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The Great Brain Drain Review
The Great Brain Drain Review

... E. verbally report that a key was seen C. do none of the above. IV. Which type of procedure is described in each of the following methods of evaluation? a. Uses radio waves and magnetic fields to produce computer generated images to distinguish among different types of brain tissue. MRI b. Uses gluc ...
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... E. verbally report that a key was seen C. do none of the above. IV. Which type of procedure is described in each of the following methods of evaluation? a. Uses radio waves and magnetic fields to produce computer generated images to distinguish among different types of brain tissue. MRI b. Uses gluc ...
The Great Brain Drain Review - Reeths
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Neuromarketing

Neuromarketing is a field of marketing research that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli. Researchers use technologies such as functional magnetic resonance imaging (fMRI) to measure changes in activity in parts of the brain, electroencephalography (EEG) and Steady state topography (SST) to measure activity in specific regional spectra of the brain response, or sensors to measure changes in one's physiological state, also known as biometrics, including heart rate and respiratory rate, galvanic skin response to learn why consumers make the decisions they do, and which brain areas are responsible. Certain companies, particularly those with large-scale ambitions to predict consumer behaviour, have invested in their own laboratories, science personnel or partnerships with academia. Present in over ten countries, the Neuromarketing Business Association today centralizes academic publications and certifications and serves as a networking platform for professionals in the field.Companies such as Google, CBS, Frito-Lay, and A & E Television amongst others have used neuromarketing research services to measure consumer thoughts on their advertisements or products.Whilst the origin of the term ""neuromarketing"" has been attributed to Ale Smidts in 2002, the phrase was in use earlier. In the late 1990s, both Neurosense (UK) and Gerry Zaltmann (USA) had established neuromarketing companies. Unilever's Consumer Research Exploratory Fund (CREF) too had been publishing white papers on the potential applications of Neuromarketing.
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