whole business seen from the point of view of its final result, that is, from the customer’s point of view [Italics mine]. ***Peter Drucker ...
Contents MKT2001 MOD 1
... - Decide which IMC elements to include in program, objectives, strategies, tactics Step 6- integrate/ implement marketing communication strategy - Integrate various promo activities important for clear, consistent, compelling message - Needs to be effective/ timely implantation is key to success Ste ...
... - Decide which IMC elements to include in program, objectives, strategies, tactics Step 6- integrate/ implement marketing communication strategy - Integrate various promo activities important for clear, consistent, compelling message - Needs to be effective/ timely implantation is key to success Ste ...
Life Cycle of Products
... Industrial Good – products designed for use by another business; purchased in large quantities, made to special order for a specific customer; many industrial goods are used to produce other products or are incorporated into the products being purchased Consumer goods – products designed for persona ...
... Industrial Good – products designed for use by another business; purchased in large quantities, made to special order for a specific customer; many industrial goods are used to produce other products or are incorporated into the products being purchased Consumer goods – products designed for persona ...
BUS222day13
... secondary data and primary data. LO3 Describe the various internal and external secondary data sources. LO4 Describe the various primary data collection techniques. LO5 Examine the circumstances under which collecting information on consumers is ethical. ...
... secondary data and primary data. LO3 Describe the various internal and external secondary data sources. LO4 Describe the various primary data collection techniques. LO5 Examine the circumstances under which collecting information on consumers is ethical. ...
Customer`s problems
... agree that whether we use our Smartphone’s for playing games, surfing the internet or using social media it is all in the name of communication. We also use our mobile phones for the convenience of it, having a Smartphone allows us to check our emails frequently, receive social media messages in rea ...
... agree that whether we use our Smartphone’s for playing games, surfing the internet or using social media it is all in the name of communication. We also use our mobile phones for the convenience of it, having a Smartphone allows us to check our emails frequently, receive social media messages in rea ...
Hooks or Persuasion Techniques Used in Advertising
... Bandwagon: This appeal claims that everyone is buying the product. Snob: Advertisements using this appeal show the popular people buying this (usually expensive) product. Endorsement: This appeal uses a well-known person or group to help sell the product. This appeal personalizes the ad and ...
... Bandwagon: This appeal claims that everyone is buying the product. Snob: Advertisements using this appeal show the popular people buying this (usually expensive) product. Endorsement: This appeal uses a well-known person or group to help sell the product. This appeal personalizes the ad and ...
###Market Research - PowerPoint Presentation###
... – Still random but more focussed – May give more relevant information – May be more cost effective ...
... – Still random but more focussed – May give more relevant information – May be more cost effective ...
Part4
... groups of buyers with different needs, characteristics or behaviors who might require separate products or marketing mixes. 2. Market targeting; evaluating each market segment’s attractiveness and selecting one or more of the market segments to enter. 3. Market positioning; setting the competitive p ...
... groups of buyers with different needs, characteristics or behaviors who might require separate products or marketing mixes. 2. Market targeting; evaluating each market segment’s attractiveness and selecting one or more of the market segments to enter. 3. Market positioning; setting the competitive p ...
Energy retailers given the green light to increase prices at will
... that prices can vary at the very last minute – research tells us that at this point consumers are highly unlikely to change their mind, regardless of what is disclosed.’ Mr Brody also dismissed the AEMC argument that banning retailers from increasing prices during a fixed term contract would lead to ...
... that prices can vary at the very last minute – research tells us that at this point consumers are highly unlikely to change their mind, regardless of what is disclosed.’ Mr Brody also dismissed the AEMC argument that banning retailers from increasing prices during a fixed term contract would lead to ...
chapter - Human Kinetics
... • Product may be excellent, but not known if not promoted or not promoted properly. ...
... • Product may be excellent, but not known if not promoted or not promoted properly. ...
Product Life Cycle (PLC)
... Low, reflecting heavy competition Greater number of channels and more incentives to resellers Messages focus on Aimed at early adopters; Aimed at wider audience; differentiating brand from messages designed to messages focus on its competitors; heavy educate about product type; brand benefits; for u ...
... Low, reflecting heavy competition Greater number of channels and more incentives to resellers Messages focus on Aimed at early adopters; Aimed at wider audience; differentiating brand from messages designed to messages focus on its competitors; heavy educate about product type; brand benefits; for u ...
Brain Scan Lie Detec..
... presented brief explanations of psychological phenomena to three different groups of people: neuroscience experts, neuroscience students, and "neuro-naives." Some of the explanations contained irrelevant statements about the neuroscience behind the result, while others offered explanations based on ...
... presented brief explanations of psychological phenomena to three different groups of people: neuroscience experts, neuroscience students, and "neuro-naives." Some of the explanations contained irrelevant statements about the neuroscience behind the result, while others offered explanations based on ...
Definition Business marketing
... • B/M/ = relationmarketing (personal contact,networking,cooperation) DIFFERENSES Transaction and Relationmarketing \ -”always a share” vs. “always lost” -Low vs. high cost of change -Low vs high risk in case of wrong buy -Emphasis on product, person vs. technology, supplier -Purchase less vs. very i ...
... • B/M/ = relationmarketing (personal contact,networking,cooperation) DIFFERENSES Transaction and Relationmarketing \ -”always a share” vs. “always lost” -Low vs. high cost of change -Low vs high risk in case of wrong buy -Emphasis on product, person vs. technology, supplier -Purchase less vs. very i ...
Segmentation and Positioning
... Definitions: targeting approaches • Mass market (undifferentiated marketing) • Segmentation – focus (concentrated marketing, niche marketing) – multi-segment (differentiated marketing) ...
... Definitions: targeting approaches • Mass market (undifferentiated marketing) • Segmentation – focus (concentrated marketing, niche marketing) – multi-segment (differentiated marketing) ...
IMC/Advertising
... Decide on the media mix Measure the results Manage integrated marketing communications ...
... Decide on the media mix Measure the results Manage integrated marketing communications ...
How market research supports the new product
... organisation. High-quality market research has helped secure the long-term future of the business. Analysing and understanding the data gathered on consumers’ behaviours, needs, attitudes and opinions minimises the risks involved in making marketing decisions. Market research in a global organisatio ...
... organisation. High-quality market research has helped secure the long-term future of the business. Analysing and understanding the data gathered on consumers’ behaviours, needs, attitudes and opinions minimises the risks involved in making marketing decisions. Market research in a global organisatio ...
Manipulation
... share a common feature: they all aim at manipulating the consumer. Manipulation seeks to guide behavior without the consent or awareness of the target. Manipulation is not control; it’s more subtle. The better you understand how people think, the more effectively you can manipulate them. Man ...
... share a common feature: they all aim at manipulating the consumer. Manipulation seeks to guide behavior without the consent or awareness of the target. Manipulation is not control; it’s more subtle. The better you understand how people think, the more effectively you can manipulate them. Man ...